Purito Seoul
Pure Vitamin C Serum
Purito Seoul Pure Vitamin C Serum is a serum led by Ascorbic Acid on its own ingredient panel, sourced as the Korean-market formula.
No reviews yet- Ships from our California warehouse
- Duties prepaid
- Suited to
- Normal skinDry skinCombination skin
- Helps with
- Layering a concentrated, targeted step into an existing routineShoppers who want Purito Seoul's own Korean-market formula rather than a US-shelf version
Sold out.
Tell us where to send it
One email, the moment this exact unit is back in stock. Not a newsletter and not a sequence, and your address comes off the list the second it is sent.
- Duties prepaid
- 30-day returns
- Free US shipping on orders of $100 or more
- Dispatched within 2 business days
How it works
Ascorbic Acid leads the ingredient panel on this serum. Ascorbic Acid is pure vitamin C, the most researched form and also the least stable: it needs a low pH and airtight packaging to stay active. It is an antioxidant used for the look of dullness and uneven tone. On this panel it sits alongside Niacinamide, Hydrolyzed Collagen and Nelumbium Speciosum Flower Extract. Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
Key benefits
- Ascorbic Acid named on this product's own ingredient panel, near the top of it
- Niacinamide on the same panel, the formula's active
- Hydrolyzed Collagen on the same panel, the formula's protein
- 60 ml to a unit
- Korean GS1 barcode matched against a Korea sourcing supplier's record for this item
Key actives
Ascorbic Acid
Ascorbic Acid is pure vitamin C, the most researched form and also the least stable: it needs a low pH and airtight packaging to stay active. It is an antioxidant used for the look of dullness and uneven tone.
Niacinamide
Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
Hydrolyzed Collagen
Hydrolyzed Collagen is collagen broken into fragments small enough to dissolve in water. It cannot become collagen in skin; what it does is hold water at the surface and leave a smooth, conditioned film.
Nelumbium Speciosum Flower Extract
Lotus flower extract, from the same sacred lotus as the leaf. It carries flavonoids and sugars and is used as a conditioning, hydrating extract.
Purito Seoul Pure Vitamin C Serum
What does Sodium Hyaluronate do in this formula?
Sodium Hyaluronate is the salt form of hyaluronic acid, a humectant that holds water at the skin's surface. On this formula's own ingredient list it sits high on the ingredient list, among the formula's main working ingredients.
Is this the Korean-market formula or a US version?
This is the Korean-market formula Purito Seoul sells on shelves in Korea, not a version reformulated for the US shelf.
What step does this serum or ampoule go in a routine?
Apply a small amount to cleansed, toned skin, pat in gently, then follow with a moisturizer.
Can I use this with other actives in my routine?
Sodium Hyaluronate generally layers well alongside a normal routine; introduce any new active gradually and watch how your skin responds over the first week or two.
- Ships from
- California
Duties are prepaid. Nothing is owed at delivery. Returns are accepted for 30 days, by mail.
Orders ship from our California warehouse, dispatched within 2 business days, and arrive in 3 to 5 days. Shipping is free on orders of $100 or more.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Customs
Duty paid by us before it enters the US - 3California
Ships domestically, no international leg
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Import duties are paid by us before the parcel reaches you, so nothing is owed at the door, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Payment and security
We accept
How to use
- Use it in the morning, after toner and before moisturizer, on a face that is no longer wet.
- Three or four drops across the face, pressed in and given a minute.
- A moisturizer over the top of it, then sunscreen to finish the morning.
- Build from a few mornings a week to daily. Do not use it in the same routine as an exfoliating acid.
Worth knowing
- Patch test on a small area first and wait a day before full use, especially the first time.
Reviews
No reviews yet. Tell us how much you love the product!
Write Reviews (opens in a new tab)We’re on gram!
Creators trying on authentic Korean skincare routines and products from us.
Rating a shelf of Dr. Althea products one by one.
Jasmine Loo · YouTube
Two hydrating serums side by side, IUNIK and Dr. Althea.
Kristin · YouTube
A walk through the Dr. Althea serum lineup and who each one suits.
auraofmahmuda · YouTube
A blunt first take on the Dr. Althea range.
Lexi Chang · YouTube
A first look at the viral 345 Relief Cream before buying.
Shelley Nayak · YouTube
A first try of the Dr. Althea serum on camera.
Hannah Ziad · YouTube
Purito Seoul, Korean-market original
Purito Seoul's Korean-market serum or ampoule, sourced for the Korean market.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Match the batch code on the box against the code printed on the bottle or tube itself; the two are stamped separately and should agree.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.
Using topical vitamin C can result in less cell damage and better-looking skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Topical collagen is a very large molecule that's too big to absorb into the skin.
Michelle Henry, MDDermatologist, Cosmopolitan
1 more professional perspective
Niacinamide helps reduce the appearance of pores in a few ways. By strengthening the skin barrier and improving elasticity, pores appear less noticeable and more even.
Ashlyn YankeAesthetician, Cleveland Clinic
Ask an AI assistant about this product
Ask an AI assistant about this product
Opens ChatGPT, Perplexity or Claude in a new tab with the question prefilled. Claude asks you to sign in first.