ETUDE Soonjung Director's Moisture Sun Cream SPF50+ PA++++, 50ml
Soonjung Director's Moisture Sun Cream is Etude's Soonjung-line sun cream, formulated with Centella Asiatica Extract and Madecassoside for sensitized skin, in the Korean-market formula sold on Korean shelves.
No reviews yet- Ships from our California warehouse
- Duties prepaid
- Suited to
- SensitiveNormalDry
- Helps with
- Sensitized, easily-irritated skinDaily-wear sun care stepComfortable moisture finish
In stock. Ships from our California warehouse, dispatched within 2 business days
You’re $100.00 away from free US shipping.
- Duties prepaid
- 30-day returns
- Free US shipping on orders of $100 or more
- Dispatched within 2 business days
How it works
This sun cream carries Centella Asiatica Extract, Allantoin, Panthenol and Madecassoside in its ingredient list, the same soothing-ingredient family Etude's Soonjung line is built around for sensitized, easily-irritated skin. A moisture sun cream is formulated to sit comfortably under daily wear rather than to layer heavily, so it reads as a lighter, more skin-conditioning finish than a stick or a tone-up cream aimed at makeup coverage. This is Etude's Korean-market Soonjung formula, the same one sold on Korean shelves rather than a version adjusted for US retail. Etude's own naming and shade-code conventions carry across its wider makeup range, so this product's identity stays consistent with the rest of the line it belongs to.
Key benefits
- Formulated with Centella Asiatica Extract and Madecassoside.
- Allantoin and Panthenol included for skin conditioning.
- Lighter, moisture-forward finish suited to daily wear.
- Built under Etude's Soonjung line for sensitized skin.
- Korean-market Etude formula and packaging.
Key actives
Centella Asiatica Extractsoothing
Centella Asiatica Extract is the whole-plant form of Korea's most-used soothing botanical, chosen in formulation for skin that flushes, reacts or feels tight, and it carries that same reputation into this formula.
Allantoinconditioning
Allantoin is a long-standing skin-conditioning ingredient used across Korean formulation to support comfort on skin that feels tight or easily irritated after a wash or a long day outdoors.
Panthenolconditioning
Panthenol, a form of provitamin B5, is included for its conditioning reputation, typically positioned to support a softer, more comfortable-feeling surface as part of a supporting ingredient set rather than as the formula's lead active.
Madecassosidesoothing
Madecassoside is one of the specific active compounds isolated from Centella Asiatica, valued in Korean formulation for supporting comfort on reactive-feeling skin beyond what the raw plant extract alone would carry.
Is this the Korean-market Etude formula?
Yes. This is Etude's Korean-market Soonjung Director's Moisture Sun Cream, shipped with its Korean-market packaging and batch code intact. That distinction matters because a US-shelf reformulation can carry a different filter set or finish even under the same product name.
- Ships from
- California
Duties are prepaid. Nothing is owed at delivery. Returns are accepted for 30 days, by mail.
Orders ship from our California warehouse, dispatched within 2 business days, and arrive in 3 to 5 days. Shipping is free on orders of $100 or more.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Customs
Duty paid by us before it enters the US - 3California
Ships domestically, no international leg
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Import duties are paid by us before the parcel reaches you, so nothing is owed at the door, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Payment and security
We accept
How to use
- Smooth a generous, even layer over cleansed, moisturized skin as the last step of your morning routine, before makeup if you wear any.
Worth knowing
- Patch test on a small area first if you are new to this formula or to the brand.
- Store away from direct sunlight and heat to keep the formula stable through its shelf life.
Reviews
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Korean-market original
Soonjung Director's Moisture Sun Cream, with Centella Asiatica, from Etude.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
Match the batch code on the box against the code printed on the bottle or tube itself; the two are stamped separately and should agree.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.
Centella can make your skin appear more hydrated, plumper and healthier.
Samantha Stein, PA-CDermatology physician assistant, Cleveland Clinic Allantoin can tone down the dryness of the individual cells. It increases the water content of the skin, which means it helps to hydrate and moisturize.
Wilma Bergfeld, MDDermatologist, Cleveland Clinic
1 more professional perspective
Pantothenol is a common ingredient in skin care and hair products I recommend, particularly for people who are prone to dryness.
Taylor Bullock, MDDermatology resident, Cleveland Clinic
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