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NOSCA9 Deep Pore Cleansing Foam$14.11Anua
Rice Enzyme Brightening Cleansing Powder
Anua's Rice Enzyme Brightening Cleansing Powder is a cleansing powder (40g), built around Allantoin for a Korean-market formula, positioned as the second cleanser step, worked up into a foam with water.
No reviews yet$17.99
40g
$44.98 per 100 g
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- Normal skinDry or dehydrated skinCombination skinSensitized or easily reactive skin
- Helps with
- Everyday hydrationA layered Korean routineDullness or uneven texture
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$14.11
$17.64
$27.50
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
How it works
This cleansing powder's own ingredient list opens with the base that carries Allantoin, which sits near the top on the list. Oryza Sativa (Rice) Powder follows in the front half, one of the formula's named working ingredients. Ceramide NP follows mid-list, one of the formula's named working ingredients. Ascorbic Acid follows mid-list, one of the formula's named working ingredients. The texture is built for that placement, layering under or over the rest of a Korean routine without disrupting it. Together these actives are why the formula suits its role as the second cleanser step, worked up into a foam with water, applied 2 to 3 times a week.
Key benefits
- Formulated around Allantoin, named on this product's own ingredient list
- Formulated around Oryza Sativa (Rice) Powder, named on this product's own ingredient list
- Formulated around Ceramide NP, named on this product's own ingredient list
- Formulated around Ascorbic Acid, named on this product's own ingredient list
- The Korean-market cleansing powder Anua sells at retail in Korea, not a US-shelf reformulation
- 31 ingredients declared on this product's own INCI list, all traceable back to it
Inside the formula
Inside the formula
30
Ingredients declared
No fragrance
on the list
Anua Rice Enzyme Brightening Cleansing Powder
What does Rice Enzyme Brightening Cleansing Powder actually contain?
Allantoin is the ingredient we lead with because it sits near the top on this product's own ingredient list, ahead of most of the rest of the formula. The full ingredient panel on this page is drawn directly from that same list, not from a marketing summary.
Where does Oryza Sativa (Rice) Powder sit on the ingredient list?
Oryza Sativa (Rice) Powder sits in the front half on the list, which places it among the formula's named working ingredients rather than as a trace addition at the very end. Its position on the list is one of the reasons this formula pairs it with Allantoin.
How do I fit this cleansing powder into a routine?
This cleansing powder is meant to be used 2 to 3 times a week, as the second cleanser step, worked up into a foam with water. Apply it in that order relative to the rest of a routine, giving each layer a moment to settle before the next, and give it a few weeks of consistent use before judging the result.
Is this the same formula sold in Korea, or a US version?
This is the authentic Korean-market formula for Rice Enzyme Brightening Cleansing Powder, sold at retail in Korea rather than reformulated for the US shelf. Anua is the Korean brand that built its catalogue around heartleaf, birch and other calming botanicals sourced for the Korean market rather than a US-reformulated line.
What skin type suits this cleansing powder?
It suits normal skin and dry or dehydrated skin looking for everyday hydration, used as part of a full Korean routine rather than as a standalone fix. As with any new formula, patch test first and introduce it gradually alongside what is already in a routine.
Not on the ingredient list below: fragrance or parfum, denatured or SD alcohol, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (30): Zea Mays (Corn) Starch, Kaolin (CI 77004), Sodium Bicarbonate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Citric Acid, Sodium Polyacrylate, Diglycerin, Allantoin, Water, Maltodextrin, Papain, Oryza Sativa (Rice) Powder, Oryza Sativa (Rice) Lees Extract, Oryza Sativa (Rice) Bran Water, Butylene Glycol, 1,2-Hexanediol, Ceramide NP, Ascorbic Acid, Alpha-Arbutin, Glucose, Oryza Sativa (Rice) Extract, Protease, Dipropylene Glycol, Glycerin, Tartaric Acid, Lactic Acid, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Rice Protein, Caprylyl Glycol
Ingredient list read from incidecoder.com on 30 August 2026.
30 of 30 explained
- Zea Mays (Corn) Starch absorbent
- Corn Starch absorbs oil and moisture and gives a soft, matte finish. It also thickens a formula.
- Kaolin (CI 77004) absorbent
- Kaolin is white clay, the mildest of the cosmetic clays. It absorbs oil and lifts loose debris from the surface without stripping, which is why it is the clay used on drier skin.
- Sodium Bicarbonate pH adjuster
- Baking soda. In a formula it raises pH, and in a fizzing product it is the half that meets an acid and releases carbon dioxide.
- Sodium Cocoyl Isethionate surfactant
- Sodium Cocoyl Isethionate is a coconut-derived surfactant that gives a dense, creamy foam while staying mild. It is the usual choice in syndet cleansing bars.
- Sodium Lauroyl Glutamate surfactant
- Sodium Lauroyl Glutamate is an amino-acid-derived cleansing surfactant. It lifts oil and makeup at a pH close to skin's own, which is why it replaced sulfates in gentle cleansers.
- Citric Acid pH adjuster
- Citric Acid is used in tiny amounts to bring a formula to the pH its actives need, not as an exfoliant at that level. It is an AHA, so at much higher concentrations it can also exfoliate.
