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KOREAN PHARMACY

MEDIHEAL Vitamin C Brightening Serum 40ml

MEDIHEAL Vitamin C Brightening Serum 40ml is a serum that names 3-O- Ethyl Ascorbic Acid on its own ingredient panel, sourced as the Korean-market formula.

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$30.00
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Suited to
Sensitive skinNormal skinDry skin
Helps with
A formula built around BetaineA treatment serum stepA layered Korean routine

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How it works

3-O- Ethyl Ascorbic Acid is named on the ingredient panel on this serum. 3-O-Ethyl Ascorbic Acid is a stable vitamin C derivative that skin converts to ascorbic acid. It survives in a formula far better than pure vitamin C and works at a gentler pH, so it suits skin that finds the pure acid uncomfortable. On this panel it sits alongside Niacinamide, Melia Azadirachta Flower Extract and Ocimum Sanctum Leaf Extract. Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.

Key benefits

  • 3-O- Ethyl Ascorbic Acid named on this product's own ingredient panel
  • Niacinamide on the same panel, the formula's active
  • Melia Azadirachta Flower Extract on the same panel, the formula's plant extract
  • 40 ml to a unit
  • Korean GS1 barcode matched against a Korea sourcing supplier's record for this item

Key actives

3-O- Ethyl Ascorbic Acid

3-O-Ethyl Ascorbic Acid is a stable vitamin C derivative that skin converts to ascorbic acid. It survives in a formula far better than pure vitamin C and works at a gentler pH, so it suits skin that finds the pure acid uncomfortable.

Ascorbic Acid

Ascorbic Acid is pure vitamin C, the most researched form and also the least stable: it needs a low pH and airtight packaging to stay active. It is an antioxidant used for the look of dullness and uneven tone.

Niacinamide

Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.

Melia Azadirachta Flower Extract

Melia Azadirachta is neem. Its leaf and flower extracts are long-standing Ayurvedic ingredients, and Korean formulas use them in products aimed at the look of congested, blemish-prone skin.

Ocimum Sanctum Leaf Extract

Ocimum Sanctum is holy basil, or tulsi. Its leaf extract carries plant antioxidants and is used in formulas built for the look of stressed, reactive skin.

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MEDIHEAL Vitamin C Brightening Serum 40ml

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How to use

  1. Apply after toner on barely damp skin, pressing three or four drops across the face.
  2. Wait a minute before your moisturiser so the two layers do not roll together.
  3. Always finish a morning routine that includes this with sunscreen as the last step.
  4. Do not stack it with an exfoliating acid in the same routine while either is still new to you.

Worth knowing

  • Patch test on the inner arm before first full use, as with any new skincare product.
  • Introduce a new active gradually into an existing routine rather than adding several at once.

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Korean-market original

MEDIHEAL's Vitamin C Brightening Serum 40ml, sourced for the Korean market.

Verify your unit when it arrives

Verify your unit when it arrives

Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.

Match the batch code on the box against the code printed on the bottle or tube itself; the two are stamped separately and should agree.

On the unit itself

  • The Korean-market barcode, unaltered from the retail package.
  • The manufacturer’s batch code, exactly as the maker printed it.

정품Genuine article, Korean-market stock

What professionals say

What professionals say

What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.

  • Using topical vitamin C can result in less cell damage and better-looking skin.

    Melissa Piliang, MDDermatologist, Cleveland Clinic
  • Niacinamide helps reduce the appearance of pores in a few ways. By strengthening the skin barrier and improving elasticity, pores appear less noticeable and more even.

    Ashlyn YankeAesthetician, Cleveland Clinic

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