Ships from California or direct from Korea, tracked to your door

Free US shipping on orders of $100 or more. 100% authentic Korean-market formulas. Ships from California or direct from Korea, tracked to your door. Intact Korean batch codes on every unit.

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KOREAN PHARMACY

Purito Seoul

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Pure Vitamin C Serum

Purito Seoul Pure Vitamin C Serum is a serum led by Ascorbic Acid on its own ingredient panel, sourced as the Korean-market formula.

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$16.99

60ml

$28.32 per 100 ml

  • Korean-market formula
  • Ships from California or direct from Korea
  • Korean barcode and batch code intact
Suited to
Normal skinDry skinCombination skin
Helps with
Layering a concentrated, targeted step into an existing routineShoppers who want Purito Seoul's own Korean-market formula rather than a US-shelf version

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  • 30-day returns
  • Free US shipping on orders of $100 or more
  • Tracked delivery to your door

How it works

Ascorbic Acid leads the ingredient panel on this serum. Ascorbic Acid is pure vitamin C, the most researched form and also the least stable: it needs a low pH and airtight packaging to stay active. It is an antioxidant used for the look of dullness and uneven tone. On this panel it sits alongside Niacinamide, Hydrolyzed Collagen and Nelumbium Speciosum Flower Extract. Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.

Key benefits

  • Ascorbic Acid named on this product's own ingredient panel, near the top of it
  • Niacinamide on the same panel, the formula's active
  • Hydrolyzed Collagen on the same panel, the formula's protein
  • 60 ml to a unit
  • Korean GS1 barcode matched against a Korea sourcing supplier's record for this item

Inside the formula

Inside the formula

17
Ingredients declared
No fragrance
on the list

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Purito Seoul Pure Vitamin C Serum

Purito Seoul Pure Vitamin C Serum

How to use

  1. Use it in the morning, after toner and before moisturizer, on a face that is no longer wet.
  2. Three or four drops across the face, pressed in and given a minute.
  3. A moisturizer over the top of it, then sunscreen to finish the morning.
  4. Build from a few mornings a week to daily. Do not use it in the same routine as an exfoliating acid.

Worth knowing

  • Patch test on a small area first and wait a day before full use, especially the first time.

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Purito Seoul Pure Vitamin C Serum

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We’re on gram!

Creators trying on authentic Korean skincare routines and products from us.

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Purito Seoul, Korean-market original

Purito Seoul's Korean-market serum or ampoule, sourced for the Korean market.

Verify your unit when it arrives

Verify your unit when it arrives

Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.

On the unit itself

  • The Korean-market barcode, unaltered from the retail package.
  • The manufacturer’s batch code, exactly as the maker printed it.

정품Genuine article, Korean-market stock

What professionals say

What professionals say

What skin-care professionals say about skin care, quoted from the medical sources linked beside each.

  • Your skin barrier is basically your outer layer of the skin.

    Melissa Piliang, MDDermatologist, Cleveland Clinic
  • Pretty much every step of a Korean skin care routine is going to have some component of hydration.

    Alok Vij, MDDermatologist, Cleveland Clinic

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