- Sodium Polyacrylate thickener
- Sodium Polyacrylate is a polymer that absorbs many times its weight in water. It thickens a formula and holds water in a gel against the skin.
- Diglycerin humectant
- Diglycerin is two glycerin units joined together. It holds water like glycerin but feels less tacky, so it is used where a formula needs hydration without drag.
- Allantoin active
- Allantoin is a comfrey-derived compound used to condition skin and soften the outer layer so it feels smoother. It is one of the standard additions to a formula built for easily irritated skin.
- Water solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Maltodextrin film former
- Maltodextrin is a starch-derived sugar chain used to carry powdered extracts and to form a light film. It also gives a soft, smoothing feel.
- Papain exfoliant
- Papain is a protein-cutting enzyme from papaya. Enzyme exfoliants act on protein rather than on the bonds an acid targets, and they need water to work, which is why they suit powder washes.
18 more explained
- Oryza Sativa (Rice) Powder absorbent
- Rice ground to a powder, the ssalgaru of traditional Korean washing. It absorbs oil, softens the feel of a formula, and works as a very mild physical grain.
- Oryza Sativa (Rice) Lees Extract ferment
- Extract of rice lees, the solids left after rice wine is pressed. Lees carry yeast residue, amino acids and sugars, so the extract is a ferment rich humectant botanical.
- Oryza Sativa (Rice) Bran Water plant extract
- Rice Bran Water is the water from washing or steeping rice bran, the traditional Korean and Japanese rinse. It is used in place of plain water as a formula base.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Ceramide NP barrier lipid
- Ceramide NP is the most used cosmetic ceramide, the same class of lipid that makes up roughly half the mortar between cells in the outer layer of skin. Added to a cream it slots into that structure, which is why ceramide formulas feel less leaky rather than merely greasy.
- Ascorbic Acid antioxidant
- Ascorbic Acid is pure vitamin C, the most researched form and also the least stable: it needs a low pH and airtight packaging to stay active. It is an antioxidant used for the look of dullness and uneven tone.
- Alpha-Arbutin active
- Alpha-Arbutin is a plant-derived compound, related to the sugar-bound form found in bearberry, used for the look of dark spots and uneven tone. It is stable in water and works at skin-friendly pH.
- Glucose humectant
- Glucose is a simple sugar used as a humectant and as food for the ferment ingredients in the same formula. It hydrates mildly and adds a soft slip.
- Oryza Sativa (Rice) Extract plant extract
- Rice Extract is the anchor of the Korean rice-skincare category. It carries starches, amino acids and ferulic acid, and it is used for the look of dullness and for a soft, blurred finish.
- Protease active
- Protease is an enzyme that breaks down protein. In a cleanser or peel it loosens the protein bonds holding dead surface cells together, which is a gentler route to smoothness than an acid or a scrub.
- Dipropylene Glycol humectant
- Dipropylene Glycol is a glycol used as a solvent and a light humectant. Its main job is keeping the rest of the formula dissolved and the texture fluid rather than adding hydration of its own.
- Glycerin humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- Tartaric Acid exfoliant
- Tartaric Acid is the fruit acid of grapes and tamarind. It is an AHA, but it is used more often to adjust pH and bind metal ions than as the main exfoliant.
- Lactic Acid exfoliant
- Lactic Acid is a larger AHA than glycolic, so it works nearer the surface and is easier on skin, and it is a humectant as well as an exfoliant. It is the AHA of choice for dry skin.
- Oryza Sativa (Rice) Seed Protein protein
- Rice seed protein, used as a plant protein that holds water and leaves a soft, smoothing film.
- Hydrolyzed Rice Protein protein
- Hydrolyzed Rice Protein is rice protein broken into small fragments. It is a humectant and film former that leaves a soft, smooth finish.
- Caprylyl Glycol preservative booster
- Caprylyl Glycol is a glycol that conditions skin and, more importantly, strengthens a preservative system so less of the traditional preservative is needed. It appears in most modern formulas built without parabens.
- Market
- Korean market, the version sold in Korea
- EAN (barcode)
- 8809640736148
- Made in
- Republic of Korea
- Volume
- 40g
- Category
- Cleanser / Enzyme powder cleanser
- Actives
- Allantoin, Arbutin, Ceramide NP, Lactic Acid, Rice Extract, Vitamin C
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name. The barcode in the specification above is the Korean-market one and it is printed on the box you receive.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
How to use
- Use the Rice Enzyme Brightening Cleansing Powder as your first step, morning or evening, on wet hands rather than a wet face.
- One sachet or one scoop into a wet palm, worked with a little water until it turns to foam before it goes anywhere near the face.
- Rinse with lukewarm water, then tone while skin is still damp.
- Once a day is plenty for a powder wash. Do not use it on the same evening as another exfoliating step.
Worth knowing
- Patch test on the inner arm before applying to the face, as with any new skincare formula.
- Introduce a new active gradually into an existing routine rather than adding several new products at once.
Reviews
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Anua Rice Enzyme Brightening Cleansing Powder
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Anua, Korean-market original
Built around Allantoin, named on this product's own ingredient list, sourced as the authentic Korean-market formula.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.
Source: Anua packaging, HiddenTag scheme
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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