Sungboon Editor
Deep Collagen CICA Teatree Soothing Mask$11.76Heartleaf 70 Soothing Collagen Mask
Anua's Heartleaf 70 Soothing Collagen Mask is a formula (4ea), built around Houttuynia Cordata Flower/Leaf/Stem Water for a Korean-market formula, positioned as the its place in a routine.
No reviews yet4 ea
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- Normal skinDry or dehydrated skinCombination skinSensitized or easily reactive skin
- Helps with
- Everyday hydrationA layered Korean routineDullness or uneven texture
In stock. Arrives in 3 to 7 business days
We accept
You’re $100.00 away from free US shipping.
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
How it works
This product's own ingredient list opens with the base that carries Houttuynia Cordata Flower/Leaf/Stem Water, which sits at the very top on the list. Allantoin follows in the front half, one of the formula's named working ingredients. Dipotassium Glycyrrhizate follows in the front half, one of the formula's named working ingredients. Aloe Barbadensis Leaf Extract follows mid-list, one of the formula's named working ingredients. The texture is built for that placement, layering under or over the rest of a Korean routine without disrupting it. Together these actives are why the formula suits its role as the its place in a routine, applied AM and/or PM.
Key benefits
- Formulated around Houttuynia Cordata Flower/Leaf/Stem Water, named on this product's own ingredient list
- Formulated around Allantoin, named on this product's own ingredient list
- Formulated around Dipotassium Glycyrrhizate, named on this product's own ingredient list
- Formulated around Aloe Barbadensis Leaf Extract, named on this product's own ingredient list
- The Korean-market formula Anua sells at retail in Korea, not a US-shelf reformulation
- 36 ingredients declared on this product's own INCI list, all traceable back to it
Inside the formula
Inside the formula
What does Heartleaf 70 Soothing Collagen Mask actually contain?
Houttuynia Cordata Flower/Leaf/Stem Water is the ingredient we lead with because it sits at the very top on this product's own ingredient list, ahead of most of the rest of the formula. The full ingredient panel on this page is drawn directly from that same list, not from a marketing summary.
Where does Allantoin sit on the ingredient list?
Allantoin sits in the front half on the list, which places it among the formula's named working ingredients rather than as a trace addition at the very end. Its position on the list is one of the reasons this formula pairs it with Houttuynia Cordata Flower/Leaf/Stem Water.
How do I fit this product into a routine?
This product is meant to be used AM and/or PM, as the its place in a routine. Apply it in that order relative to the rest of a routine, giving each layer a moment to settle before the next, and give it a few weeks of consistent use before judging the result.
Is this the same formula sold in Korea, or a US version?
This is the authentic Korean-market formula for Heartleaf 70 Soothing Collagen Mask, sold at retail in Korea rather than reformulated for the US shelf. Anua is the Korean brand that built its catalogue around heartleaf, birch and other calming botanicals sourced for the Korean market rather than a US-reformulated line.
What skin type suits this product?
It suits normal skin and dry or dehydrated skin looking for everyday hydration, used as part of a full Korean routine rather than as a standalone fix. As with any new formula, patch test first and introduce it gradually alongside what is already in a routine.
Not on the ingredient list below: fragrance or parfum, denatured or SD alcohol, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (35): Houttuynia Cordata Flower/Leaf/Stem Water, Water, Butylene Glycol, Glycerin, Hydrogenated Polydecene, 1,2-Hexanediol, Acrylates Copolymer, Ceratonia Siliqua (Carob) Gum, Xanthan Gum, Carrageenan, Hydroxyacetophenone, Sucrose, Allantoin, Potassium Chloride, Cellulose Gum, Sodium Polyacrylate, Dipotassium Glycyrrhizate, Aloe Barbadensis Leaf Extract, Gellan Gum, Caprylyl Glycol, Adenosine, Propanediol, Ethylhexylglycerin, Menthoxypropanediol, Menthyl Lactate, Sodium Phytate, Soluble Collagen, Sodium Hyaluronate, Houttuynia Cordata Extract, Cryptomeria Japonica Leaf Extract, Nelumbo Nucifera Leaf Extract, Saccharomyces Ferment, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Chromium Oxide Greens (Ci 77288)
Ingredient list read from incidecoder.com on 30 August 2026.
