Bright Force Serum 13.0 Pump 30ml
Niacinamide is second on this 30 ml serum's list and tranexamic acid fourth, with alpha arbutin eleventh and two stable vitamin C salts after it. Four tone actives in one pump. Original Korean Formula.
No reviews yet30 ml
$141.67 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- Dehydrated skinSensitive skinDull, uneven tone
- Helps with
- Shoppers looking for Niacinamide in a serumRoutines that want Niacinamide and Tranexamic Acid in one stepFilling the serum step with a Korean-market formulaAnyone who wants the Niacinamide serum sold on Korean shelves
In stock. Arrives in 3 to 7 business days
We accept
You’re $100.00 away from free US shipping.
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
How it works
The Bright Force Serum 13.0 Pump is a 30ml serum, used after toner and before moisturizer, morning and evening. The active it is built around is Niacinamide, named second on its own ingredient list. The same list carries Tranexamic Acid, Alpha-Arbutin and Bisabolol, so the active is not the only thing on it worth naming. How much of the Niacinamide stays on the skin, and for how long, is decided by the serum format rather than by the list alone. This is the Original Korean Formula, the serum Abib sells in Korea, Niacinamide and all.
Key benefits
- Niacinamide, the active this serum is built around
- Tranexamic Acid, Alpha-Arbutin and Bisabolol on the same list, actives
- Magnesium Ascorbyl Phosphate on the same list, an antioxidant
- Sodium Ascorbyl Phosphate and Ubiquinone further down the same list
- Tocopherol and Beta-Glucan further down the same list
- Niacinamide named second on the manufacturer list printed on this page
Inside the formula
Inside the formula
Where does this serum go in my routine?
After toner and before moisturizer, morning and evening. Anything thinner than a serum goes on before it, and anything richer goes on after. If you are adding it to a routine you already like, give it a week on its own first, so what you see is the Niacinamide and not three changes at once.
Is this the Korean-market serum or a US version?
The Korean-market one, Niacinamide and all. We match this serum to its Korean barcode before it reaches the shelf, which is the check that tells you which market release you are holding.
What else is on the list besides Niacinamide?
Tranexamic Acid, Alpha-Arbutin and Bisabolol. The order they are printed in on this serum's panel is the order on the box, so you can see where Niacinamide sits relative to them. Further down the same panel: Magnesium Ascorbyl Phosphate, Sodium Ascorbyl Phosphate and Ubiquinone.
Not on the ingredient list below: fragrance or parfum, denatured or SD alcohol, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (34): Water, Niacinamide, Glycerin, Tranexamic Acid, Hydrogenated Poly(C6-14 Olefin), 1,2-Hexanediol, Betaine, Polyglycerin-3, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Alpha-Arbutin, Pentylene Glycol, Glyceryl Stearate, Magnesium Ascorbyl Phosphate, Sodium Ascorbyl Phosphate, Panthenol, Bisabolol, Hydrogenated Lecithin, Chlorella Vulgaris Extract, Glucose, Ammonium Acryloyldimethyltaurate/VP Copolymer, Carbomer, Tromethamine, Butylene Glycol, Fructooligosaccharides, Fructose, Ubiquinone, Xanthan Gum, Palmitic Acid, Stearic Acid, Sodium Hyaluronate, Beta-Glucan, Ethylhexylglycerin, Tocopherol
Ingredient list read from jolse.com on 10 September 2026.
34 of 34 explained
- Water solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Niacinamide active
- Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
- Glycerin humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- Tranexamic Acid active
- Tranexamic Acid is a synthetic amino acid derivative used for the look of stubborn discolouration and post-blemish marks. It is water soluble, stable and comfortable next to niacinamide, which is how it is usually paired.
- Hydrogenated Poly(C6-14 Olefin) emollient
- Hydrogenated Poly(C6-14 Olefin) is a synthetic hydrocarbon emollient. It gives a smooth, silicone-like glide and is completely stable, so it does not go rancid.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Betaine humectant
- Betaine is a sugar-beet-derived humectant that cells use to hold water. In a formula it hydrates and takes the edge off cleansers and acids, which is why it often appears alongside them.
- Polyglycerin-3 humectant
- Polyglycerin-3 is a short chain of glycerin units used as a gentler, less sticky humectant. It also helps oils and water stay blended.
- Caprylic/Capric Triglyceride emollient
- Caprylic/Capric Triglyceride is the light fraction of coconut oil, with the heavy parts removed. It is the workhorse emollient of modern formulas: it softens skin, dissolves oil-soluble actives and absorbs without the greasy weight of a whole plant oil.
- Cetearyl Alcohol fatty alcohol
- Cetearyl Alcohol is a waxy solid, not the drying kind of alcohol. It is a blend of cetyl and stearyl alcohols used to thicken a cream and keep oil and water from separating, and it softens skin as it does so.
- Alpha-Arbutin active
- Alpha-Arbutin is a plant-derived compound, related to the sugar-bound form found in bearberry, used for the look of dark spots and uneven tone. It is stable in water and works at skin-friendly pH.
- Pentylene Glycol humectant
- Pentylene Glycol hydrates and, like the other longer-chain glycols, makes a formula less hospitable to microbes so the preservative system can be lighter. It also improves how evenly a product spreads.
22 more explained
- Glyceryl Stearate emulsifier
- Glyceryl Stearate is glycerin joined to stearic acid, and one of the most used emulsifiers in skincare. It holds oil and water together and thickens the result, and it softens skin at the same time.
