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KOREAN PHARMACY

Centellian24

Madeca Gel Serum Hyalron Dew 30ml

Niacinamide is sixth and cornflower water seventh on this 30 ml gel serum's own list, with asiaticoside, asiatic acid, madecassic acid at 200 ppm and hydrolyzed hyaluronic acid behind them, in a gel that turns watery on contact.

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$25.99
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Suited to
Dry skinCompromised barrierDehydrated skinSensitive skin
Helps with
Shoppers looking for Niacinamide in a serumRoutines that want Niacinamide and Asiaticoside in one stepFilling the serum step with a Korean-market formula

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How it works

The Madeca Gel Serum Hyalron Dew is a 30ml serum, used after toner and before moisturizer, morning and evening. The active it is built around is Niacinamide, named sixth on its own ingredient list. The same list carries Asiaticoside, Asiatic Acid and Caffeine, so the active is not the only thing on it worth naming. How much of the Niacinamide stays on the skin, and for how long, is decided by the serum format rather than by the list alone. Centellian24 sells this Niacinamide serum in Korea, and this is that version.

Key benefits

  • Niacinamide, the active this serum is built around
  • Asiaticoside, Asiatic Acid, Caffeine and Madecassic Acid on the same list, actives
  • Adenosine and Cyanocobalamin further down the same list
  • Resveratrol and Glycolipids further down the same list
  • Niacinamide named sixth on the manufacturer list printed on this page

Key actives

Niacinamideactive

Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. On this serum's own ingredient list it is named sixth.

Asiaticosideactive

Asiaticoside is one of the four active triterpenes isolated from centella and the most studied of them. Korean formulas name it separately when they want to show which fraction of the plant they standardised. It is named eleventh on this serum's list, alongside Niacinamide.

Asiatic Acidactive

Asiatic Acid is the third of centella's four triterpenes and the aglycone form, meaning it has no attached sugar. It is oil soluble, so it turns up in cica creams and balms more than in watery layers. It is named twelfth on this serum's list, alongside Niacinamide.

Caffeineactive

Caffeine constricts small blood vessels near the surface, which is why eye products use it for the look of puffiness and shadow. It is water soluble and works only while it is on the skin. It is named eighteenth on this serum's list, alongside Niacinamide.

Madecassic Acidactive

Madecassic Acid is the fourth centella triterpene. A list that names all four is telling you the extract was standardised rather than simply pressed, which is the difference between a cica claim and a cica formula. The panel names it twenty-fifth on this serum's list, beside Niacinamide.

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Centellian24 Madeca Gel Serum Hyalron Dew 30ml

Centellian24 Madeca Gel Serum Hyalron Dew 30ml

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How to use

  1. Use it after toner and before moisturizer, morning and evening.
  2. A few drops pressed over the face; it is a gel, so it sinks in within seconds.
  3. On a dry day follow it with a cream instead of stopping here.
  4. Twice a day. Do not skip a moisturizer over it just because the gel feels like enough.

Worth knowing

  • Patch test this serum on a small area and wait a day before using it more widely, especially with Niacinamide on the list.
  • This list names Citronellol, Geraniol and Linalool, so skip it if fragrance components are something you avoid.

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We’re on gram!

Creators trying on authentic Korean skincare routines and products from us.

  • Rating a shelf of Dr. Althea products one by one.

    Jasmine Loo · YouTube

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    Kristin · YouTube

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    auraofmahmuda · YouTube

  • A blunt first take on the Dr. Althea range.

    Lexi Chang · YouTube

  • A first look at the viral 345 Relief Cream before buying.

    Shelley Nayak · YouTube

  • A first try of the Dr. Althea serum on camera.

    Hannah Ziad · YouTube

Centellian24, Korean-market original

Gel serum, 30 ml, with Niacinamide, Asiaticoside and Madecassic Acid.

Verify your unit when it arrives

Verify your unit when it arrives

Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.

Match the batch code on the box against the code printed on the bottle or tube itself; the two are stamped separately and should agree.

On the unit itself

  • The Korean-market barcode, unaltered from the retail package.
  • The manufacturer’s batch code, exactly as the maker printed it.

정품Genuine article, Korean-market stock

What professionals say

What professionals say

What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.

  • Centella can make your skin appear more hydrated, plumper and healthier.

    Samantha Stein, PA-CDermatology physician assistant, Cleveland Clinic
  • It has also been proven that caffeine stimulates lipolysis, which Lupo et al postulated may contribute to improvements in lower eyelid sagging and puffiness.

    Stacey J. PilkingtonDO, Azeal Dermatology Institute, The Journal of Clinical and Aesthetic Dermatology
1 more professional perspective
  • Niacinamide helps reduce the appearance of pores in a few ways. By strengthening the skin barrier and improving elasticity, pores appear less noticeable and more even.

    Ashlyn YankeAesthetician, Cleveland Clinic

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