Purito Seoul
Clear Code Superfruit Serum
Purito Seoul Clear Code Superfruit Serum is a serum led by Succinic Acid on its own ingredient panel, sourced as the Korean-market formula.
No reviews yet30ml
$46.63 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- Normal skinDry skinCombination skin
- Helps with
- Layering a concentrated, targeted step into an existing routineShoppers who want Purito Seoul's own Korean-market formula rather than a US-shelf version
Sold out.
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One email, the moment this exact unit is back in stock. Not a newsletter and not a sequence, and your address comes off the list the second it is sent.
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
Key benefits
- Succinic Acid named on this product's own ingredient panel, near the top of it
- Morinda Citrifolia Fruit Extract on the same panel, the formula's plant extract
- Cryptomeria Japonica Leaf Extract on the same panel, the formula's plant extract
- 30 ml to a unit
- Korean-market formula, with its Korean barcode and batch code intact on the box
Key actives
6Morinda Citrifolia Fruit Extract
Noni fruit extract, also declared as Indian mulberry. It carries fruit acids, vitamin C and polysaccharides and is used as a conditioning antioxidant extract.
7Succinic Acid
Succinic Acid is a small organic acid used for the look of blemish-prone skin and as a pH adjuster. It is far milder than an AHA at the levels used here.
8Cryptomeria Japonica Leaf Extract
Cryptomeria Japonica is Japanese cedar. Its leaf extract is used as an aromatic antioxidant plant extract.
10Coptis Chinensis Root Extract
Chinese goldthread root, a traditional herbal ingredient carrying berberine. It is bright yellow and is used in formulas aimed at the look of congested skin.
Inside the formula
Inside the formula
- 6Morinda Citrifolia
- 8Cryptomeria Japonica
- 10Coptis Chinensis
Where each key active sits on the declared ingredient list, by entry number. Position is proportion: the further forward, the larger its share.
Purito Seoul Clear Code Superfruit Serum
What does Panthenol do in this formula?
Panthenol is provitamin B5, a humectant and soothing ingredient used across toners, serums and creams. On this formula's own ingredient list it sits listed after the base and thickeners, still well within the formula's active portion.
Is this the Korean-market formula or a US version?
This is the Korean-market formula Purito Seoul sells on shelves in Korea, not a version reformulated for the US shelf.
What step does this serum or ampoule go in a routine?
Apply a small amount to cleansed, toned skin, pat in gently, then follow with a moisturizer.
Can I use this with other actives in my routine?
Panthenol generally layers well alongside a normal routine; introduce any new active gradually and watch how your skin responds over the first week or two.
Not on the ingredient list below: fragrance or parfum, denatured or SD alcohol, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (29): Water, Butylene Glycol, Pentylene Glycol, Dipropylene Glycol, Propanediol, Morinda Citrifolia Fruit Extract, Succinic Acid, Cryptomeria Japonica Leaf Extract, Panthenol, Coptis Chinensis Root Extract, Nelumbo Nucifera Leaf Extract, Saccharomyces Ferment, Glycerin, Betaine, Caprylyl Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Hydroxyacetophenone, Cetearyl Olivate, Dipotassium Glycyrrhizate, Allantoin, 1,2-Hexanediol, Sorbitan Olivate, Malachite Extract, Ethylhexylglycerin, Xanthan Gum, Disodium EDTA, Citric Acid, Gluconic Acid
Ingredient list read from incidecoder.com on 30 August 2026.
29 of 29 explained
- Water solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- Pentylene Glycol humectant
- Pentylene Glycol hydrates and, like the other longer-chain glycols, makes a formula less hospitable to microbes so the preservative system can be lighter. It also improves how evenly a product spreads.
- Dipropylene Glycol humectant
- Dipropylene Glycol is a glycol used as a solvent and a light humectant. Its main job is keeping the rest of the formula dissolved and the texture fluid rather than adding hydration of its own.
- Propanediol humectant
- Propanediol is a plant-derived glycol used in place of propylene glycol. It hydrates, carries actives into solution, and gives a lighter, less sticky slip than glycerin at the same strength.
- Morinda Citrifolia Fruit Extract plant extract
- Noni fruit extract, also declared as Indian mulberry. It carries fruit acids, vitamin C and polysaccharides and is used as a conditioning antioxidant extract.
- Succinic Acid active
- Succinic Acid is a small organic acid used for the look of blemish-prone skin and as a pH adjuster. It is far milder than an AHA at the levels used here.
- Cryptomeria Japonica Leaf Extract plant extract
- Cryptomeria Japonica is Japanese cedar. Its leaf extract is used as an aromatic antioxidant plant extract.
- Panthenol humectant
- Panthenol is pro-vitamin B5: skin converts it to pantothenic acid. It is a humectant that holds water and leaves skin feeling soft and less tight, and it is one of the ingredients formulators reach for when a formula also contains something harsh.