- Magnesium Ascorbyl Phosphate antioxidant
- Magnesium Ascorbyl Phosphate is a stable, water-soluble vitamin C salt. It works at a near-neutral pH, so it suits formulas built for skin that finds pure ascorbic acid stinging.
- Sodium Ascorbyl Phosphate antioxidant
- Sodium Ascorbyl Phosphate is a water-soluble, stable vitamin C salt. It works at near-neutral pH, so it appears in formulas aimed at skin that pure ascorbic acid leaves stinging.
- Panthenol humectant
- Panthenol is pro-vitamin B5: skin converts it to pantothenic acid. It is a humectant that holds water and leaves skin feeling soft and less tight, and it is one of the ingredients formulators reach for when a formula also contains something harsh.
- Bisabolol active
- Bisabolol is the main active fraction of chamomile oil, usually supplied from candeia wood. It is used for the look of redness in formulas for reactive skin, and it helps other ingredients absorb.
- Hydrogenated Lecithin emulsifier
- Hydrogenated Lecithin is lecithin with its unsaturated bonds filled in, which makes it far more stable. It emulsifies and is the standard shell for the liposomes that carry actives into the outer layer of skin.
- Chlorella Vulgaris Extract plant extract
- Chlorella Vulgaris is a freshwater green algae. Its extract carries proteins, chlorophyll and amino acids and is used as a conditioning ingredient.
- Glucose humectant
- Glucose is a simple sugar used as a humectant and as food for the ferment ingredients in the same formula. It hydrates mildly and adds a soft slip.
- Ammonium Acryloyldimethyltaurate/VP Copolymer thickener
- This is a synthetic thickener that gels quickly and holds an emulsion stable across a wide pH range. It gives a light, non-tacky body.
- Carbomer thickener
- Carbomer is a synthetic polymer that only gels once a base neutralises it, which is why arginine or tromethamine sits nearby on the list. It gives the clear, non-stringy gel texture a xanthan formula cannot reach.
- Tromethamine pH adjuster
- Tromethamine neutralises acidic thickeners such as carbomer so they gel, and holds a formula near skin-friendly pH. It is used at a fraction of a percent.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- Fructooligosaccharides humectant
- Fructooligosaccharides are short fructose chains used as humectants and as food for the skin's own resident microbes.
- Fructose humectant
- Fructose is a simple sugar used as a light humectant. It holds water in the outer layer and often arrives as part of a fruit or honey extract.
- Ubiquinone antioxidant
- Ubiquinone is coenzyme Q10, an antioxidant every cell uses in its own energy production. In a formula it is oil soluble, faintly yellow, and used for the look of tired, dull skin.
- Xanthan Gum thickener
- Xanthan Gum is a polysaccharide made by fermenting sugar. It thickens a watery formula into a gel and holds the whole thing in suspension so nothing separates. Too much of it and a serum turns stringy, which is why it appears in fractions of a percent.
- Palmitic Acid fatty acid
- Palmitic Acid is a saturated fatty acid present in skin's own lipids. It thickens a formula, stabilises the emulsion and softens skin.
- Stearic Acid fatty acid
- Stearic Acid is a saturated fatty acid from plant fats, and one of the three lipid classes skin's own barrier is built from. In a formula it thickens, stabilises the emulsion and can be turned into a soap-style cleanser by adding a base.
- Sodium Hyaluronate humectant
- Sodium Hyaluronate is the salt of hyaluronic acid, and it is what most products labelled hyaluronic actually contain. The salt dissolves more readily and the molecule is smaller, so it sits in the outer layer of skin rather than only on top of it.
- Beta-Glucan polysaccharide
- Beta-Glucan is a polysaccharide from oats or yeast. It holds a large amount of water, forms a soothing film, and is one of the ingredients formulators reach for in products aimed at reactive skin.
- Ethylhexylglycerin preservative booster
- Ethylhexylglycerin softens skin and boosts a preservative system, which is why it is nearly always sitting beside phenoxyethanol or 1,2-hexanediol. It also cuts down the odour bacteria produce, so it turns up in deodorising products.
- Tocopherol antioxidant
- Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer.
- Market
- Korean market, the version sold in Korea
- EAN (barcode)
- 8800280693686
- Made in
- Republic of Korea
- Volume
- 30 ml
- Category
- Serum & Ampoule
- Actives
- Arbutin, Beta-Glucan, Bisabolol, Niacinamide, Panthenol, Sodium Hyaluronate, Tranexamic Acid
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name. The barcode in the specification above is the Korean-market one and it is printed on the box you receive.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
How to use
- Cleanse and tone first so the serum goes onto slightly damp skin rather than dry skin.
- Press two pumps over the whole face, not only the darker areas, since the point is even tone across the area.
- Follow with a moisturizer to hold it in place, then your sunscreen in the morning.
- Do not stack it with a strong exfoliating step in the same sitting, and space the two across different evenings instead.
Worth knowing
- Patch test this serum on a small area and wait a day before using it more widely, especially with Niacinamide on the list.
- Introduce this serum on its own for the first week, so anything your skin does is traceable to the Niacinamide rather than to three changes at once.
Complete the routine
- This itemAbib Bright Force Serum 13.0 Pump 30ml$42.50
- From the same Korean-market lineAbib Heartleaf Calming Trial Kit$15.29
- Seal the routine in as the last stepAbib Glutathiosome Cream Vita Tube 75ml$50.00
Total for 3 items$107.79
Reviews
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Abib Bright Force Serum 13.0 Pump 30ml
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Abib, Korean-market original
The Original Korean Formula serum from Abib, 30ml formulated with Niacinamide and Tranexamic Acid, shipped from California or direct from Korea.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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