MEDIHEAL
Vitamin C Brightening Serum 40ml
MEDIHEAL Vitamin C Brightening Serum 40ml is a serum that names 3-O- Ethyl Ascorbic Acid on its own ingredient panel, sourced as the Korean-market formula.
No reviews yet40 ml
$75.00 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- Sensitive skinNormal skinDry skin
- Helps with
- A formula built around BetaineA treatment serum stepA layered Korean routine
In stock. Arrives in 3 to 7 business days
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How it works
3-O- Ethyl Ascorbic Acid is named on the ingredient panel on this serum. 3-O-Ethyl Ascorbic Acid is a stable vitamin C derivative that skin converts to ascorbic acid. It survives in a formula far better than pure vitamin C and works at a gentler pH, so it suits skin that finds the pure acid uncomfortable. On this panel it sits alongside Niacinamide, Melia Azadirachta Flower Extract and Ocimum Sanctum Leaf Extract. Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
Key benefits
- 3-O- Ethyl Ascorbic Acid named on this product's own ingredient panel
- Niacinamide on the same panel, the formula's active
- Melia Azadirachta Flower Extract on the same panel, the formula's plant extract
- 40 ml to a unit
- Korean GS1 barcode matched against a Korea sourcing supplier's record for this item
Inside the formula
Inside the formula
What does Betaine do in this serum?
Betaine sits within the first ten ingredients, a humectant and comfort ingredient common across Korean bases.
Is Niacinamide also in this formula?
Niacinamide sits within the first ten ingredients, the tone-evening, barrier-supporting active Korean formulas lean on most often, and its early position here means it is not a token dose. It sits alongside Betaine on MEDIHEAL's ingredient list for this product.
How is this serum used in a routine?
Apply a few drops to cleansed skin and pat in gently before moisturiser. It works as a treatment step layered under moisturiser.
Who is this serum suited for?
Sensitive skin, Normal skin are the best fit for this serum. Patch test on the inner arm before first full use, as with any new skincare product.
Not on the ingredient list below: denatured or SD alcohol, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (41): Water, Glycerin, Butylene Glycol, Betaine, Niacinamide, 1,2-Hexanediol, Methylpropanediol, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Melia Azadirachta Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Theobroma Cacao (Cocoa) Extract, Hyaluronic Acid, Panthenol, Polyglyceryl-10 Laurate, Hydrogenated Lecithin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Tromethamine, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Propanediol, Adenosine, Sodium Hyaluronate Crosspolymer, Tocopherol, Polyglyceryl-10 Oleate, Hydrolyzed Glycosaminoglycans, 3-O- Ethyl Ascorbic Acid, Sodium Phytate, Ascorbic Acid, Ceramide NP, Benzyl Glycol, Beta-Glucan, Dextrin, Capryloyl Salicylic Acid, Gluconolactone, Carbomer, Xanthan Gum, Fragrance(Parfum)
Ingredient list read from mediheal.com on 10 September 2026.
39 of 41 explained
- Water solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Glycerin humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- Betaine humectant
- Betaine is a sugar-beet-derived humectant that cells use to hold water. In a formula it hydrates and takes the edge off cleansers and acids, which is why it often appears alongside them.
- Niacinamide active
- Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Methylpropanediol humectant
- Methylpropanediol is a small glycol used to hydrate and to help water-soluble actives penetrate the outer layer of skin more evenly. It leaves almost no tack, which suits watery textures.
- Melia Azadirachta Flower Extract plant extract
- Melia Azadirachta is neem. Its leaf and flower extracts are long-standing Ayurvedic ingredients, and Korean formulas use them in products aimed at the look of congested, blemish-prone skin.
- Ocimum Sanctum Leaf Extract plant extract
- Ocimum Sanctum is holy basil, or tulsi. Its leaf extract carries plant antioxidants and is used in formulas built for the look of stressed, reactive skin.
- Curcuma Longa (Turmeric) Root Extract plant extract
- Turmeric Root Extract carries curcuminoids, well studied plant antioxidants. It is used for the look of dullness and uneven tone, and it tints a formula faintly yellow.
