Birch Moisture Boosting Serum
Anua Birch Moisture Boosting Serum is a 30ml serum with Allantoin, used after toner and before moisturizer, morning and evening.
No reviews yet30ml
$56.63 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- Congested skinUneven textureDehydrated skinSensitive skin
- Helps with
- Shoppers looking for Allantoin in a serumRoutines that want Allantoin and Dipotassium Glycyrrhizate in one stepFilling the serum step with a Korean-market formula
Sold out.
Tell us where to send it
One email, the moment this exact unit is back in stock. Not a newsletter and not a sequence, and your address comes off the list the second it is sent.
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
Key benefits
- Allantoin, the active this serum is built around
- Dipotassium Glycyrrhizate on the same list, an active
- Gluconolactone on the same list, an exfoliant
- Tocopherol on the same list, an antioxidant
- Cucumis Sativus (Cucumber) Fruit Extract and Gardenia Florida Fruit Extract further down the same list
- Ulmus Davidiana Root Extract and Pueraria Lobata Root Extract further down the same list
Key actives
15Allantoinactive
Allantoin is a comfrey-derived compound used to condition skin and soften the outer layer so it feels smoother. It is one of the standard additions to a formula built for easily irritated skin. On this serum's own ingredient list it is named fifteenth.
26Gluconolactoneexfoliant
Gluconolactone is a PHA, the gentlest exfoliant class. The panel names it twenty-sixth on this serum's list, beside Allantoin.
27Biosaccharide Gum-1polysaccharide
Biosaccharide Gum-1 is a fermentation-derived sugar polymer that binds to skin and holds a moisture film in place. It gives a silky, non-tacky feel. It is named twenty-seventh on this serum's list, alongside Allantoin.
28Dipotassium Glycyrrhizateactive
Dipotassium Glycyrrhizate is a water-soluble salt derived from licorice root. It is named twenty-eighth on this serum's list, alongside Allantoin.
31Tocopherolantioxidant
Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer. The panel names it thirty-first on this serum's list, beside Allantoin.
Inside the formula
Inside the formula
- 15Allantoin
- 26Gluconolactone
- 31Tocopherol
Where each key active sits on the declared ingredient list, by entry number. Position is proportion: the further forward, the larger its share.
Anua Birch Moisture Boosting Serum
Where does this serum go in my routine?
After toner and before moisturizer, morning and evening. Anything thinner than a serum goes on before it, and anything richer goes on after. If you are adding it to a routine you already like, give it a week on its own first, so what you see is the Allantoin and not three changes at once.
What else is on the list besides Allantoin?
Dipotassium Glycyrrhizate, Gluconolactone and Tocopherol. The order they are printed in on this serum's panel is the order on the box, so you can see where Allantoin sits relative to them. Further down the same panel: Biosaccharide Gum-1, Cucumis Sativus (Cucumber) Fruit Extract and Gardenia Florida Fruit Extract.
Not on the ingredient list below: fragrance or parfum, denatured or SD alcohol, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (38): Water, Butylene Glycol, Dipropylene Glycol, Betula Platyphylla Japonica Juice, Glycerin, Diglycerin, 1,2-Hexanediol, Trehalose, Hydroxyacetophenone, Carbomer, Caprylyl Glycol, Ethylhexylglycerin, Tromethamine, Sodium Phytate, Allantoin, Betaine, Cucumis Sativus (Cucumber) Fruit Extract, Glyceryl Acrylate/Acrylic Acid Copolymer, Dextrin, Gardenia Florida Fruit Extract, Ulmus Davidiana Root Extract, Pueraria Lobata Root Extract, Pinus Palustris Leaf Extract, Panthenol, Oenothera Biennis (Evening Primrose) Flower Extract, Gluconolactone, Biosaccharide Gum-1, Dipotassium Glycyrrhizate, Malachite Extract, Sodium Hyaluronate, Tocopherol, Hydroxypropyltrimonium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Hyaluronic Acid, Hyaluronic Acid, Sodium Hyaluronate Crosspolymer, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate
37 of 38 explained
- Water solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- Dipropylene Glycol humectant
- Dipropylene Glycol is a glycol used as a solvent and a light humectant. Its main job is keeping the rest of the formula dissolved and the texture fluid rather than adding hydration of its own.
- Betula Platyphylla Japonica Juice plant extract
- Betula Platyphylla Japonica Juice is Asian white birch sap, tapped in spring. It is over 98 percent water with trace minerals and sugars, and Korean formulas use it in place of plain water as a hydrating base.
