Anua
Niacinamide 10% + TXA 4% Serum
Anua's Niacinamide 10% + TXA 4% Serum is a serum (30ml), built around Niacinamide for a Korean-market formula, positioned as the serum step, after toner or essence and before moisturizer.
No reviews yet- Ships from our California warehouse
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- Suited to
- Congested skinUneven textureDry skinCompromised barrier
- Helps with
- Shoppers looking for Niacinamide in a serumRoutines that want Niacinamide and Tranexamic Acid in one stepFilling the serum step with a Korean-market formulaAnyone who wants the Niacinamide serum sold on Korean shelves
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- 30-day returns
- Free US shipping on orders of $100 or more
- Dispatched within 2 business days
How it works
The Niacinamide 10% + TXA 4% Serum is a 30ml serum, used after toner and before moisturizer, morning and evening. The active it is built around is Niacinamide, named third on its own ingredient list. The same list carries Tranexamic Acid, Arbutin and Alpha-Arbutin, so the active is not the only thing on it worth naming. How much of the Niacinamide stays on the skin, and for how long, is decided by the serum format rather than by the list alone. This is the Original Korean Formula, the serum Anua sells in Korea, Niacinamide and all.
Key benefits
- Niacinamide, the active this serum is built around
- Tranexamic Acid, Arbutin, Alpha-Arbutin and Asiaticoside on the same list, actives
- Madecassic Acid and Asiatic Acid further down the same list
- Cyanocobalamin and Yeast Ferment Extract further down the same list
- Niacinamide named third on the manufacturer list printed on this page
- Sourced for the Korean market, not a US-shelf reformulation of this serum
Key actives
Niacinamideactive
Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. The name on the box points at it, and it is named third on this serum's own ingredient list.
Tranexamic Acidactive
Tranexamic Acid is a synthetic amino acid derivative used for the look of stubborn discolouration and post-blemish marks. It is water soluble, stable and comfortable next to niacinamide, which is how it is usually paired. The panel names it fourth on this serum's list, beside Niacinamide.
Arbutinactive
Arbutin is the naturally occurring form of the same compound, from bearberry and related plants, used for the look of uneven tone. The alpha isomer is the more stable of the two. It is named eighth on this serum's list, alongside Niacinamide.
Alpha-Arbutinactive
Alpha-Arbutin is a plant-derived compound, related to the sugar-bound form found in bearberry, used for the look of dark spots and uneven tone. It is stable in water and works at skin-friendly pH. The panel names it tenth on this serum's list, beside Niacinamide.
Asiaticosideactive
Asiaticoside is one of the four active triterpenes isolated from centella and the most studied of them. Korean formulas name it separately when they want to show which fraction of the plant they standardised. The panel names it forty-first on this serum's list, beside Niacinamide.
Anua Niacinamide 10% + TXA 4% Serum
Where does this serum go in my routine?
After toner and before moisturizer, morning and evening. Anything thinner than a serum goes on before it, and anything richer goes on after. If you are adding it to a routine you already like, give it a week on its own first, so what you see is the Niacinamide and not three changes at once.
Is this the Korean-market serum or a US version?
The Korean-market one, Niacinamide and all. We match this serum to its Korean barcode before it reaches the shelf, which is the check that tells you which market release you are holding.
What else is on the list besides Niacinamide?
Tranexamic Acid, Arbutin and Alpha-Arbutin. The order they are printed in on this serum's panel is the order on the box, so you can see where Niacinamide sits relative to them. Further down the same panel: Asiaticoside, Madecassic Acid and Asiatic Acid.
- Ships from
- California
Duties are prepaid. Nothing is owed at delivery. Returns are accepted for 30 days, by mail.
Orders ship from our California warehouse, dispatched within 2 business days, and arrive in 3 to 5 days. Shipping is free on orders of $100 or more.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Customs
Duty paid by us before it enters the US - 3California
Ships domestically, no international leg
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Import duties are paid by us before the parcel reaches you, so nothing is owed at the door, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Payment and security
We accept
How to use
- Use the Niacinamide 10% + TXA 4% Serum after toner and before moisturizer, morning and evening.
- Three or four drops covers the whole face. Press it in with flat palms instead of rubbing it around.
- Toner first so the surface is damp, then this, then about a minute before your moisturizer goes over the top.
- Twice a day, every day. Do not stack it with a second serum of the same kind; two hydrating serums in one routine do the work of one.
Worth knowing
- Patch test this serum on a small area and wait a day before using it more widely, especially with Niacinamide on the list.
- Introduce this serum on its own for the first week, so anything your skin does is traceable to the Niacinamide rather than to three changes at once.
Reviews
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Anua, Korean-market original
Built around Niacinamide, named on this product's own ingredient list, sourced as the authentic Korean-market formula.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.
Source: Anua packaging, HiddenTag scheme
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.
Topical tranexamic acid 5% cream is under investigation in the treatment of melasma and is showing promising results in the treatment of epidermal-type melasma.
Faisal R AliConsultant Dermatologist, DermNet NZ Arbutin works to inhibit tyrosinase, an enzyme present in melanocytes, the pigment-producing cells in the skin. This results in less pigment, dark spots and skin lightening.
Tiffany Jow Libby, MDBoard-certified dermatologist, mindbodygreen
1 more professional perspective
Niacinamide helps reduce the appearance of pores in a few ways. By strengthening the skin barrier and improving elasticity, pores appear less noticeable and more even.
Ashlyn YankeAesthetician, Cleveland Clinic
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