Haruharu
wonder Black Rice Hyaluronic Anti-wrinkle Serum 50ml
Black Rice Hyaluronic Anti-wrinkle Serum is a 50 ml serum from haruharu wonder, built on hyaluronic acid at 2,000 ppm with rice extract, ginseng root extract and adenosine, used after toner or essence and before moisturizer, morning and/or night.
No reviews yet50 ml
$90.00 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- Dehydrated skinSensitive skinDull, uneven tone
- Helps with
- Shoppers looking for Hyaluronic Acid in a serumRoutines that want Hyaluronic Acid and Adenosine in one stepFilling the serum step with a Korean-market formulaAnyone who wants the Hyaluronic Acid serum sold on Korean shelves
In stock. Arrives in 3 to 7 business days
We accept
You’re $100.00 away from free US shipping.
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
How it works
The Black Rice Hyaluronic Anti-wrinkle Serum is a 50ml serum, used after toner and before moisturizer, morning and evening. The humectant it is built around is Hyaluronic Acid, named eleventh on its own ingredient list. The same list carries Adenosine, Aspergillus Ferment and Alteromonas Ferment Extract, so the humectant is not the only thing on it worth naming. How much of the Hyaluronic Acid stays on the skin, and for how long, is decided by the serum format rather than by the list alone. This is the Original Korean Formula, the serum Haruharu sells in Korea, Hyaluronic Acid and all.
Key benefits
- Hyaluronic Acid, the humectant this serum is built around
- Adenosine on the same list, an active
- Aspergillus Ferment and Alteromonas Ferment Extract on the same list, ferments
- Tocopherol on the same list, an antioxidant
- Beta-Glucan and Oryza Sativa (Rice) Extract further down the same list
- Phyllostachys Pubescens Shoot Bark Extract and Panax Ginseng Root Extract further down the same list
How to use
- Use it after toner or essence and before moisturizer, AM and/or PM. Smooth a few drops over the face and neck, patting gently until it sinks in before the next step.
Where does this serum go in my routine?
After toner and before moisturizer, morning and evening. Anything thinner than a serum goes on before it, and anything richer goes on after. If you are adding it to a routine you already like, give it a week on its own first, so what you see is the Hyaluronic Acid and not three changes at once.
Is this the Korean-market serum or a US version?
The Korean-market one, Hyaluronic Acid and all. We match this serum to its Korean barcode before it reaches the shelf, which is the check that tells you which market release you are holding.
Does this serum contain fragrance?
Yes. The ingredient list names Limonene and Linalool. They sit on the panel printed on this page, so you can read the position for yourself before you buy. If fragrance components are something you avoid, this serum is not the one.
What else is on the list besides Hyaluronic Acid?
Adenosine, Aspergillus Ferment and Alteromonas Ferment Extract. The order they are printed in on this serum's panel is the order on the box, so you can see where Hyaluronic Acid sits relative to them. Further down the same panel: Tocopherol, Beta-Glucan and Oryza Sativa (Rice) Extract.
Not on the ingredient list below: fragrance or parfum, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (35): Water, Glycerin, Lecithin, Caprylic/Capric Triglyceride, Camellia Seed Oil, Hydrogenated Lecithin, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Extract (10,000ppm), Phyllostachys Pubescens Shoot Bark Extract (2,000ppm), Aspergillus Ferment, Hyaluronic Acid (2,000ppm), Panax Ginseng Root Extract, Cyclodextrin, Sclerotium Gum, C12-16 Alcohols, Palmitic Acid, Pseudoalteromonas Ferment Extract, Usnea Barbata (Lichen) Extract, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Beta-Glucan, 1,2-Hexanediol, Glycine Soja (Soybean) Sterols, Behenyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Glyceryl Stearate, Sodium Phytate, Tocopherol, Adenosine, Phenethyl Alcohol, Butylene Glycol, Ethanol, Lavandula Angustifolia (Lavender) Oil, Linalool, Limonene
Ingredient list read from jolse.com on 10 September 2026.
33 of 35 explained
- Water solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Glycerin humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- Lecithin emulsifier
- Lecithin is a soy or sunflower-derived phospholipid, the same class of molecule cell membranes are built from. It emulsifies oil into water and is the basis of the liposomes formulators use to carry actives.
- Caprylic/Capric Triglyceride emollient
- Caprylic/Capric Triglyceride is the light fraction of coconut oil, with the heavy parts removed. It is the workhorse emollient of modern formulas: it softens skin, dissolves oil-soluble actives and absorbs without the greasy weight of a whole plant oil.
- Hydrogenated Lecithin emulsifier
- Hydrogenated Lecithin is lecithin with its unsaturated bonds filled in, which makes it far more stable. It emulsifies and is the standard shell for the liposomes that carry actives into the outer layer of skin.
- Helianthus Annuus (Sunflower) Seed Oil emollient
- Sunflower Seed Oil is high in linoleic acid, the fatty acid dry and blemish-prone skin is often short of. It is a light, non-fragrant emollient and one of the better tolerated plant oils.
- Oryza Sativa (Rice) Extract (10,000ppm) plant extract
- Rice Extract is the anchor of the Korean rice-skincare category. It carries starches, amino acids and ferulic acid, and it is used for the look of dullness and for a soft, blurred finish.
- Phyllostachys Pubescens Shoot Bark Extract (2,000ppm) plant extract
- Moso bamboo shoot extract. Bamboo concentrates silica as it grows, so the extract is used as a hydrating, mineral-bearing ingredient.
- Aspergillus Ferment ferment
- Aspergillus Ferment is a mould ferment, from the same organism family used to make soy sauce and sake. It supplies amino acids and organic acids and is used as a conditioning ferment.
- Hyaluronic Acid (2,000ppm) humectant
