Centella Hydrating Serum 50ml
NIDA Centella Hydrating Serum 50ml carries seven separate centella asiatica forms on its own ingredient panel, including Centella Asiatica Extract, Centella Asiatica Leaf Extract, Centella Asiatica Root Extract, Asiaticoside.
No reviews yet50 ml
$70.00 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- NormalCombinationDryOily
- Helps with
- A targeted treatment stepLayering under a daily moisturizer
In stock. Arrives in 3 to 7 business days
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How it works
The panel on this serum names seven forms of centella asiatica rather than one: Centella Asiatica Extract, Centella Asiatica Leaf Extract, Centella Asiatica Root Extract, Asiaticoside, Madecassoside, Madecassic Acid, Asiatic Acid. Centella Asiatica is the plant behind the whole cica category, sold as gotu kola or Madagascar centella. Its extract is the anchor of Korean formulas built for easily reddened skin, and its work is done by four triterpenes: asiaticoside, madecassoside, asiatic acid and madecassic acid. On this panel it sits alongside Niacinamide, Adenosine and Tocopherol. Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
Key benefits
- Seven forms of centella asiatica on one panel, not a single token inclusion
- Niacinamide on the same panel, the formula's active
- Adenosine on the same panel, the formula's active
- 50 ml to a unit
- Korean-market formula, with its Korean barcode and batch code intact on the box
Key actives
4Niacinamide
Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
12Adenosine
Adenosine is a nucleoside that Korea's own cosmetic authority recognises as a wrinkle-care functional ingredient, which is why it appears on so many Korean lists at a low level. It is used for the look of fine lines and is stable and well tolerated.
15Tocopherol
Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer.
21Centella Asiatica Extract
Centella Asiatica is the plant behind the whole cica category, sold as gotu kola or Madagascar centella. Its extract is the anchor of Korean formulas built for easily reddened skin, and its work is done by four triterpenes: asiaticoside, madecassoside, asiatic acid and madecassic acid.
28Asiaticoside
Asiaticoside is one of the four active triterpenes isolated from centella and the most studied of them. Korean formulas name it separately when they want to show which fraction of the plant they standardised.
How do I use this serum?
Apply a few drops to clean skin after toner or essence and before moisturizer, morning and/or night, pressing it in rather than rubbing.
Can I use this with other serums?
Yes, layering thinnest to thickest texture is the usual rule; introduce one new serum at a time so you can tell what your skin is responding to.
Not on the ingredient list below: fragrance or parfum, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (43): WATER, DIPROPYLENE GLYCOL, GLYCERIN, NIACINAMIDE, 1,2-HEXANEDIOL, CARBOMER, TROMETHAMINE, BETAINE, PANTHENOL, HYDROXYACETOPHENONE, ETHYLHEXYLGLYCERIN, ADENOSINE, DISODIUM EDTA, SODIUM HYALURONATE, TOCOPHEROL, ALLANTOIN, HAMAMELIS VIRGINIANA (WITCH HAZEL) WATER, BUTYLENE GLYCOL, ALCOHOL, PEG-40HYDROGENATED CASTOR OIL, CENTELLA ASIATICA EXTRACT, CENTELLA ASIATICA LEAF EXTRACT, SACCHAROMYCES FERMENT, CENTELLA ASIATICA ROOT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, PPG-26-BUTETH-26, CAPRYLYL GLYCOL, ASIATICOSIDE, MADECASSOSIDE, TRIPEPTIDE-29, COPPER TRIPEPTIDE-1, TRIPEPTIDE-1, ACETYL HEXAPEPTIDE-8, PALMITOYL TETRAPEPTIDE-7, PALMITOYL PENTAPEPTIDE-4, PALMITOYL TRIPEPTIDE-1, HEXAPEPTIDE-12, NICOTINOYL TRIPEPTIDE-35, HEXAPEPTIDE-9, NONAPEPTIDE-7, PALMITOYL TRIPEPTIDE-29, MADECASSIC ACID, ASIATIC ACID
Ingredient list read from nida.co on 12 September 2026.
40 of 43 explained
- WATER solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- DIPROPYLENE GLYCOL humectant
- Dipropylene Glycol is a glycol used as a solvent and a light humectant. Its main job is keeping the rest of the formula dissolved and the texture fluid rather than adding hydration of its own.
- GLYCERIN humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- NIACINAMIDE active
- Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
- 1,2-HEXANEDIOL humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- CARBOMER thickener
- Carbomer is a synthetic polymer that only gels once a base neutralises it, which is why arginine or tromethamine sits nearby on the list. It gives the clear, non-stringy gel texture a xanthan formula cannot reach.
