Anua
Heartleaf 77% Soothing Toner$24.71Bestsellers
A hand-picked shortlist: one well-known Korean-market formula per step.
- Brands
- 4
- Price range
- $19.99 to $24.71
- Most named actives
- Sodium Hyaluronate 4Adenosine 3Ceramide NP 3
About the Bestsellers shelf
How is this shelf chosen?
By hand, by us: one well-known Korean-market formula per step, so a first-time visitor has a place to begin rather than the whole catalog to sort through. The full range sits under Shop all.
Are these the same formulas sold in the US?
For the categories on this shelf, yes, and that is worth saying plainly. Every unit here is the Korean-market release listed by its Korean barcode, and outside sunscreen we have found no case where these brands ship a different formula to the US. Sunscreen is the one category where a US reformulation genuinely happens, because the US regulates it as a drug and Korea regulates it as a cosmetic, so the same tube ends up with a different filter system in each market. We carry the Korean releases and each sun care page says which filters are in the one you are buying. The barcode and the ingredient list are on every page so you can check for yourself.