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KOREAN PHARMACY

isoi

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10
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$22.50 to $112.50
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Listed on 41 of these 56 products.

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Listed on 43 of these 56 products.

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Bulgarian rose, and a spot treatment sold by the millilitre

isoi built itself on Bulgarian rose oil and on the Blemish Care Spot, a 25ml bottle that Korean shoppers buy repeatedly and that anchors a range covering tonic essence, serum, eye concentrate and cream. The Acni Dr. line is the newer, more clinical side for active congestion.

The third range is ATO, for skin that itches rather than breaks out, and it includes a 130ml calming cream and a body wash. Licorice root, centella asiatica, panthenol and allantoin lead the actives across all three, which is a soothing-first profile rather than an exfoliating one.

Spot treatment or the full Bulgarian Rose ladder?

Start with the spot, because it is the product the brand is judged on and a 25ml bottle tells you whether the range suits you for a fraction of what the ladder costs. If it does, the Blemish Care Tonic Essence and Up Serum are the next two rungs, in that order. Acni Dr. is a different answer for a different problem, aimed at skin that is actively congested rather than marked, and the two ranges do not need to be layered. ATO is for body and for itch, and belongs in neither routine.

Is rose oil a real formulation choice or a scent?

Both, and you should know which you are buying. Rose oil carries its own fragrance and this range smells strongly of it, which is a reason some people love it and others cannot use it at all. As an ingredient it sits high in these lists rather than at the trace end, which is what makes the price defensible and what the ingredient panel on each page lets you verify. If fragrance is what reacts on your skin, this is not the brand to start with.