HOUSE My Lash Serum Eyelash Serum 9g

Not on the ingredient list below: fragrance or parfum, essential oils, silicones, sulfate surfactants, mineral oil or petrolatum and added color.

Full INCI (24): Water / Aqua, Biotin, Butylene Glycol, Alcohol, Glycerin, Aloe Barbadensis Leaf Extract, Panax Ginseng Root Extract, Phenoxyethanol, Carbomer, Tromethamine, Symphytum Officinale Leaf Extract, Peg-32, Peg-6, Disodium Edta, Benzophenone-5, Swertia Japonica Extract, Sodium Hyaluronate, Methylparaben, Propylparaben, Yellow 5 (Ci 19140), Ethylparaben, Red 33 (Ci 17200), Isobutylparaben, Butylparaben

Ingredient list read from skincupid.co.uk on 30 August 2026.

14 of 24 explained

Water / Aqua solvent

Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.

Biotin vitamin

Biotin is vitamin B7. In skincare it is a conditioning vitamin, most often in hair and scalp formulas.

Butylene Glycol humectant

Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.

Alcohol solvent

Alcohol here means ethanol. It dissolves ingredients water cannot, evaporates fast so a formula sets quickly and does not feel heavy, and thins texture. In quantity it can leave dry or reactive skin feeling tight, which is why many Korean formulas avoid it and some deliberately use it for a fast, weightless finish.

Glycerin humectant

Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.

Aloe Barbadensis Leaf Extract plant extract

Aloe Leaf Extract is mostly water with polysaccharides, amino acids and mild plant acids. It hydrates and leaves a light, cooling film, which is why it is the default after-sun ingredient.

Panax Ginseng Root Extract plant extract

Ginseng Root Extract is the signature ingredient of Korean traditional skincare, carrying ginsenosides. It is used for the look of tired, dull skin, and brands often ferment it to break the ginsenosides into smaller forms.

Phenoxyethanol preservative

Phenoxyethanol is the most widely used cosmetic preservative outside the paraben family. It keeps a water-containing formula from growing bacteria and mould, and is capped at one percent in most markets, so it always sits low on a list.

Carbomer thickener

Carbomer is a synthetic polymer that only gels once a base neutralises it, which is why arginine or tromethamine sits nearby on the list. It gives the clear, non-stringy gel texture a xanthan formula cannot reach.

Tromethamine pH adjuster

Tromethamine neutralises acidic thickeners such as carbomer so they gel, and holds a formula near skin-friendly pH. It is used at a fraction of a percent.

Peg-32 humectant

PEG-32 is a longer polyethylene glycol. It is a humectant that also adds a little body to a watery formula.

Disodium Edta chelator

EDTA is a chelator: it locks up trace metal ions from water and packaging that would otherwise turn a formula cloudy, off-colour or rancid. It does nothing to skin and appears at a fraction of a percent.

Market

Korean market, the version sold in Korea

Made in

Republic of Korea

Volume

9 g

Category

Serum & Ampoule

Ships from

California or Korea

Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.

We split shipments free, so one out-of-stock item never holds up the rest of your order.

We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.

Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.

Every order ships from California or direct from Korea, and returns run for 30 days.

Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.