- Corallina Officinalis Extract plant extract
- Corallina Officinalis is coral seaweed, which holds calcium and magnesium in its structure. Its extract is used as a mineral-rich conditioning ingredient.
- Sodium Hyaluronate humectant
- Sodium Hyaluronate is the salt of hyaluronic acid, and it is what most products labelled hyaluronic actually contain. The salt dissolves more readily and the molecule is smaller, so it sits in the outer layer of skin rather than only on top of it.
27 more explained
- Hydrolyzed Hyaluronic Acid humectant
- Hydrolyzed Hyaluronic Acid is hyaluronic acid cut into much shorter fragments. The smaller the fragment, the further into the outer layer it can settle, which is why serums stack several sizes together instead of using one.
- Theobroma Cacao (Cocoa) Extract plant extract
- Cocoa Extract carries polyphenols and a little caffeine. It is used as an antioxidant plant extract and gives a faint warm tint.
- Hyaluronic Acid humectant
- Hyaluronic Acid is a sugar chain the body already makes, and one gram of it can hold several litres of water. In a formula it is a humectant that pulls water to the surface of skin and holds it in a film, which is what makes skin look plumper while it is there.
- Panthenol humectant
- Panthenol is pro-vitamin B5: skin converts it to pantothenic acid. It is a humectant that holds water and leaves skin feeling soft and less tight, and it is one of the ingredients formulators reach for when a formula also contains something harsh.
- Polyglyceryl-10 Laurate emulsifier
- Polyglyceryl-10 Laurate is a sugar-derived emulsifier and solubiliser, mild enough to be a standard choice in Korean essences. It dissolves small amounts of oil into water without any tightening feel.
- Hydrogenated Lecithin emulsifier
- Hydrogenated Lecithin is lecithin with its unsaturated bonds filled in, which makes it far more stable. It emulsifies and is the standard shell for the liposomes that carry actives into the outer layer of skin.
- Ammonium Acryloyldimethyltaurate/VP Copolymer thickener
- This is a synthetic thickener that gels quickly and holds an emulsion stable across a wide pH range. It gives a light, non-tacky body.
- Tromethamine pH adjuster
- Tromethamine neutralises acidic thickeners such as carbomer so they gel, and holds a formula near skin-friendly pH. It is used at a fraction of a percent.
- Caprylic/Capric Triglyceride emollient
- Caprylic/Capric Triglyceride is the light fraction of coconut oil, with the heavy parts removed. It is the workhorse emollient of modern formulas: it softens skin, dissolves oil-soluble actives and absorbs without the greasy weight of a whole plant oil.
- Ethylhexylglycerin preservative booster
- Ethylhexylglycerin softens skin and boosts a preservative system, which is why it is nearly always sitting beside phenoxyethanol or 1,2-hexanediol. It also cuts down the odour bacteria produce, so it turns up in deodorising products.
- Propanediol humectant
- Propanediol is a plant-derived glycol used in place of propylene glycol. It hydrates, carries actives into solution, and gives a lighter, less sticky slip than glycerin at the same strength.
- Adenosine active
- Adenosine is a nucleoside that Korea's own cosmetic authority recognises as a wrinkle-care functional ingredient, which is why it appears on so many Korean lists at a low level. It is used for the look of fine lines and is stable and well tolerated.
- Sodium Hyaluronate Crosspolymer humectant
- Sodium Hyaluronate Crosspolymer is hyaluronic acid linked into a mesh. It holds water in a soft gel on the surface rather than sinking in, and it releases that water slowly through the day.
- Tocopherol antioxidant
- Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer.
- Polyglyceryl-10 Oleate emulsifier
- Polyglyceryl-10 Oleate is a mild sugar-derived emulsifier and solubiliser used where a formula must stay clear.
- Hydrolyzed Glycosaminoglycans humectant
- Hydrolyzed Glycosaminoglycans are short fragments of the sugar chains that sit between cells in skin, hyaluronic acid among them. They act as humectants and give a cushioned feel.