- Coptis Chinensis Root Extract plant extract
- Chinese goldthread root, a traditional herbal ingredient carrying berberine. It is bright yellow and is used in formulas aimed at the look of congested skin.
- Nelumbo Nucifera Leaf Extract plant extract
- Nelumbo Nucifera is the sacred lotus. Its leaf extract carries flavonoids and is used as a conditioning antioxidant extract.
- Saccharomyces Ferment ferment
- Saccharomyces Ferment is a brewer's yeast ferment. It supplies amino acids, sugars and B vitamins and is used as a conditioning, hydrating ferment.
17 more explained
- Glycerin humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- Betaine humectant
- Betaine is a sugar-beet-derived humectant that cells use to hold water. In a formula it hydrates and takes the edge off cleansers and acids, which is why it often appears alongside them.
- Caprylyl Glycol preservative booster
- Caprylyl Glycol is a glycol that conditions skin and, more importantly, strengthens a preservative system so less of the traditional preservative is needed. It appears in most modern formulas built without parabens.
- Acrylates/C10-30 Alkyl Acrylate Crosspolymer thickener
- This is a carbomer relative with fatty side chains, so it thickens and stabilises an emulsion at the same time. It gives a light gel-cream body rather than a heavy one.
- Arginine amino acid
- Arginine is an amino acid that does two jobs here: it holds water in the outer layer of skin, and it neutralises acidic gelling agents, which is why it often stands in for a synthetic pH adjuster.
- Hydroxyacetophenone preservative booster
- Hydroxyacetophenone is an antioxidant that also strengthens a preservative system, so a formula needs less traditional preservative. Korean formulas pair it with 1,2-hexanediol constantly.
- Cetearyl Olivate emulsifier
- Cetearyl Olivate is the water-loving half of the olive-derived emulsifier pair. With sorbitan olivate it builds emulsions whose lipid profile is close to skin's own.
- Dipotassium Glycyrrhizate active
- Dipotassium Glycyrrhizate is a water-soluble salt derived from licorice root. It is the licorice fraction Korean formulas use for the look of redness, and it is far more stable in water than the whole extract.
- Allantoin active
- Allantoin is a comfrey-derived compound used to condition skin and soften the outer layer so it feels smoother. It is one of the standard additions to a formula built for easily irritated skin.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Sorbitan Olivate emulsifier
- Sorbitan Olivate is an olive-derived emulsifier, the oil-loving half of the pair sold as Olivem. It holds oil into water and leaves a light, non-waxy feel.
- Malachite Extract mineral
- Malachite is a green copper carbonate mineral. Its extract is used in a formula as a source of trace copper.
- Ethylhexylglycerin preservative booster
- Ethylhexylglycerin softens skin and boosts a preservative system, which is why it is nearly always sitting beside phenoxyethanol or 1,2-hexanediol. It also cuts down the odour bacteria produce, so it turns up in deodorising products.
- Xanthan Gum thickener
- Xanthan Gum is a polysaccharide made by fermenting sugar. It thickens a watery formula into a gel and holds the whole thing in suspension so nothing separates. Too much of it and a serum turns stringy, which is why it appears in fractions of a percent.
- Disodium EDTA chelator
- EDTA is a chelator: it locks up trace metal ions from water and packaging that would otherwise turn a formula cloudy, off-colour or rancid. It does nothing to skin and appears at a fraction of a percent.
- Citric Acid pH adjuster
- Citric Acid is used in tiny amounts to bring a formula to the pH its actives need, not as an exfoliant at that level. It is an AHA, so at much higher concentrations it can also exfoliate.
- Gluconic Acid chelator
- Gluconic Acid is a mild sugar acid. It binds metal ions, adjusts pH, and is the acid gluconolactone turns into in water.
- Market
- Korean market, the version sold in Korea
- Made in
- Republic of Korea
- Volume
- 30ml
- Category
- Serum & Ampoule
- Actives
- Allantoin, Licorice Root, Panthenol
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
How it works
Succinic Acid leads the ingredient panel on this serum. Succinic Acid is a small organic acid used for the look of blemish-prone skin and as a pH adjuster. It is far milder than an AHA at the levels used here. On this panel it sits alongside Morinda Citrifolia Fruit Extract, Cryptomeria Japonica Leaf Extract and Coptis Chinensis Root Extract. Noni fruit extract, also declared as Indian mulberry. It carries fruit acids, vitamin C and polysaccharides and is used as a conditioning antioxidant extract.
How to use
- Use it after toner and before moisturizer, in the evening to begin with, on skin dry to the touch.
- Three or four drops for the face, with an extra pass wherever congestion actually is.
- Follow with a moisturizer, and put sunscreen on the next morning.
- A few evenings a week at first, then daily if it suits. Do not use it alongside another exfoliating step on the same night.
Worth knowing
- Patch test on a small area first and wait a day before full use, especially the first time.
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Purito Seoul Clear Code Superfruit Serum
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Purito Seoul, Korean-market original
Purito Seoul's Korean-market serum or ampoule, sourced for the Korean market.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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