100% authentic Korean-market formulas

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KOREAN PHARMACY

Anua

Heartleaf 77 B3 Zinc Soothing Cream

Houttuynia cordata water at 77 percent opens this gel cream's own ingredient list, with niacinamide at 1,000 ppm, zinc PCA and ceramide NP further down, for skin that flares easily and still runs oily by afternoon.

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$24.99
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Suited to
Congested skinUneven textureDry skinCompromised barrier
Helps with
Shoppers looking for Exosomes in a creamRoutines that want Exosomes and Niacinamide in one stepFilling the cream step with a Korean-market formula

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How it works

The Heartleaf 77 B3 Zinc Soothing Cream is a cream, used as the last skincare step, morning and evening, over serum. The active it is built around is Exosomes, named thirty-ninth on its own ingredient list. The same list carries Niacinamide, Allantoin and Zinc PCA, so the active is not the only thing on it worth naming. How much of the Exosomes stays on the skin, and for how long, is decided by the cream format rather than by the list alone. Anua sells this Exosomes cream in Korea, and this is that version.

Key benefits

  • Exosomes, the active this cream is built around
  • Niacinamide, Allantoin and Zinc PCA on the same list, actives
  • Gluconolactone on the same list, an exfoliant
  • Capryloyl Salicylic Acid and Tocopherol further down the same list
  • Isoquercitrin and Quercetin further down the same list
  • Exosomes named thirty-ninth on the manufacturer list printed on this page

Key actives

Exosomesactive

Exosomes are the tiny membrane-bound packets cells release to carry molecules between them. In Korean formulas they are a recent conditioning ingredient, usually plant or ferment derived and declared at very low levels. It is the entry this cream is named after, and the list carries it.

Niacinamideactive

Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. The panel names it nineteenth on this cream's list, beside Exosomes.

Allantoinactive

Allantoin is a comfrey-derived compound used to condition skin and soften the outer layer so it feels smoother. It is one of the standard additions to a formula built for easily irritated skin. It is named twentieth on this cream's list, alongside Exosomes.

Zinc PCAactive

Zinc PCA pairs zinc with the humectant PCA. It is used in oily and blemish-prone formulas for the look of shine and visible pores, and it hydrates at the same time. It is named thirty-fourth on this cream's list, alongside Exosomes.

Gluconolactoneexfoliant

Gluconolactone is a PHA, the gentlest exfoliant class. The panel names it fortieth on this cream's list, beside Exosomes.

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Anua Heartleaf 77 B3 Zinc Soothing Cream

Anua Heartleaf 77 B3 Zinc Soothing Cream

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How to use

  1. Use the Heartleaf 77 B3 Zinc Soothing Cream as the last skincare step, morning and evening, over serum.
  2. A pea for the face and another for the neck. Warm it between fingertips first so it spreads in one pass.
  3. It closes the routine at night, and in the morning it is the layer sunscreen goes over.
  4. Twice a day. Do not skip it on an oily day; without a sealing layer the water the steps beneath it brought in leaves again.

Worth knowing

  • Patch test this cream on a small area and wait a day before using it more widely, especially with Exosomes on the list.
  • Citric Acid and Gluconolactone on this list makes this cream an exfoliating step, so do not stack it with another one on the same night.

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Anua, Korean-market original

The Original Korean Formula cream from Anua, formulated with Exosomes and Niacinamide, held in the United States and shipped domestically.

Verify your unit when it arrives

Verify your unit when it arrives

Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.

Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.

Source: Anua packaging, HiddenTag scheme

On the unit itself

  • The Korean-market barcode, unaltered from the retail package.
  • The manufacturer’s batch code, exactly as the maker printed it.

정품Genuine article, Korean-market stock

What professionals say

What professionals say

What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.

  • Allantoin can tone down the dryness of the individual cells. It increases the water content of the skin, which means it helps to hydrate and moisturize.

    Wilma Bergfeld, MDDermatologist, Cleveland Clinic
  • Niacinamide helps reduce the appearance of pores in a few ways. By strengthening the skin barrier and improving elasticity, pores appear less noticeable and more even.

    Ashlyn YankeAesthetician, Cleveland Clinic
1 more professional perspective
  • This means that gluconolactone acts as an exfoliating acid, but also as a moisturizer. It has moisturizing, soothing, and lightening properties, working well on dry skin.

    Paola PeruginiPhD, Journal of Cosmetic Dermatology

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