- Hyaluronic Acid is a sugar chain the body already makes, and one gram of it can hold several litres of water. In a formula it is a humectant that pulls water to the surface of skin and holds it in a film, which is what makes skin look plumper while it is there.
- Panax Ginseng Root Extract plant extract
- Ginseng Root Extract is the signature ingredient of Korean traditional skincare, carrying ginsenosides. It is used for the look of tired, dull skin, and brands often ferment it to break the ginsenosides into smaller forms.
- Cyclodextrin solvent
- A ring-shaped sugar with a hollow centre. Formulas use it to hold an oil, a fragrance or an unstable active inside the ring, which keeps it stable and slows its release.
21 more explained
- Sclerotium Gum thickener
- Sclerotium Gum is a fungal polysaccharide thickener. It gives a smooth, non-stringy gel and holds an emulsion stable.
- C12-16 Alcohols fatty alcohol
- C12-16 Alcohols is a blend of medium-chain fatty alcohols used to thicken and stabilise an emulsion.
- Palmitic Acid fatty acid
- Palmitic Acid is a saturated fatty acid present in skin's own lipids. It thickens a formula, stabilises the emulsion and softens skin.
- Usnea Barbata (Lichen) Extract plant extract
- Beard lichen extract, carrying usnic acid. It resists microbes, so formulas use it both as a plant extract and as part of a preservative system.
- Zanthoxylum Piperitum Fruit Extract plant extract
- Zanthoxylum Piperitum is Korean pepper. Its fruit extract is used as a conditioning plant extract and is often paired with pulsatilla and usnea in Korean formulas.
- Pulsatilla Koreana Extract plant extract
- Korean pasque flower extract, a native anemone relative. It is used as a conditioning plant extract, usually beside other Korean herbal extracts.
- Beta-Glucan polysaccharide
- Beta-Glucan is a polysaccharide from oats or yeast. It holds a large amount of water, forms a soothing film, and is one of the ingredients formulators reach for in products aimed at reactive skin.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Glycine Soja (Soybean) Sterols emollient
- The sterol fraction of soybean oil. Plant sterols are structurally close to the cholesterol in skin's own lipid layer, so they soften and help the oil phase hold together.
- Behenyl Alcohol fatty alcohol
- Behenyl Alcohol is a long-chain fatty alcohol used to thicken and stabilise a cream. It gives a richer, more velvety body than cetyl alcohol.
- Simmondsia Chinensis (Jojoba) Seed Oil emollient
- Jojoba Oil is a liquid wax rather than a true oil, and its structure is close to human sebum, which is why it absorbs so readily. It is an emollient that leaves a soft, non-greasy finish.
- Glyceryl Stearate emulsifier
- Glyceryl Stearate is glycerin joined to stearic acid, and one of the most used emulsifiers in skincare. It holds oil and water together and thickens the result, and it softens skin at the same time.
- Sodium Phytate chelator
- Sodium Phytate is a rice-derived chelator used in place of EDTA. It ties up trace metals so the formula stays stable and its colour and scent hold.
- Tocopherol antioxidant
- Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer.
- Adenosine active
- Adenosine is a nucleoside that Korea's own cosmetic authority recognises as a wrinkle-care functional ingredient, which is why it appears on so many Korean lists at a low level. It is used for the look of fine lines and is stable and well tolerated.
- Phenethyl Alcohol preservative booster
- Phenethyl Alcohol is an aromatic alcohol with a faint rose scent. It works as a preservative booster and a light solvent, and it is common in formulas built without traditional preservatives.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- Ethanol solvent
- Alcohol here means ethanol. It dissolves ingredients water cannot, evaporates fast so a formula sets quickly and does not feel heavy, and thins texture. In quantity it can leave dry or reactive skin feeling tight, which is why many Korean formulas avoid it and some deliberately use it for a fast, weightless finish.
- Lavandula Angustifolia (Lavender) Oil fragrance component
- Lavender Oil is an essential oil carrying linalool and linalyl acetate. It scents a formula, and linalool is one of the fragrance components EU labelling requires to be named separately.
- Linalool fragrance component
- Linalool is a floral aromatic found in lavender, bergamot and coriander. It is one of the 26 fragrance components EU labelling requires to be declared by name.
- Limonene fragrance component
- Limonene is the citrus-peel aromatic. It appears here because EU labelling requires 26 fragrance components to be named individually rather than hidden inside "fragrance", and it is one of them.
- Market
- Korean market, the version sold in Korea
- EAN (barcode)
- 8809532220908
- Made in
- Republic of Korea
- Volume
- 50 ml
- Category
- Serum & Ampoule
- Actives
- Adenosine, Beta-Glucan, Ginseng, Hyaluronic Acid, Jojoba Seed Oil, Rice Extract
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name. The barcode in the specification above is the Korean-market one and it is printed on the box you receive.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Inside the formula
Inside the formula
Worth knowing
- Patch test this serum on a small area and wait a day before using it more widely, especially with Hyaluronic Acid on the list.
- This list names Limonene and Linalool, so skip it if fragrance components are something you avoid.
Complete the routine
- This itemHaruharu wonder Black Rice Hyaluronic Anti-wrinkle Serum 50ml$45.00

- The treatment step of this routineharuharu wonder Black Rice Serum 30ml$52.50

- Prep after cleansing, before the treatment stepharuharu wonder Black Bamboo Mist 150ml$50.00

Total for 3 items$147.50
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haruharu wonder Black Rice Hyaluronic Anti-wrinkle Serum 50ml
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Haruharu, Korean-market original
The Original Korean Formula serum from Haruharu, 50ml formulated with Hyaluronic Acid and Adenosine, shipped from California or direct from Korea.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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