ETUDE HOUSE My Lash Serum Eyelash Serum 9g
Biotin is the second ingredient, straight after water, in this 9g lash serum. The list also names five parabens and two colourants, so it is an older-style Korean formula.
No reviews yet- Ships from our California warehouse
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- Suited to
- Dehydrated skinSensitive skinDull, uneven tone
- Helps with
- Shoppers looking for Biotin in a serumRoutines that want Biotin and Aloe Barbadensis Leaf Extract in one stepFilling the serum step with a Korean-market formula
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- 30-day returns
- Free US shipping on orders of $100 or more
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How it works
The HOUSE My Lash Serum Eyelash Serum is a 9g serum, used after toner and before moisturizer, morning and evening. The vitamin it is built around is Biotin, named second on its own ingredient list. The same list carries Aloe Barbadensis Leaf Extract, Panax Ginseng Root Extract and Swertia Japonica Extract, so the vitamin is not the only thing on it worth naming. How much of the Biotin stays on the skin, and for how long, is decided by the serum format rather than by the list alone. ETUDE sells this Biotin serum in Korea, and this is that version.
Key benefits
- Biotin, the vitamin this serum is built around
- Aloe Barbadensis Leaf Extract, Panax Ginseng Root Extract and Swertia Japonica Extract on the same list, plant extracts
- PEG-32 on the same list, a humectant
- Sodium Hyaluronate further down the same list
- Biotin named second on the manufacturer list printed on this page
Key actives
Biotinvitamin
Biotin is vitamin B7. In skincare it is a conditioning vitamin, most often in hair and scalp formulas. On this serum's own ingredient list it is named second.
Aloe Barbadensis Leaf Extractplant extract
Aloe Leaf Extract is mostly water with polysaccharides, amino acids and mild plant acids. It hydrates and leaves a light, cooling film, which is why it is the default after-sun ingredient. The panel names it sixth on this serum's list, beside Biotin.
Panax Ginseng Root Extractplant extract
Ginseng Root Extract is the signature ingredient of Korean traditional skincare, carrying ginsenosides. It is used for the look of tired, dull skin, and brands often ferment it to break the ginsenosides into smaller forms. The panel names it seventh on this serum's list, beside Biotin.
Swertia Japonica Extractplant extract
Japanese swertia extract, a bitter herb used in Korean and Japanese scalp formulas. It is a conditioning plant extract. The panel names it sixteenth on this serum's list, beside Biotin.
PEG-32humectant
PEG-32 is a longer polyethylene glycol. It is a humectant that also adds a little body to a watery formula. It is named twelfth on this serum's list, alongside Biotin.
Where does this serum go in my routine?
After toner and before moisturizer, morning and evening. Anything thinner than a serum goes on before it, and anything richer goes on after. If you are adding it to a routine you already like, give it a week on its own first, so what you see is the Biotin and not three changes at once.
What else is on the list besides Biotin?
Aloe Barbadensis Leaf Extract, Panax Ginseng Root Extract and Swertia Japonica Extract. The order they are printed in on this serum's panel is the order on the box, so you can see where Biotin sits relative to them. Further down the same panel: PEG-32 and Sodium Hyaluronate.
- Ships from
- California
Duties are prepaid. Nothing is owed at delivery. Returns are accepted for 30 days, by mail.
Orders ship from our California warehouse, dispatched within 2 business days, and arrive in 3 to 5 days. Shipping is free on orders of $100 or more.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Customs
Duty paid by us before it enters the US - 3California
Ships domestically, no international leg
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Import duties are paid by us before the parcel reaches you, so nothing is owed at the door, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Payment and security
We accept
How to use
- Use the HOUSE My Lash Serum Eyelash Serum at the end of the evening routine, on clean dry lashes.
- One pass of the applicator along the upper lash line, the way a liquid liner goes on. One coat is the dose, and a second pass over the same lashes does not add to it.
- Everything else in the routine goes on first. The lashes need to be clean and completely dry when it goes on, because eye cream, oil or leftover mascara gives it a film to sit on instead of the lash line.
- Once a day, in the evening. Do not run it along the waterline or let it into the eye itself; the base of the lashes is the closest it belongs.
Worth knowing
- Patch test this serum on a small area and wait a day before using it more widely, especially with Biotin on the list.
- Introduce this serum on its own for the first week, so anything your skin does is traceable to the Biotin rather than to three changes at once.
Reviews
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Write Reviews (opens in a new tab)Korean-market original
The Original Korean Formula serum from ETUDE, 9g formulated with Biotin and Aloe Barbadensis Leaf Extract, held in the United States and shipped domestically.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Match the batch code on the box against the code printed on the bottle or tube itself; the two are stamped separately and should agree.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.
We find biotin to be very helpful for hair disorders. It also makes nails thicker, and oral biotin is exceedingly safe.
Wilma Bergfeld, MDDermatologist, Cleveland Clinic Aloe can soothe irritated skin and make you feel more comfortable. But it won't undo the effects of UV damage.
Lindsey Moore, MDDermatologist, Cleveland Clinic
1 more professional perspective
Rich in antioxidants, topical ginseng can help to reduce the appearance of various signs of premature aging and repair and protect the skin.
Yunyoung Claire Chang, MDDermatologist, Yahoo Lifestyle
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