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KOREAN PHARMACY

Anua

Heartleaf 77 B3 Zinc Trouble Serum

Heartleaf water opens the list and niacinamide is second, declared at 5 percent, with zinc PCA ninth: the three things the name promises are the first, second and ninth entries. Panthenol fourth, gluconolactone and pyridoxine further down. Anua's serum step for congested skin.

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$28.99
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Suited to
Congested skinUneven textureDehydrated skinSensitive skin
Helps with
Shoppers looking for Exosomes in a serumRoutines that want Exosomes and Niacinamide in one stepFilling the serum step with a Korean-market formula

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How it works

The Heartleaf 77 B3 Zinc Trouble Serum is a serum, used after toner and before moisturizer, morning and evening. The active it is built around is Exosomes, named thirtieth on its own ingredient list. The same list carries Niacinamide, Zinc PCA and Adenosine, so the active is not the only thing on it worth naming. How much of the Exosomes stays on the skin, and for how long, is decided by the serum format rather than by the list alone. Anua sells this Exosomes serum in Korea, and this is that version.

Key benefits

  • Exosomes, the active this serum is built around
  • Niacinamide, Zinc PCA, Adenosine and Dipotassium Glycyrrhizate on the same list, actives
  • Allantoin and Gluconolactone further down the same list
  • Capryloyl Salicylic Acid and Pyridoxine HCl further down the same list
  • Exosomes named thirtieth on the manufacturer list printed on this page

Key actives

Exosomesactive

Exosomes are the tiny membrane-bound packets cells release to carry molecules between them. In Korean formulas they are a recent conditioning ingredient, usually plant or ferment derived and declared at very low levels. It is the entry this serum is named after, and the list carries it.

Niacinamideactive

Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. The panel names it second on this serum's list, beside Exosomes.

Zinc PCAactive

Zinc PCA pairs zinc with the humectant PCA. It is used in oily and blemish-prone formulas for the look of shine and visible pores, and it hydrates at the same time. The panel names it tenth on this serum's list, beside Exosomes.

Adenosineactive

Adenosine is a nucleoside that Korea's own cosmetic authority recognises as a wrinkle-care functional ingredient, which is why it appears on so many Korean lists at a low level. It is used for the look of fine lines and is stable and well tolerated. It is named twentieth on this serum's list, alongside Exosomes.

Dipotassium Glycyrrhizateactive

Dipotassium Glycyrrhizate is a water-soluble salt derived from licorice root. It is named twenty-second on this serum's list, alongside Exosomes.

Anua Heartleaf 77 B3 Zinc Trouble Serum

Anua Heartleaf 77 B3 Zinc Trouble Serum

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How to use

  1. Use the Heartleaf 77 B3 Zinc Trouble Serum after toner and before moisturizer, morning and evening.
  2. Three or four drops covers the whole face. Press it in with flat palms instead of rubbing it around.
  3. Toner first so the surface is damp, then this, then about a minute before your moisturizer goes over the top.
  4. Twice a day, every day. Do not stack it with a second serum of the same kind; two hydrating serums in one routine do the work of one.

Worth knowing

  • Patch test this serum on a small area and wait a day before using it more widely, especially with Exosomes on the list.
  • Citric Acid and Gluconolactone on this list makes this serum an exfoliating step, so do not stack it with another one on the same night.

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Anua, Korean-market original

The Original Korean Formula serum from Anua, formulated with Exosomes and Niacinamide, held in the United States and shipped domestically.

Verify your unit when it arrives

Verify your unit when it arrives

Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.

Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.

Source: Anua packaging, HiddenTag scheme

On the unit itself

  • The Korean-market barcode, unaltered from the retail package.
  • The manufacturer’s batch code, exactly as the maker printed it.

정품Genuine article, Korean-market stock

What professionals say

What professionals say

What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.

  • It contains liquiritin, an active compound that helps to disperse and remove existing melanin in the skin.

    Jennifer Chwalek, MDDermatologist, Byrdie
  • Niacinamide helps reduce the appearance of pores in a few ways. By strengthening the skin barrier and improving elasticity, pores appear less noticeable and more even.

    Ashlyn YankeAesthetician, Cleveland Clinic

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