My Lash Serum 18g
My Lash Serum is an ETUDE Korean-market lash serum, a nightly lash-line step, applied along the base of the lashes like an eyeliner.
No reviews yet18 g
$12.50 per 10 g
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- All skin types along the lash line
- Helps with
- Lashes that look sparse or brittleA conditioned feel along the lash line
In stock. Arrives in 3 to 7 business days
We accept
You’re $100.00 away from free US shipping.
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
How it works
As a leave-in lash serum, this product is applied along the base of the lashes rather than through the eye makeup that is cleansed off at the end of the day. Its thin brush tip places the formula right at the lash root, similar to how a liquid eyeliner is drawn on. Left on overnight rather than rinsed off, the conditioning ingredients sit against the lash line for hours rather than minutes. Used once nightly on a clean face, it becomes a small, repeated step rather than an occasional treatment. Most people notice a softer, more conditioned feel to the lashes over consistent nightly use.
Key benefits
- ETUDE Korean-market lash serum, 18 g
- A nightly lash-line step, applied along the base of the lashes like an eyeliner
- Ships with its Korean barcode and batch code intact, not swapped for an export label
How to use
- Use the My Lash Serum at the end of the evening routine, on clean dry lashes.
- One pass of the applicator along the upper lash line, the way a liquid liner goes on. One coat is the dose, and a second pass over the same lashes does not add to it.
- Everything else in the routine goes on first. The lashes need to be clean and completely dry when it goes on, because eye cream, oil or leftover mascara gives it a film to sit on instead of the lash line.
- Once a day, in the evening. Do not run it along the waterline or let it into the eye itself; the base of the lashes is the closest it belongs.
When do I use My Lash Serum?
My Lash Serum is a nightly lash-line step, applied along the base of the lashes like an eyeliner. Work it into your routine at that point rather than swapping it in for a different step, since the timing is part of how a Korean routine sequences a lash serum.
How much My Lash Serum should I use?
A little goes further than it looks: most people use a coin-sized amount or a few pumps for the face, then adjust up or down once they see how their skin responds over the first week.
Is this the same formula sold in Korea?
Yes. This is the Korean-market ETUDE release, imported with its original Korean-language packaging, barcode, and batch code intact, rather than a version reformulated or repackaged for US retail. We check that batch code against the one on the box before it ships, instead of relying on the listing alone.
Can I use My Lash Serum if I have sensitive skin?
Patch test on the inner arm before the first full-face application, as with any new formula, and watch for redness or stinging over the following day before working it into daily use.
How long does one 18 g of My Lash Serum last?
That depends on how much you apply each time and how often, but a typical full-size bottle used once or twice a day generally lasts one to two months for most people.
Not on the ingredient list below: fragrance or parfum, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (12): WATER / AQUA / EAU, BUTYLENE GLYCOL, GLYCERIN, 1,2-HEXANEDIOL, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, ALCOHOL, PANTHENOL, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT, BIOTIN, TOCOPHEROL
Ingredient list read from jolse.com on 10 September 2026.
12 of 12 explained
- WATER / AQUA / EAU solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- BUTYLENE GLYCOL humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- GLYCERIN humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- 1,2-HEXANEDIOL humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER thickener
- This is a synthetic thickener that gels quickly and holds an emulsion stable across a wide pH range. It gives a light, non-tacky body.
- CAPRYLYL GLYCOL preservative booster
- Caprylyl Glycol is a glycol that conditions skin and, more importantly, strengthens a preservative system so less of the traditional preservative is needed. It appears in most modern formulas built without parabens.
- ETHYLHEXYLGLYCERIN preservative booster
- Ethylhexylglycerin softens skin and boosts a preservative system, which is why it is nearly always sitting beside phenoxyethanol or 1,2-hexanediol. It also cuts down the odour bacteria produce, so it turns up in deodorising products.
- ALCOHOL solvent
- Alcohol here means ethanol. It dissolves ingredients water cannot, evaporates fast so a formula sets quickly and does not feel heavy, and thins texture. In quantity it can leave dry or reactive skin feeling tight, which is why many Korean formulas avoid it and some deliberately use it for a fast, weightless finish.
- PANTHENOL humectant
- Panthenol is pro-vitamin B5: skin converts it to pantothenic acid. It is a humectant that holds water and leaves skin feeling soft and less tight, and it is one of the ingredients formulators reach for when a formula also contains something harsh.
- ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT plant extract
- Ginger root extract. It carries gingerols, gives a warming sensory character, and is used as an antioxidant-rich herbal extract.
- BIOTIN vitamin
- Biotin is vitamin B7. In skincare it is a conditioning vitamin, most often in hair and scalp formulas.
- TOCOPHEROL antioxidant
- Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer.
- Market
- Korean market, the version sold in Korea
- EAN (barcode)
- 8809820699546
- Made in
- Republic of Korea
- Volume
- 18 g
- Category
- Serum & Ampoule
- Actives
- Panthenol
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name. The barcode in the specification above is the Korean-market one and it is printed on the box you receive.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Inside the formula
Inside the formula
Worth knowing
- Keep the applicator away from the direct eye to avoid irritation.
- Discontinue if any stinging, redness, or irritation develops around the eyes.
Complete the routine
- This itemETUDE My Lash Serum 18g$22.50

- Prep after cleansing, before the treatment stepETUDE HOUSE Wonder Pore Freshner 500ml$32.50

- Seal the routine in as the last stepETUDE Soonjung 2x Barrier Intensive Cream 60ml$22.50

Total for 3 items$77.50
Reviews
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ETUDE My Lash Serum 18g
How it felt, how your skin took it, what you layer it with. Straight answers help the next person choose.
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ETUDE, Korean-market original
ETUDE lash serum, 18 g.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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