EQQUALBERRY Vitamin Illuminating Serum
Vitamin Illuminating Serum is EQQUALBERRY's ampoule serum (30ml), built around Niacinamide and Arbutin. It is used after toner and before moisturizer, as the routine's concentrated treatment step. This is over-labeled in English for US sale rather than reformulated for the US market.
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- Suited to
- Dry skinCompromised barrierDehydrated skinSensitive skin
- Helps with
- Shoppers looking for Niacinamide in a serumRoutines that want Niacinamide and Arbutin in one stepFilling the serum step with a Korean-market formulaAnyone who wants the Niacinamide serum sold on Korean shelves
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- 30-day returns
- Free US shipping on orders of $100 or more
- Dispatched within 2 business days
How it works
The Vitamin Illuminating Serum is a 30ml serum, used after toner and before moisturizer, morning and evening. The active it is built around is Niacinamide, named sixth on its own ingredient list. The same list carries Arbutin, Allantoin and Tranexamic Acid, so the active is not the only thing on it worth naming. How much of the Niacinamide stays on the skin, and for how long, is decided by the serum format rather than by the list alone. This is the Original Korean Formula, the serum EQQUALBERRY sells in Korea, Niacinamide and all.
Key benefits
- Niacinamide, the active this serum is built around
- Arbutin, Allantoin, Tranexamic Acid and Adenosine on the same list, actives
- Tocopherol and Ferulic Acid further down the same list
- Glutathione and 3-O-Ethyl Ascorbic Acid further down the same list
- Niacinamide named sixth on the manufacturer list printed on this page
- The Korean-market release of this serum, confirmed against its Korean barcode
Key actives
Niacinamideactive
Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. On this serum's own ingredient list it is named sixth.
Arbutinactive
Arbutin is the naturally occurring form of the same compound, from bearberry and related plants, used for the look of uneven tone. The alpha isomer is the more stable of the two. It is named eighth on this serum's list, alongside Niacinamide.
Allantoinactive
Allantoin is a comfrey-derived compound used to condition skin and soften the outer layer so it feels smoother. It is one of the standard additions to a formula built for easily irritated skin. It is named twenty-seventh on this serum's list, alongside Niacinamide.
Tranexamic Acidactive
Tranexamic Acid is a synthetic amino acid derivative used for the look of stubborn discolouration and post-blemish marks. It is water soluble, stable and comfortable next to niacinamide, which is how it is usually paired. The panel names it fifty-third on this serum's list, beside Niacinamide.
Adenosineactive
Adenosine is a nucleoside that Korea's own cosmetic authority recognises as a wrinkle-care functional ingredient, which is why it appears on so many Korean lists at a low level. It is used for the look of fine lines and is stable and well tolerated. It is named fifty-fourth on this serum's list, alongside Niacinamide.
Where does this serum go in my routine?
After toner and before moisturizer, morning and evening. Anything thinner than a serum goes on before it, and anything richer goes on after. If you are adding it to a routine you already like, give it a week on its own first, so what you see is the Niacinamide and not three changes at once.
Is this the Korean-market serum or a US version?
The Korean-market one, Niacinamide and all. We match this serum to its Korean barcode before it reaches the shelf, which is the check that tells you which market release you are holding.
What else is on the list besides Niacinamide?
Arbutin, Allantoin and Tranexamic Acid. The order they are printed in on this serum's panel is the order on the box, so you can see where Niacinamide sits relative to them. Further down the same panel: Adenosine, Tocopherol and Ferulic Acid.
- Ships from
- California
Duties are prepaid. Nothing is owed at delivery. Returns are accepted for 30 days, by mail.
Orders ship from our California warehouse, dispatched within 2 business days, and arrive in 3 to 5 days. Shipping is free on orders of $100 or more.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Customs
Duty paid by us before it enters the US - 3California
Ships domestically, no international leg
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Import duties are paid by us before the parcel reaches you, so nothing is owed at the door, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Payment and security
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How to use
- Use the Vitamin Illuminating Serum after toner and before moisturizer, morning and evening.
- Apply a proper amount onto skin and tap to aid absorption.
- Toner first so the surface is damp, then this, then about a minute before your moisturizer goes over the top.
- Twice a day, every day. Do not stack it with a second serum of the same kind; two hydrating serums in one routine do the work of one.
Worth knowing
- Patch test this serum on a small area and wait a day before using it more widely, especially with Niacinamide on the list.
- Introduce this serum on its own for the first week, so anything your skin does is traceable to the Niacinamide rather than to three changes at once.
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Korean-market original
Vitamin Illuminating Serum, 30ml, EQQUALBERRY's ampoule serum with Niacinamide and Arbutin.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Match the batch code on the box against the code printed on the bottle or tube itself; the two are stamped separately and should agree.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.
Arbutin works to inhibit tyrosinase, an enzyme present in melanocytes, the pigment-producing cells in the skin. This results in less pigment, dark spots and skin lightening.
Tiffany Jow Libby, MDBoard-certified dermatologist, mindbodygreen Allantoin can tone down the dryness of the individual cells. It increases the water content of the skin, which means it helps to hydrate and moisturize.
Wilma Bergfeld, MDDermatologist, Cleveland Clinic
1 more professional perspective
Niacinamide helps reduce the appearance of pores in a few ways. By strengthening the skin barrier and improving elasticity, pores appear less noticeable and more even.
Ashlyn YankeAesthetician, Cleveland Clinic
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