Anua
Rice Enzyme Brightening Cleansing Powder
Anua's Rice Enzyme Brightening Cleansing Powder is a cleansing powder (40g), built around Allantoin for a Korean-market formula, positioned as the second cleanser step, worked up into a foam with water.
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- Suited to
- Normal skinDry or dehydrated skinCombination skinSensitized or easily reactive skin
- Helps with
- Everyday hydrationA layered Korean routineDullness or uneven texture
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- Dispatched within 2 business days
How it works
This cleansing powder's own ingredient list opens with the base that carries Allantoin, which sits near the top on the list. Oryza Sativa (Rice) Powder follows in the front half, one of the formula's named working ingredients. Ceramide NP follows mid-list, one of the formula's named working ingredients. Ascorbic Acid follows mid-list, one of the formula's named working ingredients. The texture is built for that placement, layering under or over the rest of a Korean routine without disrupting it. Together these actives are why the formula suits its role as the second cleanser step, worked up into a foam with water, applied 2 to 3 times a week.
Key benefits
- Formulated around Allantoin, named on this product's own ingredient list
- Formulated around Oryza Sativa (Rice) Powder, named on this product's own ingredient list
- Formulated around Ceramide NP, named on this product's own ingredient list
- Formulated around Ascorbic Acid, named on this product's own ingredient list
- The Korean-market cleansing powder Anua sells at retail in Korea, not a US-shelf reformulation
- 31 ingredients declared on this product's own INCI list, all traceable back to it
Key actives
Allantoin
Allantoin sits near the top on the list, a mild conditioning and soothing ingredient that Korean formulas lean on to keep a texture comfortable on skin that reacts easily.
Oryza Sativa (Rice) Powder
Oryza Sativa (Rice) Powder, rice, sits in the front half on the list, a botanical Korean formulators favor for a brightening, soft-finish quality without added grit or exfoliating particles.
Ceramide NP
Ceramide NP sits mid-list on the list, a lipid that is a structural part of the skin barrier itself, included to support the barrier's own cushioning and moisture-holding structure.
Ascorbic Acid
Ascorbic Acid sits mid-list on the list, a vitamin C form Korean formulators build brightening and antioxidant lines around, often paired with a stabilizer to keep the form workable in a finished formula.
Alpha-Arbutin
Alpha-Arbutin sits mid-list on the list, a brightening active Korean formulators pair with niacinamide or vitamin C forms to support an even look to skin tone.
Anua Rice Enzyme Brightening Cleansing Powder
What does Rice Enzyme Brightening Cleansing Powder actually contain?
Allantoin is the ingredient we lead with because it sits near the top on this product's own ingredient list, ahead of most of the rest of the formula. The full ingredient panel on this page is drawn directly from that same list, not from a marketing summary.
Where does Oryza Sativa (Rice) Powder sit on the ingredient list?
Oryza Sativa (Rice) Powder sits in the front half on the list, which places it among the formula's named working ingredients rather than as a trace addition at the very end. Its position on the list is one of the reasons this formula pairs it with Allantoin.
How do I fit this cleansing powder into a routine?
This cleansing powder is meant to be used 2 to 3 times a week, as the second cleanser step, worked up into a foam with water. Apply it in that order relative to the rest of a routine, giving each layer a moment to settle before the next, and give it a few weeks of consistent use before judging the result.
Is this the same formula sold in Korea, or a US version?
This is the authentic Korean-market formula for Rice Enzyme Brightening Cleansing Powder, sold at retail in Korea rather than reformulated for the US shelf. Anua is the Korean brand that built its catalogue around heartleaf, birch and other calming botanicals sourced for the Korean market rather than a US-reformulated line.
What skin type suits this cleansing powder?
It suits normal skin and dry or dehydrated skin looking for everyday hydration, used as part of a full Korean routine rather than as a standalone fix. As with any new formula, patch test first and introduce it gradually alongside what is already in a routine.
- Ships from
- California
Duties are prepaid. Nothing is owed at delivery. Returns are accepted for 30 days, by mail.
Orders ship from our California warehouse, dispatched within 2 business days, and arrive in 3 to 5 days. Shipping is free on orders of $100 or more.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Customs
Duty paid by us before it enters the US - 3California
Ships domestically, no international leg
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Import duties are paid by us before the parcel reaches you, so nothing is owed at the door, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Payment and security
We accept
How to use
- Use the Rice Enzyme Brightening Cleansing Powder as your first step, morning or evening, on wet hands rather than a wet face.
- One sachet or one scoop into a wet palm, worked with a little water until it turns to foam before it goes anywhere near the face.
- Rinse with lukewarm water, then tone while skin is still damp.
- Once a day is plenty for a powder wash. Do not use it on the same evening as another exfoliating step.
Worth knowing
- Patch test on the inner arm before applying to the face, as with any new skincare formula.
- Introduce a new active gradually into an existing routine rather than adding several new products at once.
Reviews
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Anua, Korean-market original
Built around Allantoin, named on this product's own ingredient list, sourced as the authentic Korean-market formula.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.
Source: Anua packaging, HiddenTag scheme
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.
Allantoin can tone down the dryness of the individual cells. It increases the water content of the skin, which means it helps to hydrate and moisturize.
Wilma Bergfeld, MDDermatologist, Cleveland Clinic It is said to be rich in vitamins, minerals and amino acids, including skin nourishers like B vitamins, vitamin E and inositol.
Blair Murphy-Rose, MDBoard-certified dermatologist, TODAY.com
1 more professional perspective
Ceramides are part fatty acid and part amino acid and are able to be the grout that keeps the building blocks of the skin together and functioning as a barrier between the inside and outside world.
Amy Kassouf, MDDermatologist, Cleveland Clinic
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