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Dive In Low Molecular Hyaluronic Acid Soothing Cream$19.99Rice 70 Intensive Moisturizing Milk
Anua Rice 70 Intensive Moisturizing Milk is a 150ml lotion with Oryza Sativa (Rice) Extract, used as the last skincare step, morning and evening, over serum.
No reviews yet150ml
$15.99 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- Normal skinDry or dehydrated skinCombination skinSensitized or easily reactive skin
- Helps with
- Everyday hydrationA layered Korean routineDullness or uneven texture
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$19.99
$19.99
$19.99
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
How it works
The Rice 70 Intensive Moisturizing Milk is a 150ml lotion, used as the last skincare step, morning and evening, over serum. The plant extract it is built around is Oryza Sativa (Rice) Extract, named seventeenth on its own ingredient list. The same list carries Niacinamide, Hydrogenated Poly(C6-14 Olefin) and Limnanthes Alba (Meadowfoam) Seed Oil, so the plant extract is not the only thing on it worth naming. How much of the Oryza Sativa (Rice) Extract stays on the skin, and for how long, is decided by the lotion format rather than by the list alone. This is the Original Korean Formula, the lotion Anua sells in Korea, Oryza Sativa (Rice) Extract and all.
Key benefits
- Oryza Sativa (Rice) Extract, the plant extract this lotion is built around
- Niacinamide on the same list, an active
- Hydrogenated Poly(C6-14 Olefin), Limnanthes Alba (Meadowfoam) Seed Oil and Cetyl Ethylhexanoate on the same list, emollients
- Cocos Nucifera (Coconut) Oil further down the same list
- Oryza Sativa (Rice) Extract named seventeenth on the manufacturer list printed on this page
- Sourced for the Korean market, not a US-shelf reformulation of this lotion
Inside the formula
Inside the formula
Anua Rice 70 Intensive Moisturizing Milk
Where does this lotion go in my routine?
As the last skincare step, morning and evening, over serum. Anything thinner than a lotion goes on before it, and anything richer goes on after. If you are adding it to a routine you already like, give it a week on its own first, so what you see is the Oryza Sativa (Rice) Extract and not three changes at once.
Is this the Korean-market lotion or a US version?
The Korean-market one, Oryza Sativa (Rice) Extract and all. We match this lotion to its Korean barcode before it reaches the shelf, which is the check that tells you which market release you are holding.
What else is on the list besides Oryza Sativa (Rice) Extract?
Niacinamide, Hydrogenated Poly(C6-14 Olefin) and Limnanthes Alba (Meadowfoam) Seed Oil. The order they are printed in on this lotion's panel is the order on the box, so you can see where Oryza Sativa (Rice) Extract sits relative to them. Further down the same panel: Cetyl Ethylhexanoate and Cocos Nucifera (Coconut) Oil.
Not on the ingredient list below: fragrance or parfum, denatured or SD alcohol, essential oils, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (17): Oryza Sativa (Rice) Bran Water, Hydrogenated Poly(C6-14 Olefin), Butylene Glycol, Glycerin, Niacinamide, Limnanthes Alba (Meadowfoam) Seed Oil, Phytosteryl/Octyldodecyl Lauroyl Glutamate, 1,2-Hexanediol, Diglycerin, Cetyl Ethylhexanoate, Water, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Glyceryl Stearate, Cocos Nucifera (Coconut) Oil, Vinyl Dimethicone, Behenyl Alcohol, Oryza Sativa (Rice) Extract
17 of 17 explained
- Oryza Sativa (Rice) Bran Water plant extract
- Rice Bran Water is the water from washing or steeping rice bran, the traditional Korean and Japanese rinse. It is used in place of plain water as a formula base.
- Hydrogenated Poly(C6-14 Olefin) emollient
- Hydrogenated Poly(C6-14 Olefin) is a synthetic hydrocarbon emollient. It gives a smooth, silicone-like glide and is completely stable, so it does not go rancid.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- Glycerin humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- Niacinamide active
- Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
- Limnanthes Alba (Meadowfoam) Seed Oil emollient
- Meadowfoam Seed Oil is over 95 percent long-chain fatty acids, which makes it exceptionally stable against going rancid. It is an emollient that leaves a soft, sealed feel.
- Phytosteryl/Octyldodecyl Lauroyl Glutamate barrier lipid
- An ester built from plant sterols, a fatty alcohol and the amino acid glutamic acid. It mimics the lipids between skin cells and helps hold water in.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Diglycerin humectant
- Diglycerin is two glycerin units joined together. It holds water like glycerin but feels less tacky, so it is used where a formula needs hydration without drag.
- Cetyl Ethylhexanoate emollient
- Cetyl Ethylhexanoate is a synthetic ester used as a dry-feeling emollient. It spreads easily, leaves a silky rather than oily finish, and helps disperse pigments and UV filters evenly.
- Water solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate emollient
- This is a heavy plant-sterol ester used in balms and cleansing oils. It softens skin, holds pigment and gives a thick, cushioned glide.
5 more explained
- Glyceryl Stearate emulsifier
- Glyceryl Stearate is glycerin joined to stearic acid, and one of the most used emulsifiers in skincare. It holds oil and water together and thickens the result, and it softens skin at the same time.
- Cocos Nucifera (Coconut) Oil emollient
- Coconut Oil is high in lauric acid, which makes it a rich emollient and partial occlusive. It is well known to be poorly suited to blemish-prone skin.
- Vinyl Dimethicone silicone
- Vinyl Dimethicone is a silicone used as a building block of the crosspolymer gels that give a formula its soft, blurring feel.
- Behenyl Alcohol fatty alcohol
- Behenyl Alcohol is a long-chain fatty alcohol used to thicken and stabilise a cream. It gives a richer, more velvety body than cetyl alcohol.
- Oryza Sativa (Rice) Extract plant extract
- Rice Extract is the anchor of the Korean rice-skincare category. It carries starches, amino acids and ferulic acid, and it is used for the look of dullness and for a soft, blurred finish.
- Market
- Korean market, the version sold in Korea
- EAN (barcode)
- 8809640738999
- Made in
- Republic of Korea
- Volume
- 150ml
- Category
- Moisturizer / Milk Lotion
- Actives
- Niacinamide, Rice Extract
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name. The barcode in the specification above is the Korean-market one and it is printed on the box you receive.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
How to use
- Use the Rice 70 Intensive Moisturizing Milk as the last skincare step, morning and evening, over serum.
- One or two pumps for the face and neck, pressed in with flat palms rather than rubbed.
- Serum first, this second, then sunscreen in the morning. On dry skin a richer cream can go over it at night.
- Twice a day. Do not decant it into a smaller jar to travel with; an emulsion in a pump is packaged that way to keep it stable.
Worth knowing
- Patch test on the inner arm before applying to the face, as with any new skincare formula.
- Introduce a new active gradually into an existing routine rather than adding several new products at once.
Reviews
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Anua Rice 70 Intensive Moisturizing Milk
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Anua, Korean-market original
The Original Korean Formula lotion from Anua, 150ml formulated with Oryza Sativa (Rice) Extract and Niacinamide, shipped from California or direct from Korea.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.
Source: Anua packaging, HiddenTag scheme
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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