Color Enhance Anti-Yellow Shampoo 300ml

Not on the ingredient list below: denatured or SD alcohol, essential oils, silicones, parabens, mineral oil or petrolatum and added color.

Full INCI (30): Water, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamide MIPA, Cocamidopropyl Betaine, 1,2-Hexanediol, Butylene Glycol, Sodium Chloride, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Basic Blue 99, Fragrance, Sodium Benzoate, Bambusa Vulgaris Extract, Macadamia Ternifolia Seed Extract, Citric Acid, Phenoxyethanol, Isopropanolamine, Disodium EDTA, Basic Red 51, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Extensin, Hydrolyzed Rice Protein, Hydrolyzed Potato Protein, Camellia Japonica Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Olea Europaea (Olive) Fruit Oil, Helianthus Annuus (Sunflower) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil

Ingredient list read from 7dasmc-xz.myshopify.com on 13 September 2026.

24 of 30 explained

Water solvent

Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.

Sodium Laureth Sulfate surfactant

An ethoxylated sulfate cleansing surfactant. The added ethylene oxide units make it noticeably milder and less drying than sodium lauryl sulfate while still foaming strongly.

Cocamidopropyl Betaine surfactant

Cocamidopropyl Betaine is a coconut-derived secondary surfactant. Its job is to boost foam and soften the harshness of the main cleanser rather than to clean on its own.

1,2-Hexanediol humectant

1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.

Butylene Glycol humectant

Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.

Sodium Chloride thickener

Sodium Chloride is salt. In a cleanser it thickens the liquid; in a mask or essence it balances the mineral content of the water phase. It has no active role.

Glycol Distearate emollient

A wax-like ester that thickens a cleanser and gives it a pearly opacity. It also leaves a conditioned feel behind after rinsing.

Guar Hydroxypropyltrimonium Chloride film former

Guar gum given a positive charge so it clings to hair and skin through a rinse. It is the plant-derived conditioning polymer in most sulfate-free shampoos.

Fragrance fragrance

Fragrance, or Parfum, is a single declaration standing for a whole scent blend, which can be dozens of materials. Regulators allow it as a trade secret, so a list showing only this word does not say what the scent is made of. It is the most common trigger named by people with reactive skin.

Sodium Benzoate preservative

Sodium Benzoate is a mild preservative that works only in acidic formulas. It is usually paired with potassium sorbate, and the pair is the standard choice where a brand wants no phenoxyethanol.

Bambusa Vulgaris Extract plant extract

Bamboo extract. Bamboo concentrates silica as it grows, so the extract is used as a hydrating, mineral-bearing ingredient.

Citric Acid pH adjuster

Citric Acid is used in tiny amounts to bring a formula to the pH its actives need, not as an exfoliant at that level. It is an AHA, so at much higher concentrations it can also exfoliate.

Made in

Republic of Korea

Volume

300 ml

Category

Hair

Ships from

California or Korea

Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.

We split shipments free, so one out-of-stock item never holds up the rest of your order.

We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.

Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.

Every order ships from California or direct from Korea, and returns run for 30 days.

Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.