Anua Heartleaf 70 Soothing Collagen Mask
Anua's Heartleaf 70 Soothing Collagen Mask is a formula (4ea), built around Houttuynia Cordata Flower/Leaf/Stem Water for a Korean-market formula, positioned as the its place in a routine.
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- Suited to
- Normal skinDry or dehydrated skinCombination skinSensitized or easily reactive skin
- Helps with
- Everyday hydrationA layered Korean routineDullness or uneven texture
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- 30-day returns
- Free US shipping on orders of $100 or more
- Dispatched within 2 business days
How it works
This product's own ingredient list opens with the base that carries Houttuynia Cordata Flower/Leaf/Stem Water, which sits at the very top on the list. Allantoin follows in the front half, one of the formula's named working ingredients. Dipotassium Glycyrrhizate follows in the front half, one of the formula's named working ingredients. Aloe Barbadensis Leaf Extract follows mid-list, one of the formula's named working ingredients. The texture is built for that placement, layering under or over the rest of a Korean routine without disrupting it. Together these actives are why the formula suits its role as the its place in a routine, applied AM and/or PM.
Key benefits
- Formulated around Houttuynia Cordata Flower/Leaf/Stem Water, named on this product's own ingredient list
- Formulated around Allantoin, named on this product's own ingredient list
- Formulated around Dipotassium Glycyrrhizate, named on this product's own ingredient list
- Formulated around Aloe Barbadensis Leaf Extract, named on this product's own ingredient list
- The Korean-market formula Anua sells at retail in Korea, not a US-shelf reformulation
- 36 ingredients declared on this product's own INCI list, all traceable back to it
Key actives
Houttuynia Cordata Flower/Leaf/Stem Water
Houttuynia Cordata Flower/Leaf/Stem Water, the botanical behind the heartleaf name, sits at the very top on this list and is the calming extract Anua built its Heartleaf line around for reactive, easily flushed skin.
Allantoin
Allantoin sits in the front half on the list, a mild conditioning and soothing ingredient that Korean formulas lean on to keep a texture comfortable on skin that reacts easily.
Dipotassium Glycyrrhizate
Dipotassium Glycyrrhizate, licorice root, sits in the front half on the list, a botanical Korean formulators pair with brightening actives for its own tone-evening reputation in hanbang skincare.
Aloe Barbadensis Leaf Extract
Aloe Barbadensis Leaf Extract sits mid-list on the list, a humectant gel base Korean formulas use for a cooling, lightweight hydration layer before the formula's actives are layered on top.
Adenosine
Adenosine sits mid-list on the list, the ingredient Korean cosmetic regulation itself recognizes as a wrinkle-care functional active, included here to support the look of fine lines.
What does Heartleaf 70 Soothing Collagen Mask actually contain?
Houttuynia Cordata Flower/Leaf/Stem Water is the ingredient we lead with because it sits at the very top on this product's own ingredient list, ahead of most of the rest of the formula. The full ingredient panel on this page is drawn directly from that same list, not from a marketing summary.
Where does Allantoin sit on the ingredient list?
Allantoin sits in the front half on the list, which places it among the formula's named working ingredients rather than as a trace addition at the very end. Its position on the list is one of the reasons this formula pairs it with Houttuynia Cordata Flower/Leaf/Stem Water.
How do I fit this product into a routine?
This product is meant to be used AM and/or PM, as the its place in a routine. Apply it in that order relative to the rest of a routine, giving each layer a moment to settle before the next, and give it a few weeks of consistent use before judging the result.
Is this the same formula sold in Korea, or a US version?
This is the authentic Korean-market formula for Heartleaf 70 Soothing Collagen Mask, sold at retail in Korea rather than reformulated for the US shelf. Anua is the Korean brand that built its catalogue around heartleaf, birch and other calming botanicals sourced for the Korean market rather than a US-reformulated line.
What skin type suits this product?
It suits normal skin and dry or dehydrated skin looking for everyday hydration, used as part of a full Korean routine rather than as a standalone fix. As with any new formula, patch test first and introduce it gradually alongside what is already in a routine.
- Ships from
- California
Duties are prepaid. Nothing is owed at delivery. Returns are accepted for 30 days, by mail.
Orders ship from our California warehouse, dispatched within 2 business days, and arrive in 3 to 5 days. Shipping is free on orders of $100 or more.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Customs
Duty paid by us before it enters the US - 3California
Ships domestically, no international leg
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Import duties are paid by us before the parcel reaches you, so nothing is owed at the door, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Payment and security
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How to use
- Use the Heartleaf 70 Soothing Collagen Mask after toner, in place of your serum step, in the evening.
- Apply the mask on skin and leave it on for 3 to 4 hours until it turns transparent. Remove it and gently pat to aid absorption of the remaining essence.
- Take it off at the time printed on the pack, pat in the essence left behind rather than rinsing, then go straight to your moisturizer.
- Two or three evenings a week is a normal rhythm. Do not leave it on past its time; a sheet that has gone dry takes moisture back off the face as it goes.
Worth knowing
- Patch test on the inner arm before applying to the face, as with any new skincare formula.
- Introduce a new active gradually into an existing routine rather than adding several new products at once.
Reviews
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Korean-market original
Built around Houttuynia Cordata Flower/Leaf/Stem Water, named on this product's own ingredient list, sourced as the authentic Korean-market formula.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Match the batch code on the box against the code printed on the bottle or tube itself; the two are stamped separately and should agree.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.
Allantoin can tone down the dryness of the individual cells. It increases the water content of the skin, which means it helps to hydrate and moisturize.
Wilma Bergfeld, MDDermatologist, Cleveland Clinic It contains liquiritin, an active compound that helps to disperse and remove existing melanin in the skin.
Jennifer Chwalek, MDDermatologist, Byrdie
1 more professional perspective
Its potential for skincare is promoted because of its anti-inflammatory (think blemishes, rashes, eczema) and hydrating properties.
Michele Koo, MDPlastic surgeon, PureWow
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