35 of 35 explained
- Houttuynia Cordata Flower/Leaf/Stem Water plant extract
- Heartleaf water, taken from the whole plant above ground. Korean formulas use it as a base in place of water, where it is far more dilute than the extract of the same plant.
- Water solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- Glycerin humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- Hydrogenated Polydecene emollient
- Hydrogenated Polydecene is a synthetic hydrocarbon emollient used in place of mineral oil. It is stable, has no scent, and gives a cushioned slip without oxidising.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Acrylates Copolymer film former
- Acrylates Copolymer is a synthetic polymer that forms a film as the water leaves. It holds a formula in place, controls shine and helps a texture stay put.
- Ceratonia Siliqua (Carob) Gum thickener
- Carob Gum is a seed polysaccharide from the carob tree. It thickens a formula and gives a soft, cushioned body.
- Xanthan Gum thickener
- Xanthan Gum is a polysaccharide made by fermenting sugar. It thickens a watery formula into a gel and holds the whole thing in suspension so nothing separates. Too much of it and a serum turns stringy, which is why it appears in fractions of a percent.
- Carrageenan thickener
- Carrageenan is a red-seaweed polysaccharide that thickens and forms a moisture-holding film. It gives a formula a slippery, cushioned body.
- Hydroxyacetophenone preservative booster
- Hydroxyacetophenone is an antioxidant that also strengthens a preservative system, so a formula needs less traditional preservative. Korean formulas pair it with 1,2-hexanediol constantly.
- Sucrose humectant
- Sucrose is table sugar, used here as a humectant. It draws water into the outer layer of skin and, in a scrub, doubles as the physical grain.
23 more explained
- Allantoin active
- Allantoin is a comfrey-derived compound used to condition skin and soften the outer layer so it feels smoother. It is one of the standard additions to a formula built for easily irritated skin.
- Potassium Chloride mineral
- Potassium Chloride is a mineral salt used to bring a formula closer to the salt balance of skin, most often as part of a sea-water or mineral-water blend.
- Cellulose Gum thickener
- Cellulose Gum is plant cellulose modified to dissolve in water. It thickens, holds particles in suspension and gives a smooth, slippery body.
- Sodium Polyacrylate thickener
- Sodium Polyacrylate is a polymer that absorbs many times its weight in water. It thickens a formula and holds water in a gel against the skin.
- Dipotassium Glycyrrhizate active
- Dipotassium Glycyrrhizate is a water-soluble salt derived from licorice root. It is the licorice fraction Korean formulas use for the look of redness, and it is far more stable in water than the whole extract.
- Aloe Barbadensis Leaf Extract plant extract
- Aloe Leaf Extract is mostly water with polysaccharides, amino acids and mild plant acids. It hydrates and leaves a light, cooling film, which is why it is the default after-sun ingredient.
- Gellan Gum thickener
- Gellan Gum is a fermentation-derived polysaccharide that sets a clear, brittle gel at very low levels. It is used to suspend particles without thickening the liquid much.
- Caprylyl Glycol preservative booster
- Caprylyl Glycol is a glycol that conditions skin and, more importantly, strengthens a preservative system so less of the traditional preservative is needed. It appears in most modern formulas built without parabens.
- Adenosine active
- Adenosine is a nucleoside that Korea's own cosmetic authority recognises as a wrinkle-care functional ingredient, which is why it appears on so many Korean lists at a low level. It is used for the look of fine lines and is stable and well tolerated.
- Propanediol humectant
- Propanediol is a plant-derived glycol used in place of propylene glycol. It hydrates, carries actives into solution, and gives a lighter, less sticky slip than glycerin at the same strength.
- Ethylhexylglycerin preservative booster
- Ethylhexylglycerin softens skin and boosts a preservative system, which is why it is nearly always sitting beside phenoxyethanol or 1,2-hexanediol. It also cuts down the odour bacteria produce, so it turns up in deodorising products.
- Menthoxypropanediol humectant
- Menthoxypropanediol is menthol joined to a glycol. It hydrates and gives a long, low cooling feel rather than the sharp hit of menthol itself.
