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Free US shipping on orders of $100 or more. 100% authentic Korean-market formulas. Ships from our California warehouse, at your door in 3-5 days. Intact Korean batch codes on every unit.

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KOREAN PHARMACY

ETUDE My Lash Serum 18g

My Lash Serum is an ETUDE Korean-market lash serum, a nightly lash-line step, applied along the base of the lashes like an eyeliner.

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$22.50
  • Ships from our California warehouse
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Suited to
All skin types along the lash line
Helps with
Lashes that look sparse or brittleA conditioned feel along the lash line

In stock. Ships from our California warehouse, dispatched within 2 business days

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  • 30-day returns
  • Free US shipping on orders of $100 or more
  • Dispatched within 2 business days

How it works

As a leave-in lash serum, this product is applied along the base of the lashes rather than through the eye makeup that is cleansed off at the end of the day. Its thin brush tip places the formula right at the lash root, similar to how a liquid eyeliner is drawn on. Left on overnight rather than rinsed off, the conditioning ingredients sit against the lash line for hours rather than minutes. Used once nightly on a clean face, it becomes a small, repeated step rather than an occasional treatment. Most people notice a softer, more conditioned feel to the lashes over consistent nightly use.

Key benefits

  • ETUDE Korean-market lash serum, 18 g
  • A nightly lash-line step, applied along the base of the lashes like an eyeliner
  • Ships with its Korean barcode and batch code intact, not swapped for an export label

Key actives

Panthenol (Pro-Vitamin B5)hydration + calming

Panthenol is pro-vitamin B5, a humectant and calming ingredient that Korean formulas add to toners and ampoules for a softer, less tight feel right after cleansing.

Zingiber Officinale (Ginger) Root Extractconditioning

Ginger root extract sits among the functional ingredients on this list, a warming, conditioning botanical Korean lash and scalp formulas favor for the sensation it leaves along the lash line.

Tocopherol (Vitamin E)antioxidant

Tocopherol is vitamin E, an antioxidant Korean formulas add alongside other actives to round out the antioxidant side of the formula.

Biotinconditioning

Biotin is a B-vitamin ingredient this lash serum names on its own ingredient list, included for a conditioned feel along the lash line.

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ETUDE My Lash Serum 18g

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How to use

  1. Use the My Lash Serum at the end of the evening routine, on clean dry lashes.
  2. One pass of the applicator along the upper lash line, the way a liquid liner goes on. One coat is the dose, and a second pass over the same lashes does not add to it.
  3. Everything else in the routine goes on first. The lashes need to be clean and completely dry when it goes on, because eye cream, oil or leftover mascara gives it a film to sit on instead of the lash line.
  4. Once a day, in the evening. Do not run it along the waterline or let it into the eye itself; the base of the lashes is the closest it belongs.

Worth knowing

  • Keep the applicator away from the direct eye to avoid irritation.
  • Discontinue if any stinging, redness, or irritation develops around the eyes.

Reviews

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We’re on gram!

Creators trying on authentic Korean skincare routines and products from us.

  • Rating a shelf of Dr. Althea products one by one.

    Jasmine Loo · YouTube

  • Two hydrating serums side by side, IUNIK and Dr. Althea.

    Kristin · YouTube

  • A walk through the Dr. Althea serum lineup and who each one suits.

    auraofmahmuda · YouTube

  • A blunt first take on the Dr. Althea range.

    Lexi Chang · YouTube

  • A first look at the viral 345 Relief Cream before buying.

    Shelley Nayak · YouTube

  • A first try of the Dr. Althea serum on camera.

    Hannah Ziad · YouTube

Korean-market original

ETUDE lash serum, 18 g.

Verify your unit when it arrives

Verify your unit when it arrives

Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.

Match the batch code on the box against the code printed on the bottle or tube itself; the two are stamped separately and should agree.

On the unit itself

  • The Korean-market barcode, unaltered from the retail package.
  • The manufacturer’s batch code, exactly as the maker printed it.

정품Genuine article, Korean-market stock

What professionals say

What professionals say

What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.

  • Pantothenol is a common ingredient in skin care and hair products I recommend, particularly for people who are prone to dryness.

    Taylor Bullock, MDDermatology resident, Cleveland Clinic
  • People with dry, flaky skin are more likely to see a benefit from using vitamin E because it enhances moisturization.

    Amy Kassouf, MDDermatologist, Cleveland Clinic
1 more professional perspective
  • We find biotin to be very helpful for hair disorders. It also makes nails thicker, and oral biotin is exceedingly safe.

    Wilma Bergfeld, MDDermatologist, Cleveland Clinic

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