Bouncy & Firm Serum 30ml
Bouncy & Firm Serum 30ml is Laneige's serum, built around Niacinamide, Tocopherol and Adenosine on its own Korean-market ingredient list, sourced here as the authentic formula sold in Korea rather than a US-shelf reformulation.
No reviews yet30 ml
$225.00 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- NormalDryCombinationOily
- Helps with
- A loss of visible firmnessSkin that looks like it has lost bounceLayering into a multi-step Korean routine rather than being used as a stand-alone product
In stock. Arrives in 3 to 7 business days
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How it works
Bouncy & Firm Serum 30ml lists Niacinamide, Tocopherol, Adenosine, Beta-Glucan, Prunus Armeniaca (Apricot) Kernel Oil on its own Korean-market ingredient panel. Niacinamide sits high enough on this ingredient list to be a working part of the formula rather than a trace addition. Tocopherol is a vitamin E form used across Korean formulas as an antioxidant and stabilizing ingredient. Adenosine is the ingredient Korea's own functional-cosmetic notification system recognizes specifically for a firmer-looking appearance, a different regulatory route from a US retinoid. As a serum, its texture and placement in a routine carry the result as much as any single ingredient does: it works best after toner and before moisturizer, as the routine's concentrated step. We stock Laneige's Korean-market formula, the same version sold on shelves in Seoul rather than a formula built for US retail, with the Korean barcode and batch code intact on the box.
Key benefits
- Laneige's serum, sourced as the Korean-market formula rather than a US-shelf reformulation.
- Names Niacinamide and Tocopherol on its own Korean-market ingredient panel.
- Fits after toner and before moisturizer, as the routine's concentrated step in a layered Korean routine.
- Aimed at a loss of visible firmness.
How to use
- Apply a pump or two of Bouncy & Firm Serum 30ml onto cleansed, toned skin, pat it in, then seal with moisturizer.
What is Bouncy & Firm Serum 30ml?
It is Laneige's serum. Its own Korean-market ingredient list names Niacinamide, Tocopherol, Adenosine. We stock Laneige's Korean-market formula, the version sold on shelves in Korea rather than a US-shelf reformulation.
How do I use Bouncy & Firm Serum 30ml?
Apply a pump or two of Bouncy & Firm Serum 30ml onto cleansed, toned skin, pat it in, then seal with moisturizer. Used consistently after toner and before moisturizer, as the routine's concentrated step, give it a few weeks in that slot before judging whether it is working for you.
Who is Bouncy & Firm Serum 30ml suited for?
It suits normal, dry, combination, aimed at a loss of visible firmness. Patch test on a small area first if you are new to this formula or to the brand. Give the formula a few uses in that slot in your routine before deciding whether it fits your needs.
Is Bouncy & Firm Serum 30ml the authentic Korean formula?
Yes. We stock Laneige's Korean-market formula rather than a version reformulated for US shelves. The unit sold is the one listed on Korean shelves, with the Korean barcode and batch code intact on the box.
How should I store Bouncy & Firm Serum 30ml?
Keep Bouncy & Firm Serum 30ml away from direct sunlight and heat, and close the cap fully between uses so the formula stays stable for its full shelf life. A cool, dry spot out of a steamy bathroom is a better home for it than a windowsill or a shower shelf.
Not on the ingredient list below: denatured or SD alcohol, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (44): Water / Aqua / Eau, Propanediol, Glycerin, Methylpropanediol, Isononyl Isononanoate, Niacinamide, 1,2-Hexanediol, Polyglycerin-3, Caprylic/Capric Triglyceride, Triethylhexanoin, Butylene Glycol, Triolein, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Hydrogenated Poly(C6-20 Olefin), Carbomer, Ethylhexylglycerin, Pentylene Glycol, Tocopherol, Adenosine, Hdi/Trimethylol Hexyllactone Crosspolymer, Ascorbyl Tetraisopalmitate, Sodium Metaphosphate, Fragrance / Parfum, Beta-Glucan, Prunus Armeniaca (Apricot) Kernel Oil, Xanthan Gum, Linalool, Achillea Millefolium Extract, Camellia Japonica Seed Extract, Geraniol, Ferulic Acid, Caprylyl Glycol, Paeonia Albiflora Root Extract, Yellow 6 (CI 15985), Red 33 (CI 17200), Soluble Collagen, Vegetable Oil / Olus Oil / Huile Végétale, Acetyl Heptapeptide-4, Paeonia Albiflora Flower Extract, Acetyl Hexapeptide-8, Sodium Hydroxide, Acetyl Tetrapeptide-2, Acetyl Octapeptide-3
Ingredient list read from us.laneige.com on 10 September 2026.