- TROMETHAMINE pH adjuster
- Tromethamine neutralises acidic thickeners such as carbomer so they gel, and holds a formula near skin-friendly pH. It is used at a fraction of a percent.
- BETAINE humectant
- Betaine is a sugar-beet-derived humectant that cells use to hold water. In a formula it hydrates and takes the edge off cleansers and acids, which is why it often appears alongside them.
- PANTHENOL humectant
- Panthenol is pro-vitamin B5: skin converts it to pantothenic acid. It is a humectant that holds water and leaves skin feeling soft and less tight, and it is one of the ingredients formulators reach for when a formula also contains something harsh.
- HYDROXYACETOPHENONE preservative booster
- Hydroxyacetophenone is an antioxidant that also strengthens a preservative system, so a formula needs less traditional preservative. Korean formulas pair it with 1,2-hexanediol constantly.
- ETHYLHEXYLGLYCERIN preservative booster
- Ethylhexylglycerin softens skin and boosts a preservative system, which is why it is nearly always sitting beside phenoxyethanol or 1,2-hexanediol. It also cuts down the odour bacteria produce, so it turns up in deodorising products.
- ADENOSINE active
- Adenosine is a nucleoside that Korea's own cosmetic authority recognises as a wrinkle-care functional ingredient, which is why it appears on so many Korean lists at a low level. It is used for the look of fine lines and is stable and well tolerated.
28 more explained
- DISODIUM EDTA chelator
- EDTA is a chelator: it locks up trace metal ions from water and packaging that would otherwise turn a formula cloudy, off-colour or rancid. It does nothing to skin and appears at a fraction of a percent.
- SODIUM HYALURONATE humectant
- Sodium Hyaluronate is the salt of hyaluronic acid, and it is what most products labelled hyaluronic actually contain. The salt dissolves more readily and the molecule is smaller, so it sits in the outer layer of skin rather than only on top of it.
- TOCOPHEROL antioxidant
- Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer.
- ALLANTOIN active
- Allantoin is a comfrey-derived compound used to condition skin and soften the outer layer so it feels smoother. It is one of the standard additions to a formula built for easily irritated skin.
- HAMAMELIS VIRGINIANA (WITCH HAZEL) WATER plant extract
- Witch hazel distillate, used in place of part of the plain water in a formula. It is much more dilute than the extract, and commercial witch hazel water often carries alcohol.
- BUTYLENE GLYCOL humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- ALCOHOL solvent
- Alcohol here means ethanol. It dissolves ingredients water cannot, evaporates fast so a formula sets quickly and does not feel heavy, and thins texture. In quantity it can leave dry or reactive skin feeling tight, which is why many Korean formulas avoid it and some deliberately use it for a fast, weightless finish.
- CENTELLA ASIATICA EXTRACT plant extract
- Centella Asiatica is the plant behind the whole cica category, sold as gotu kola or Madagascar centella. Its extract is the anchor of Korean formulas built for easily reddened skin, and its work is done by four triterpenes: asiaticoside, madecassoside, asiatic acid and madecassic acid.
- SACCHAROMYCES FERMENT ferment
- Saccharomyces Ferment is a brewer's yeast ferment. It supplies amino acids, sugars and B vitamins and is used as a conditioning, hydrating ferment.
- CAMELLIA SINENSIS LEAF EXTRACT plant extract
- Camellia Sinensis is the tea plant. Green tea leaf extract carries catechins, among the most studied plant antioxidants, and is used for the look of redness and oily shine.
- PPG-26-BUTETH-26 emulsifier
- PPG-26-Buteth-26 is a solubiliser, almost always paired with PEG-40 hydrogenated castor oil, that keeps oils and fragrance in solution in a clear formula.
- CAPRYLYL GLYCOL preservative booster
- Caprylyl Glycol is a glycol that conditions skin and, more importantly, strengthens a preservative system so less of the traditional preservative is needed. It appears in most modern formulas built without parabens.
- ASIATICOSIDE active
- Asiaticoside is one of the four active triterpenes isolated from centella and the most studied of them. Korean formulas name it separately when they want to show which fraction of the plant they standardised.
- MADECASSOSIDE active
- Madecassoside is the centella triterpene most associated with the look of redness, and the one brands lead with in cica products. It is water soluble and stable, so it appears in essences as readily as in creams.
- TRIPEPTIDE-29 peptide
- Tripeptide-29 is a three-amino-acid peptide whose sequence repeats a fragment of the collagen molecule itself. It is used in blends aimed at the look of firmness.