- Glycerin humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- Diglycerin humectant
- Diglycerin is two glycerin units joined together. It holds water like glycerin but feels less tacky, so it is used where a formula needs hydration without drag.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Trehalose humectant
- Trehalose is a sugar that some desert plants use to survive drying out. In skincare it is a humectant that holds water in the outer layer and helps a formula feel comfortable rather than tight.
- Hydroxyacetophenone preservative booster
- Hydroxyacetophenone is an antioxidant that also strengthens a preservative system, so a formula needs less traditional preservative. Korean formulas pair it with 1,2-hexanediol constantly.
- Carbomer thickener
- Carbomer is a synthetic polymer that only gels once a base neutralises it, which is why arginine or tromethamine sits nearby on the list. It gives the clear, non-stringy gel texture a xanthan formula cannot reach.
- Caprylyl Glycol preservative booster
- Caprylyl Glycol is a glycol that conditions skin and, more importantly, strengthens a preservative system so less of the traditional preservative is needed. It appears in most modern formulas built without parabens.
- Ethylhexylglycerin preservative booster
- Ethylhexylglycerin softens skin and boosts a preservative system, which is why it is nearly always sitting beside phenoxyethanol or 1,2-hexanediol. It also cuts down the odour bacteria produce, so it turns up in deodorising products.
25 more explained
- Tromethamine pH adjuster
- Tromethamine neutralises acidic thickeners such as carbomer so they gel, and holds a formula near skin-friendly pH. It is used at a fraction of a percent.
- Sodium Phytate chelator
- Sodium Phytate is a rice-derived chelator used in place of EDTA. It ties up trace metals so the formula stays stable and its colour and scent hold.
- Allantoin active
- Allantoin is a comfrey-derived compound used to condition skin and soften the outer layer so it feels smoother. It is one of the standard additions to a formula built for easily irritated skin.
- Betaine humectant
- Betaine is a sugar-beet-derived humectant that cells use to hold water. In a formula it hydrates and takes the edge off cleansers and acids, which is why it often appears alongside them.
- Cucumis Sativus (Cucumber) Fruit Extract plant extract
- Cucumber fruit extract, mostly water with sugars and amino acids. It is used as a light hydrating extract with a fresh, cooling character.
- Glyceryl Acrylate/Acrylic Acid Copolymer film former
- This is a polymer that forms a moisture-holding film on the surface, usually supplied with glycerin and propylene glycol as a hydrating complex.
- Dextrin thickener
- Dextrin is a starch fragment used to thicken and to give a formula a light, powdery finish. It is also a common carrier for powdered extracts.
- Gardenia Florida Fruit Extract plant extract
- Gardenia Fruit Extract is the traditional East Asian yellow dye plant. In skincare it is used as an antioxidant extract, and it can tint a formula.
- Ulmus Davidiana Root Extract plant extract
- Ulmus Davidiana is Japanese elm, whose inner bark yields a naturally slippery mucilage. Korean formulas use the root extract for that cushioned feel and for the look of reactive skin.
- Pueraria Lobata Root Extract plant extract
- Pueraria Lobata is kudzu. Its root extract carries isoflavones, plant compounds structurally similar to oestrogen, and Korean formulas use it for the look of thinning, less resilient skin.
- Pinus Palustris Leaf Extract plant extract
- Pinus Palustris is longleaf pine. Its needle extract carries plant antioxidants and appears in Korean formulas alongside other conifer extracts.
- Panthenol humectant
- Panthenol is pro-vitamin B5: skin converts it to pantothenic acid. It is a humectant that holds water and leaves skin feeling soft and less tight, and it is one of the ingredients formulators reach for when a formula also contains something harsh.
- Oenothera Biennis (Evening Primrose) Flower Extract plant extract
- Evening Primrose Flower Extract is used as a conditioning plant extract. The seed oil of the same plant is the better known part, and it is a different ingredient.
- Gluconolactone exfoliant
- Gluconolactone is a PHA, the gentlest exfoliant class. Its molecule is too large to penetrate quickly, so it smooths the surface without the sting of an AHA, and it is a humectant at the same time.
- Biosaccharide Gum-1 polysaccharide
- Biosaccharide Gum-1 is a fermentation-derived sugar polymer that binds to skin and holds a moisture film in place. It gives a silky, non-tacky feel.
- Dipotassium Glycyrrhizate active
- Dipotassium Glycyrrhizate is a water-soluble salt derived from licorice root. It is the licorice fraction Korean formulas use for the look of redness, and it is far more stable in water than the whole extract.