41 of 44 explained
- Water / Aqua / Eau solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Propanediol humectant
- Propanediol is a plant-derived glycol used in place of propylene glycol. It hydrates, carries actives into solution, and gives a lighter, less sticky slip than glycerin at the same strength.
- Glycerin humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- Methylpropanediol humectant
- Methylpropanediol is a small glycol used to hydrate and to help water-soluble actives penetrate the outer layer of skin more evenly. It leaves almost no tack, which suits watery textures.
- Isononyl Isononanoate emollient
- Isononyl Isononanoate is a branched ester used as a dry emollient. It spreads far for its weight and leaves almost no residue, which is why it appears in formulas that have to feel weightless.
- Niacinamide active
- Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Polyglycerin-3 humectant
- Polyglycerin-3 is a short chain of glycerin units used as a gentler, less sticky humectant. It also helps oils and water stay blended.
- Caprylic/Capric Triglyceride emollient
- Caprylic/Capric Triglyceride is the light fraction of coconut oil, with the heavy parts removed. It is the workhorse emollient of modern formulas: it softens skin, dissolves oil-soluble actives and absorbs without the greasy weight of a whole plant oil.
- Triethylhexanoin emollient
- Triethylhexanoin is a light ester emollient that softens skin and disperses pigment. It absorbs cleanly and is often used to thin a heavy oil phase.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- Triolein emollient
- Triolein is three oleic acid chains on a glycerin backbone, the main triglyceride in olive and high oleic oils. It is used as a rich emollient with a slow, cushioned absorption.
29 more explained
- Acrylates/C10-30 Alkyl Acrylate Crosspolymer thickener
- This is a carbomer relative with fatty side chains, so it thickens and stabilises an emulsion at the same time. It gives a light gel-cream body rather than a heavy one.
- Tromethamine pH adjuster
- Tromethamine neutralises acidic thickeners such as carbomer so they gel, and holds a formula near skin-friendly pH. It is used at a fraction of a percent.
- Hydrogenated Poly(C6-20 Olefin) emollient
- Hydrogenated Poly(C6-14 Olefin) is a synthetic hydrocarbon emollient. It gives a smooth, silicone-like glide and is completely stable, so it does not go rancid.
- Carbomer thickener
- Carbomer is a synthetic polymer that only gels once a base neutralises it, which is why arginine or tromethamine sits nearby on the list. It gives the clear, non-stringy gel texture a xanthan formula cannot reach.
- Ethylhexylglycerin preservative booster
- Ethylhexylglycerin softens skin and boosts a preservative system, which is why it is nearly always sitting beside phenoxyethanol or 1,2-hexanediol. It also cuts down the odour bacteria produce, so it turns up in deodorising products.
- Pentylene Glycol humectant
- Pentylene Glycol hydrates and, like the other longer-chain glycols, makes a formula less hospitable to microbes so the preservative system can be lighter. It also improves how evenly a product spreads.
- Tocopherol antioxidant
- Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer.
- Adenosine active
- Adenosine is a nucleoside that Korea's own cosmetic authority recognises as a wrinkle-care functional ingredient, which is why it appears on so many Korean lists at a low level. It is used for the look of fine lines and is stable and well tolerated.
- Hdi/Trimethylol Hexyllactone Crosspolymer absorbent
- A spherical polymer powder. The spheres roll under the fingers, absorb a little oil and scatter light, which softens the look of pores and fine lines.
- Ascorbyl Tetraisopalmitate antioxidant
- Ascorbyl Tetraisopalmitate is an oil-soluble vitamin C ester, also sold as tetrahexyldecyl ascorbate. Being oil soluble it sits in the oil phase and is far more stable than pure vitamin C.
- Sodium Metaphosphate chelator
- A phosphate salt that ties up metal ions in water. It also stops the calcium and magnesium in hard water from flattening a cleanser foam.
- Fragrance / Parfum fragrance
- Fragrance, or Parfum, is a single declaration standing for a whole scent blend, which can be dozens of materials. Regulators allow it as a trade secret, so a list showing only this word does not say what the scent is made of. It is the most common trigger named by people with reactive skin.