- Menthyl Lactate active
- Menthyl Lactate is a menthol derivative that gives a cooling sensation without menthol's sharpness or scent. It is a sensory ingredient rather than an active.
- Sodium Phytate chelator
- Sodium Phytate is a rice-derived chelator used in place of EDTA. It ties up trace metals so the formula stays stable and its colour and scent hold.
- Soluble Collagen protein
- Soluble Collagen is collagen kept in its intact triple-helix form and dissolved rather than cut up. It sits on the surface as a water-holding film.
- Sodium Hyaluronate humectant
- Sodium Hyaluronate is the salt of hyaluronic acid, and it is what most products labelled hyaluronic actually contain. The salt dissolves more readily and the molecule is smaller, so it sits in the outer layer of skin rather than only on top of it.
- Houttuynia Cordata Extract plant extract
- Houttuynia Cordata is heartleaf, and it is one of the two or three anchor plants of Korean calming skincare. Its extract carries quercitrin and other flavonoids and is used for the look of redness and blemish-prone skin.
- Cryptomeria Japonica Leaf Extract plant extract
- Cryptomeria Japonica is Japanese cedar. Its leaf extract is used as an aromatic antioxidant plant extract.
- Nelumbo Nucifera Leaf Extract plant extract
- Nelumbo Nucifera is the sacred lotus. Its leaf extract carries flavonoids and is used as a conditioning antioxidant extract.
- Saccharomyces Ferment ferment
- Saccharomyces Ferment is a brewer's yeast ferment. It supplies amino acids, sugars and B vitamins and is used as a conditioning, hydrating ferment.
- Hyaluronic Acid humectant
- Hyaluronic Acid is a sugar chain the body already makes, and one gram of it can hold several litres of water. In a formula it is a humectant that pulls water to the surface of skin and holds it in a film, which is what makes skin look plumper while it is there.
- Hydrolyzed Hyaluronic Acid humectant
- Hydrolyzed Hyaluronic Acid is hyaluronic acid cut into much shorter fragments. The smaller the fragment, the further into the outer layer it can settle, which is why serums stack several sizes together instead of using one.
- Chromium Oxide Greens (Ci 77288) colorant
- Chromium Oxide Greens is a dull green mineral pigment. It is inert, sits on the surface, and is used in small amounts to correct the look of redness in a tinted product.
- Market
- Korean market, the version sold in Korea
- EAN (barcode)
- 8809640737244
- Made in
- Republic of Korea
- Volume
- 4 ea
- Category
- Mask
- Actives
- Adenosine, Allantoin, Aloe Vera, Collagen, Heartleaf (Houttuynia Cordata), Hyaluronic Acid, Licorice Root, Sodium Hyaluronate
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name. The barcode in the specification above is the Korean-market one and it is printed on the box you receive.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
How to use
- Use the Heartleaf 70 Soothing Collagen Mask after toner, in place of your serum step, in the evening.
- Apply the mask on skin and leave it on for 3 to 4 hours until it turns transparent. Remove it and gently pat to aid absorption of the remaining essence.
- Take it off at the time printed on the pack, pat in the essence left behind rather than rinsing, then go straight to your moisturizer.
- Two or three evenings a week is a normal rhythm. Do not leave it on past its time; a sheet that has gone dry takes moisture back off the face as it goes.
Worth knowing
- Patch test on the inner arm before applying to the face, as with any new skincare formula.
- Introduce a new active gradually into an existing routine rather than adding several new products at once.
Complete the routine
- This itemAnua Heartleaf 70 Soothing Collagen Mask$18.83

- Cleanse first, so the next step meets bare skinAnua Peach Niacin Spread Cleansing Foam 150ml$30.00

- Prep after cleansing, before the treatment stepAnua PDRN 100 Hyaluronic Acid Booster Toner 250ml$37.50

Total for 3 items$86.33
Reviews
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Anua Heartleaf 70 Soothing Collagen Mask
How it felt, how your skin took it, what you layer it with. Straight answers help the next person choose.
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Anua, Korean-market original
Built around Houttuynia Cordata Flower/Leaf/Stem Water, named on this product's own ingredient list, sourced as the authentic Korean-market formula.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.
Source: Anua packaging, HiddenTag scheme
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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