- Sodium Phytate chelator
- Sodium Phytate is a rice-derived chelator used in place of EDTA. It ties up trace metals so the formula stays stable and its colour and scent hold.
- Ascorbic Acid antioxidant
- Ascorbic Acid is pure vitamin C, the most researched form and also the least stable: it needs a low pH and airtight packaging to stay active. It is an antioxidant used for the look of dullness and uneven tone.
- Ceramide NP barrier lipid
- Ceramide NP is the most used cosmetic ceramide, the same class of lipid that makes up roughly half the mortar between cells in the outer layer of skin. Added to a cream it slots into that structure, which is why ceramide formulas feel less leaky rather than merely greasy.
- Benzyl Glycol preservative booster
- Benzyl Glycol is a solvent that also makes a formula less hospitable to microbes, so it appears in preservative blends built without parabens.
- Beta-Glucan polysaccharide
- Beta-Glucan is a polysaccharide from oats or yeast. It holds a large amount of water, forms a soothing film, and is one of the ingredients formulators reach for in products aimed at reactive skin.
- Dextrin thickener
- Dextrin is a starch fragment used to thicken and to give a formula a light, powdery finish. It is also a common carrier for powdered extracts.
- Capryloyl Salicylic Acid exfoliant
- Capryloyl Salicylic Acid is salicylic acid with a fatty tail, sometimes sold as LHA. It stays nearer the surface than salicylic acid and works at a higher pH, so it exfoliates more evenly and more gently.
- Gluconolactone exfoliant
- Gluconolactone is a PHA, the gentlest exfoliant class. Its molecule is too large to penetrate quickly, so it smooths the surface without the sting of an AHA, and it is a humectant at the same time.
- Carbomer thickener
- Carbomer is a synthetic polymer that only gels once a base neutralises it, which is why arginine or tromethamine sits nearby on the list. It gives the clear, non-stringy gel texture a xanthan formula cannot reach.
- Xanthan Gum thickener
- Xanthan Gum is a polysaccharide made by fermenting sugar. It thickens a watery formula into a gel and holds the whole thing in suspension so nothing separates. Too much of it and a serum turns stringy, which is why it appears in fractions of a percent.
- Fragrance(Parfum) fragrance
- Fragrance, or Parfum, is a single declaration standing for a whole scent blend, which can be dozens of materials. Regulators allow it as a trade secret, so a list showing only this word does not say what the scent is made of. It is the most common trigger named by people with reactive skin.
- Market
- Korean market, the version sold in Korea
- EAN (barcode)
- 8809261554602
- Made in
- Republic of Korea
- Volume
- 40 ml
- Category
- Serum & Ampoule
- Actives
- Adenosine, Beta-Glucan, Ceramide NP, Hyaluronic Acid, Niacinamide, Panthenol, Salicylic Acid, Sodium Hyaluronate, Vitamin C
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name. The barcode in the specification above is the Korean-market one and it is printed on the box you receive.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
How to use
- Apply after toner on barely damp skin, pressing three or four drops across the face.
- Wait a minute before your moisturiser so the two layers do not roll together.
- Always finish a morning routine that includes this with sunscreen as the last step.
- Do not stack it with an exfoliating acid in the same routine while either is still new to you.
Worth knowing
- Patch test on the inner arm before first full use, as with any new skincare product.
- Introduce a new active gradually into an existing routine rather than adding several at once.
Complete the routine
- This itemMEDIHEAL Vitamin C Brightening Serum 40ml$30.00

- The treatment step of this routineMEDIHEAL Tea Tree Calming Barrier Ampoule 50ml$37.50

- Cleanse first, so the next step meets bare skinMEDIHEAL Teatree Trouble Calming Cleanser 120ml$15.00

Total for 3 items$82.50
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MEDIHEAL Vitamin C Brightening Serum 40ml
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MEDIHEAL, Korean-market original
MEDIHEAL's Vitamin C Brightening Serum 40ml, sourced for the Korean market.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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