- Malachite Extract mineral
- Malachite is a green copper carbonate mineral. Its extract is used in a formula as a source of trace copper.
- Sodium Hyaluronate humectant
- Sodium Hyaluronate is the salt of hyaluronic acid, and it is what most products labelled hyaluronic actually contain. The salt dissolves more readily and the molecule is smaller, so it sits in the outer layer of skin rather than only on top of it.
- Tocopherol antioxidant
- Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer.
- Hydroxypropyltrimonium Hyaluronate humectant
- Hydroxypropyltrimonium Hyaluronate carries a positive charge, and skin carries a slight negative one, so it is attracted to the surface and stays through rinsing. It is the hyaluronic used where a formula gets washed off.
- Sodium Acetylated Hyaluronate humectant
- Sodium Acetylated Hyaluronate is hyaluronic acid modified to be part oil-loving, so it clings to skin instead of rinsing away. Formulators call it the one that stays put.
- Hydrolyzed Hyaluronic Acid humectant
- Hydrolyzed Hyaluronic Acid is hyaluronic acid cut into much shorter fragments. The smaller the fragment, the further into the outer layer it can settle, which is why serums stack several sizes together instead of using one.
- Hyaluronic Acid humectant
- Hyaluronic Acid is a sugar chain the body already makes, and one gram of it can hold several litres of water. In a formula it is a humectant that pulls water to the surface of skin and holds it in a film, which is what makes skin look plumper while it is there.
- Sodium Hyaluronate Crosspolymer humectant
- Sodium Hyaluronate Crosspolymer is hyaluronic acid linked into a mesh. It holds water in a soft gel on the surface rather than sinking in, and it releases that water slowly through the day.
- Potassium Hyaluronate humectant
- Potassium Hyaluronate is another salt of hyaluronic acid, used for the same reason as the sodium form: it dissolves easily and holds a large amount of water in the outer layer of skin.
- Market
- Korean market, the version sold in Korea
- Made in
- Republic of Korea
- Volume
- 30ml
- Category
- Serum & Ampoule
- Actives
- Allantoin, Birch Sap, Hyaluronic Acid, Licorice Root, Panthenol, Sodium Hyaluronate, Trehalose
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
How it works
The Birch Moisture Boosting Serum is a 30ml serum, used after toner and before moisturizer, morning and evening. The active it is built around is Allantoin, named fifteenth on its own ingredient list. The same list carries Dipotassium Glycyrrhizate, Gluconolactone and Tocopherol, so the active is not the only thing on it worth naming. How much of the Allantoin stays on the skin, and for how long, is decided by the serum format rather than by the list alone. Anua sells this Allantoin serum in Korea, and this is that version.
How to use
- Use the Birch Moisture Boosting Serum after toner and before moisturizer, morning and evening.
- Three or four drops covers the whole face. Press it in with flat palms instead of rubbing it around.
- Toner first so the surface is damp, then this, then about a minute before your moisturizer goes over the top.
- Twice a day, every day. Do not stack it with a second serum of the same kind; two hydrating serums in one routine do the work of one.
Worth knowing
- Patch test this serum on a small area and wait a day before using it more widely, especially with Allantoin on the list.
- Gluconolactone on this list makes this serum an exfoliating step, so do not stack it with another one on the same night.
Reviews
No reviews yet. Tell us how much you love the product!
Write a reviewWrite a review
Anua Birch Moisture Boosting Serum
How it felt, how your skin took it, what you layer it with. Straight answers help the next person choose.
Anua, Korean-market original
The Original Korean Formula serum from Anua, 30ml formulated with Allantoin and Dipotassium Glycyrrhizate, shipped from California or direct from Korea.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.
Source: Anua packaging, HiddenTag scheme
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.
Allantoin can tone down the dryness of the individual cells. It increases the water content of the skin, which means it helps to hydrate and moisturize.
Wilma Bergfeld, MDDermatologist, Cleveland Clinic It contains liquiritin, an active compound that helps to disperse and remove existing melanin in the skin.
Jennifer Chwalek, MDDermatologist, Byrdie
1 more professional perspective
This means that gluconolactone acts as an exfoliating acid, but also as a moisturizer. It has moisturizing, soothing, and lightening properties, working well on dry skin.
Paola PeruginiPhD, Journal of Cosmetic Dermatology
Ask an AI assistant about this product
Ask an AI assistant about this product
Opens ChatGPT, Perplexity or Claude in a new tab with the question prefilled. Claude asks you to sign in first.