- COPPER TRIPEPTIDE-1 peptide
- Copper Tripeptide-1 is three amino acids bound to a copper ion, and the classic firming peptide in cosmetic chemistry. It is blue in solution, which is often why a serum carrying it is tinted, and it is used for the look of firmness and fine lines.
- TRIPEPTIDE-1 peptide
- Tripeptide-1 is the copper-free version of the classic three-amino-acid peptide. It is used for the look of firmness in formulas that avoid copper's blue tint.
- ACETYL HEXAPEPTIDE-8 peptide
- Acetyl Hexapeptide-8 is a six-amino-acid peptide used for the look of expression lines, particularly around the eyes. It is the peptide sold under the name Argireline and is water soluble and stable.
- PALMITOYL TETRAPEPTIDE-7 peptide
- Palmitoyl Tetrapeptide-7 is a four-amino-acid peptide with a fatty tail, used for the look of fine lines. With palmitoyl tripeptide-1 it forms the pairing sold as Matrixyl 3000.
- PALMITOYL PENTAPEPTIDE-4 peptide
- Palmitoyl Pentapeptide-4 is the five-amino-acid peptide originally sold as Matrixyl. It is used for the look of fine lines and is one of the longest-standing cosmetic peptides.
- PALMITOYL TRIPEPTIDE-1 peptide
- Palmitoyl Tripeptide-1 is a short peptide with a fatty tail added so it can travel through the oily outer layer of skin. It is used for the look of firmness and is almost always paired with palmitoyl tetrapeptide-7.
- HEXAPEPTIDE-12 peptide
- Hexapeptide-12 is a six-amino-acid peptide used for the look of fine lines. It is water soluble and is usually paired with longer peptides in a blend.
- NICOTINOYL TRIPEPTIDE-35 peptide
- Nicotinoyl Tripeptide-35 is a three-amino-acid peptide carrying a nicotinoyl group, the same chemical family as niacinamide. It is used in blends rather than alone.
- HEXAPEPTIDE-9 peptide
- Hexapeptide-9 is a six-amino-acid peptide used for the look of firmness and elasticity. It is water soluble and appears in peptide blends rather than alone.
- NONAPEPTIDE-7 peptide
- Nonapeptide-7 is a nine-amino-acid peptide. Nonapeptides are among the longer synthetic cosmetic peptides and appear in blends rather than alone.
- PALMITOYL TRIPEPTIDE-29 peptide
- Palmitoyl Tripeptide-29 is the collagen-fragment tripeptide with a fatty tail attached. The tail is what lets a water-loving peptide cross an oily surface.
- MADECASSIC ACID active
- Madecassic Acid is the fourth centella triterpene. A list that names all four is telling you the extract was standardised rather than simply pressed, which is the difference between a cica claim and a cica formula.
- ASIATIC ACID active
- Asiatic Acid is the third of centella's four triterpenes and the aglycone form, meaning it has no attached sugar. It is oil soluble, so it turns up in cica creams and balms more than in watery layers.
- Market
- Korean market, the version sold in Korea
- Made in
- Republic of Korea
- Volume
- 50 ml
- Category
- Serum & Ampoule
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Inside the formula
Inside the formula
- 4Niacinamide
- 12Adenosine
- 15Tocopherol
- 21Centella Asiatica
- 28Asiaticoside
Where each key active sits on the declared ingredient list, by entry number. Position is proportion: the further forward, the larger its share.
How to use
- Apply a few drops to clean skin after toner or essence and before moisturizer, morning and/or night, pressing it in rather than rubbing.
Worth knowing
- Introduce a new serum on its own for a week before adding other treatment steps.
Complete the routine
- This itemNIDA Centella Hydrating Serum 50ml$35.00

- From the same Korean-market lineNIDA Ultimate Hair-Bonding & Scalp-Revitalizing Shampoo 250ml$42.50

- The treatment step of this routineNIDA Peptide Propolis Renewal Serum 50ml$35.00

Total for 3 items$112.50
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NIDA Centella Hydrating Serum 50ml
How it felt, how your skin took it, what you layer it with. Straight answers help the next person choose.
NIDA, Korean-market original
Centella Hydrating Serum: the Korean-market 50ml serum from NIDA.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.
Centella can make your skin appear more hydrated, plumper and healthier.
Samantha Stein, PA-CDermatology physician assistant, Cleveland Clinic People with dry, flaky skin are more likely to see a benefit from using vitamin E because it enhances moisturization.
Amy Kassouf, MDDermatologist, Cleveland Clinic
1 more professional perspective
Niacinamide helps reduce the appearance of pores in a few ways. By strengthening the skin barrier and improving elasticity, pores appear less noticeable and more even.
Ashlyn YankeAesthetician, Cleveland Clinic
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