Pure Vitamin C Serum
Purito Seoul Pure Vitamin C Serum is a serum led by Ascorbic Acid on its own ingredient panel, sourced as the Korean-market formula.
No reviews yet60ml
$28.32 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- Normal skinDry skinCombination skin
- Helps with
- Layering a concentrated, targeted step into an existing routineShoppers who want Purito Seoul's own Korean-market formula rather than a US-shelf version
Sold out.
Tell us where to send it
One email, the moment this exact unit is back in stock. Not a newsletter and not a sequence, and your address comes off the list the second it is sent.
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
How it works
Ascorbic Acid leads the ingredient panel on this serum. Ascorbic Acid is pure vitamin C, the most researched form and also the least stable: it needs a low pH and airtight packaging to stay active. It is an antioxidant used for the look of dullness and uneven tone. On this panel it sits alongside Niacinamide, Hydrolyzed Collagen and Nelumbium Speciosum Flower Extract. Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
Key benefits
- Ascorbic Acid named on this product's own ingredient panel, near the top of it
- Niacinamide on the same panel, the formula's active
- Hydrolyzed Collagen on the same panel, the formula's protein
- 60 ml to a unit
- Korean GS1 barcode matched against a Korea sourcing supplier's record for this item
Inside the formula
Inside the formula
Purito Seoul Pure Vitamin C Serum
What does Sodium Hyaluronate do in this formula?
Sodium Hyaluronate is the salt form of hyaluronic acid, a humectant that holds water at the skin's surface. On this formula's own ingredient list it sits high on the ingredient list, among the formula's main working ingredients.
Is this the Korean-market formula or a US version?
This is the Korean-market formula Purito Seoul sells on shelves in Korea, not a version reformulated for the US shelf.
What step does this serum or ampoule go in a routine?
Apply a small amount to cleansed, toned skin, pat in gently, then follow with a moisturizer.
Can I use this with other actives in my routine?
Sodium Hyaluronate generally layers well alongside a normal routine; introduce any new active gradually and watch how your skin responds over the first week or two.
Not on the ingredient list below: fragrance or parfum, denatured or SD alcohol, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (17): Sodium Hyaluronate, Ascorbic Acid, 1,2-Hexanediol, Niacinamide, Arginine, Human-Oligopeptide-1, Hydrolyzed Collagen, Nelumbium Speciosum Flower Extract, Magnolia Liliflora Bud Extract, Lilium Tigrinum Extract, Paeonia Albiflora Root Extract, Tuber Magnatum Extract, Pyrus Malus Extract, Red Ginseng Extract, Sodium Polyacrylate, Adenosine, Disodium EDTA
Ingredient list read from incidecoder.com on 30 August 2026.
13 of 17 explained
- Sodium Hyaluronate humectant
- Sodium Hyaluronate is the salt of hyaluronic acid, and it is what most products labelled hyaluronic actually contain. The salt dissolves more readily and the molecule is smaller, so it sits in the outer layer of skin rather than only on top of it.
- Ascorbic Acid antioxidant
- Ascorbic Acid is pure vitamin C, the most researched form and also the least stable: it needs a low pH and airtight packaging to stay active. It is an antioxidant used for the look of dullness and uneven tone.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Niacinamide active
- Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
- Arginine amino acid
- Arginine is an amino acid that does two jobs here: it holds water in the outer layer of skin, and it neutralises acidic gelling agents, which is why it often stands in for a synthetic pH adjuster.
- Hydrolyzed Collagen protein
- Hydrolyzed Collagen is collagen broken into fragments small enough to dissolve in water. It cannot become collagen in skin; what it does is hold water at the surface and leave a smooth, conditioned film.
- Nelumbium Speciosum Flower Extract plant extract
- Lotus flower extract, from the same sacred lotus as the leaf. It carries flavonoids and sugars and is used as a conditioning, hydrating extract.
- Lilium Tigrinum Extract plant extract
- Tiger lily bulb extract. The bulb is starchy and mucilaginous, so the extract hydrates and leaves a soft feel.
- Paeonia Albiflora Root Extract plant extract
- White peony root extract, from the same plant also written Paeonia lactiflora. The root is the part used in East Asian herbal practice and carries paeoniflorin and tannins.
- Tuber Magnatum Extract plant extract
- White truffle extract. It carries amino acids, sterols and polysaccharides and is used as a conditioning extract.
- Sodium Polyacrylate thickener
- Sodium Polyacrylate is a polymer that absorbs many times its weight in water. It thickens a formula and holds water in a gel against the skin.
- Adenosine active
- Adenosine is a nucleoside that Korea's own cosmetic authority recognises as a wrinkle-care functional ingredient, which is why it appears on so many Korean lists at a low level. It is used for the look of fine lines and is stable and well tolerated.
1 more ingredient explained
- Disodium EDTA chelator
- EDTA is a chelator: it locks up trace metal ions from water and packaging that would otherwise turn a formula cloudy, off-colour or rancid. It does nothing to skin and appears at a fraction of a percent.
- Market
- Korean market, the version sold in Korea
- EAN (barcode)
- 8809563100729
- Made in
- Republic of Korea
- Volume
- 60ml
- Category
- Serum & Ampoule / Brightening serum
- Actives
- Adenosine, Collagen, Niacinamide, Peptides, Sodium Hyaluronate, Vitamin C
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name. The barcode in the specification above is the Korean-market one and it is printed on the box you receive.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
How to use
- Use it in the morning, after toner and before moisturizer, on a face that is no longer wet.
- Three or four drops across the face, pressed in and given a minute.
- A moisturizer over the top of it, then sunscreen to finish the morning.
- Build from a few mornings a week to daily. Do not use it in the same routine as an exfoliating acid.
Worth knowing
- Patch test on a small area first and wait a day before full use, especially the first time.
Reviews
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Purito Seoul Pure Vitamin C Serum
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Purito Seoul, Korean-market original
Purito Seoul's Korean-market serum or ampoule, sourced for the Korean market.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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