Anua
Peach 70% Niacinamide Serum
Anua's Peach 70% Niacinamide Serum is a serum (30ml), built around Niacinamide for a Korean-market formula, positioned as the serum step, after toner or essence and before moisturizer.
No reviews yet- Ships from our California warehouse
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- Suited to
- Congested skinUneven textureDry skinCompromised barrier
- Helps with
- Shoppers looking for Niacinamide in a serumRoutines that want Niacinamide and Alpha-Arbutin in one stepFilling the serum step with a Korean-market formulaAnyone who wants the Niacinamide serum sold on Korean shelves
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- 30-day returns
- Free US shipping on orders of $100 or more
- Dispatched within 2 business days
How it works
The Peach 70% Niacinamide Serum is a 30ml serum, used after toner and before moisturizer, morning and evening. The active it is built around is Niacinamide, named third on its own ingredient list. The same list carries Alpha-Arbutin, Asiaticoside and Madecassic Acid, so the active is not the only thing on it worth naming. How much of the Niacinamide stays on the skin, and for how long, is decided by the serum format rather than by the list alone. This is the Original Korean Formula, the serum Anua sells in Korea, Niacinamide and all.
Key benefits
- Niacinamide, the active this serum is built around
- Alpha-Arbutin, Asiaticoside, Madecassic Acid and Asiatic Acid on the same list, actives
- Cyanocobalamin and Lactobacillus Ferment further down the same list
- Sphingomonas Ferment Extract and Yeast Ferment Extract further down the same list
- Niacinamide named third on the manufacturer list printed on this page
- Original Korean Formula, the serum sold on Korean shelves
Key actives
Niacinamideactive
Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. The name on the box points at it, and it is named third on this serum's own ingredient list.
Alpha-Arbutinactive
Alpha-Arbutin is a plant-derived compound, related to the sugar-bound form found in bearberry, used for the look of dark spots and uneven tone. It is stable in water and works at skin-friendly pH. It is named eleventh on this serum's list, alongside Niacinamide.
Asiaticosideactive
Asiaticoside is one of the four active triterpenes isolated from centella and the most studied of them. Korean formulas name it separately when they want to show which fraction of the plant they standardised. It is named forty-third on this serum's list, alongside Niacinamide.
Madecassic Acidactive
Madecassic Acid is the fourth centella triterpene. A list that names all four is telling you the extract was standardised rather than simply pressed, which is the difference between a cica claim and a cica formula. The panel names it forty-fourth on this serum's list, beside Niacinamide.
Asiatic Acidactive
Asiatic Acid is the third of centella's four triterpenes and the aglycone form, meaning it has no attached sugar. It is oil soluble, so it turns up in cica creams and balms more than in watery layers. The panel names it forty-fifth on this serum's list, beside Niacinamide.
Anua Peach 70% Niacinamide Serum
Where does this serum go in my routine?
After toner and before moisturizer, morning and evening. Anything thinner than a serum goes on before it, and anything richer goes on after. If you are adding it to a routine you already like, give it a week on its own first, so what you see is the Niacinamide and not three changes at once.
Is this the Korean-market serum or a US version?
The Korean-market one, Niacinamide and all. We match this serum to its Korean barcode before it reaches the shelf, which is the check that tells you which market release you are holding.
Does this serum contain fragrance?
Yes. The ingredient list names Fragrance. It sits on the panel printed on this page, so you can read the position for yourself before you buy. If fragrance components are something you avoid, this serum is not the one.
What else is on the list besides Niacinamide?
Alpha-Arbutin, Asiaticoside and Madecassic Acid. The order they are printed in on this serum's panel is the order on the box, so you can see where Niacinamide sits relative to them. Further down the same panel: Asiatic Acid, Cyanocobalamin and Lactobacillus Ferment.
- Ships from
- California
Duties are prepaid. Nothing is owed at delivery. Returns are accepted for 30 days, by mail.
Orders ship from our California warehouse, dispatched within 2 business days, and arrive in 3 to 5 days. Shipping is free on orders of $100 or more.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Customs
Duty paid by us before it enters the US - 3California
Ships domestically, no international leg
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Import duties are paid by us before the parcel reaches you, so nothing is owed at the door, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Payment and security
We accept
How to use
- AM and PM, after toner and before a heavier serum or cream.
- Two to three drops pressed into the skin rather than rubbed, letting the peach base absorb before the next layer.
- If you are also using a BHA exfoliant, apply on alternate nights at first to gauge how your skin handles both.
- Follow with sunscreen every morning, since niacinamide and vitamin C both work best alongside daily sun protection.
Worth knowing
- Patch test this serum on a small area and wait a day before using it more widely, especially with Niacinamide on the list.
- This list names Fragrance, so skip it if fragrance components are something you avoid.
Reviews
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Anua, Korean-market original
Built around Niacinamide, named on this product's own ingredient list, sourced as the authentic Korean-market formula.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.
Source: Anua packaging, HiddenTag scheme
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.
Arbutin works to inhibit tyrosinase, an enzyme present in melanocytes, the pigment-producing cells in the skin. This results in less pigment, dark spots and skin lightening.
Tiffany Jow Libby, MDBoard-certified dermatologist, mindbodygreen Centella can make your skin appear more hydrated, plumper and healthier.
Samantha Stein, PA-CDermatology physician assistant, Cleveland Clinic
1 more professional perspective
Niacinamide helps reduce the appearance of pores in a few ways. By strengthening the skin barrier and improving elasticity, pores appear less noticeable and more even.
Ashlyn YankeAesthetician, Cleveland Clinic
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