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KOREAN PHARMACY

Anua

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Birch Moisture Boosting Serum

Anua Birch Moisture Boosting Serum is a 30ml serum with Allantoin, used after toner and before moisturizer, morning and evening.

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$16.99

30ml

$56.63 per 100 ml

  • Korean-market formula
  • Ships from California or direct from Korea
  • Korean barcode and batch code intact
Suited to
Congested skinUneven textureDehydrated skinSensitive skin
Helps with
Shoppers looking for Allantoin in a serumRoutines that want Allantoin and Dipotassium Glycyrrhizate in one stepFilling the serum step with a Korean-market formula

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  • 30-day returns
  • Free US shipping on orders of $100 or more
  • Tracked delivery to your door

Key benefits

  • Allantoin, the active this serum is built around
  • Dipotassium Glycyrrhizate on the same list, an active
  • Gluconolactone on the same list, an exfoliant
  • Tocopherol on the same list, an antioxidant
  • Cucumis Sativus (Cucumber) Fruit Extract and Gardenia Florida Fruit Extract further down the same list
  • Ulmus Davidiana Root Extract and Pueraria Lobata Root Extract further down the same list

Key actives

15Allantoinactive

Allantoin is a comfrey-derived compound used to condition skin and soften the outer layer so it feels smoother. It is one of the standard additions to a formula built for easily irritated skin. On this serum's own ingredient list it is named fifteenth.

All products with Allantoin

26Gluconolactoneexfoliant

Gluconolactone is a PHA, the gentlest exfoliant class. The panel names it twenty-sixth on this serum's list, beside Allantoin.

All products with Gluconolactone

27Biosaccharide Gum-1polysaccharide

Biosaccharide Gum-1 is a fermentation-derived sugar polymer that binds to skin and holds a moisture film in place. It gives a silky, non-tacky feel. It is named twenty-seventh on this serum's list, alongside Allantoin.

All products with Biosaccharide Gum-1

28Dipotassium Glycyrrhizateactive

Dipotassium Glycyrrhizate is a water-soluble salt derived from licorice root. It is named twenty-eighth on this serum's list, alongside Allantoin.

All products with Dipotassium Glycyrrhizate

31Tocopherolantioxidant

Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer. The panel names it thirty-first on this serum's list, beside Allantoin.

All products with Tocopherol

Inside the formula

Inside the formula

38
Ingredients declared
No fragrance
on the list
15Allantoin26Gluconolactone31Tocopherol
  • 15Allantoin
  • 26Gluconolactone
  • 31Tocopherol

Where each key active sits on the declared ingredient list, by entry number. Position is proportion: the further forward, the larger its share.

Anua Birch Moisture Boosting Serum

Anua Birch Moisture Boosting Serum

How it works

The Birch Moisture Boosting Serum is a 30ml serum, used after toner and before moisturizer, morning and evening. The active it is built around is Allantoin, named fifteenth on its own ingredient list. The same list carries Dipotassium Glycyrrhizate, Gluconolactone and Tocopherol, so the active is not the only thing on it worth naming. How much of the Allantoin stays on the skin, and for how long, is decided by the serum format rather than by the list alone. Anua sells this Allantoin serum in Korea, and this is that version.

How to use

  1. Use the Birch Moisture Boosting Serum after toner and before moisturizer, morning and evening.
  2. Three or four drops covers the whole face. Press it in with flat palms instead of rubbing it around.
  3. Toner first so the surface is damp, then this, then about a minute before your moisturizer goes over the top.
  4. Twice a day, every day. Do not stack it with a second serum of the same kind; two hydrating serums in one routine do the work of one.

Worth knowing

  • Patch test this serum on a small area and wait a day before using it more widely, especially with Allantoin on the list.
  • Gluconolactone on this list makes this serum an exfoliating step, so do not stack it with another one on the same night.

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Anua, Korean-market original

The Original Korean Formula serum from Anua, 30ml formulated with Allantoin and Dipotassium Glycyrrhizate, shipped from California or direct from Korea.

Verify your unit when it arrives

Verify your unit when it arrives

Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.

Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.

Source: Anua packaging, HiddenTag scheme

On the unit itself

  • The Korean-market barcode, unaltered from the retail package.
  • The manufacturer’s batch code, exactly as the maker printed it.

정품Genuine article, Korean-market stock

What professionals say

What professionals say

What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.

  • Allantoin can tone down the dryness of the individual cells. It increases the water content of the skin, which means it helps to hydrate and moisturize.

    Wilma Bergfeld, MDDermatologist, Cleveland Clinic
  • It contains liquiritin, an active compound that helps to disperse and remove existing melanin in the skin.

    Jennifer Chwalek, MDDermatologist, Byrdie
1 more professional perspective
  • This means that gluconolactone acts as an exfoliating acid, but also as a moisturizer. It has moisturizing, soothing, and lightening properties, working well on dry skin.

    Paola PeruginiPhD, Journal of Cosmetic Dermatology

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