- Beta-Glucan polysaccharide
- Beta-Glucan is a polysaccharide from oats or yeast. It holds a large amount of water, forms a soothing film, and is one of the ingredients formulators reach for in products aimed at reactive skin.
- Prunus Armeniaca (Apricot) Kernel Oil emollient
- Apricot kernel oil, a light oil high in oleic acid. It absorbs quickly and is used where a formula needs softening without heaviness.
- Xanthan Gum thickener
- Xanthan Gum is a polysaccharide made by fermenting sugar. It thickens a watery formula into a gel and holds the whole thing in suspension so nothing separates. Too much of it and a serum turns stringy, which is why it appears in fractions of a percent.
- Linalool fragrance component
- Linalool is a floral aromatic found in lavender, bergamot and coriander. It is one of the 26 fragrance components EU labelling requires to be declared by name.
- Achillea Millefolium Extract plant extract
- Yarrow extract. The plant carries flavonoids, tannins and azulene compounds, so the extract has an astringent character and is used as a conditioning botanical.
- Geraniol fragrance component
- Geraniol is a rose-scented aromatic found in geranium and citronella oils. It is one of the 26 declarable fragrance components.
- Ferulic Acid antioxidant
- Ferulic Acid is a plant antioxidant from bran and seeds. Its main formulation job is stabilising vitamins C and E so a serum keeps working for longer, which is why the three appear together so often.
- Caprylyl Glycol preservative booster
- Caprylyl Glycol is a glycol that conditions skin and, more importantly, strengthens a preservative system so less of the traditional preservative is needed. It appears in most modern formulas built without parabens.
- Paeonia Albiflora Root Extract plant extract
- White peony root extract, from the same plant also written Paeonia lactiflora. The root is the part used in East Asian herbal practice and carries paeoniflorin and tannins.
- Soluble Collagen protein
- Soluble Collagen is collagen kept in its intact triple-helix form and dissolved rather than cut up. It sits on the surface as a water-holding film.
- Vegetable Oil / Olus Oil / Huile Végétale emollient
- Vegetable Oil is a collective declaration for a blend of plant oils. It names a class rather than a species, so the label does not say which plants.
- Acetyl Heptapeptide-4 peptide
- A seven-amino-acid peptide with an acetyl group added for stability. It is used as a conditioning peptide for the look of firmness.
- Paeonia Albiflora Flower Extract plant extract
- White peony flower extract, from the same plant also written Paeonia lactiflora. The flower carries flavonoids and tannins and is used as a conditioning botanical.
- Acetyl Hexapeptide-8 peptide
- Acetyl Hexapeptide-8 is a six-amino-acid peptide used for the look of expression lines, particularly around the eyes. It is the peptide sold under the name Argireline and is water soluble and stable.
- Sodium Hydroxide pH adjuster
- Sodium Hydroxide is a strong base used in traces to bring an acidic formula up to skin-friendly pH. None of it remains as itself once the formula is neutralised.
- Acetyl Tetrapeptide-2 peptide
- Acetyl Tetrapeptide-2 is a four-amino-acid peptide used for the look of firmness, particularly in eye and neck formulas.
- Acetyl Octapeptide-3 peptide
- Acetyl Octapeptide-3 is an eight-amino-acid peptide used for the look of expression lines. It is usually paired with acetyl hexapeptide-8 rather than used alone.
- Market
- Korean market, the version sold in Korea
- EAN (barcode)
- 8809925186064
- Made in
- Republic of Korea
- Volume
- 30 ml
- Category
- Serum & Ampoule
- Actives
- Adenosine, Beta-Glucan, Collagen, Niacinamide, Peptides, Vitamin C
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name. The barcode in the specification above is the Korean-market one and it is printed on the box you receive.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Inside the formula
Inside the formula
Worth knowing
- Store away from direct sunlight and heat to keep the formula stable over its shelf life.
- Patch test on a small area first if you are new to this formula or to the brand.
Complete the routine
- This itemLaneige Bouncy & Firm Serum 30ml$67.50

- The treatment step of this routineLANEIGE Water Bank Aqua Facial Serum 30ml$52.50

- From the same Korean-market lineLANEIGE Bouncy & Firm Eye Sleeping Mask 20g$45.00

Total for 3 items$165.00
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LANEIGE Bouncy & Firm Serum 30ml
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Laneige, Korean-market original
Bouncy & Firm Serum 30ml, Laneige's serum, Korean-market formula.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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