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KOREAN PHARMACY

ANUA Heartleaf 70% Soothing Cream

Anua's Heartleaf 70% Soothing Cream is a cream (100ml), built around Houttuynia Cordata Extract for a Korean-market formula, positioned as the last skincare step, after serum.

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$28.23
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Suited to
Dehydrated skinSensitive skinDull, uneven tone
Helps with
Shoppers looking for Houttuynia Cordata Extract in a creamRoutines that want Houttuynia Cordata Extract and Madecassic Acid in one stepFilling the cream step with a Korean-market formula

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How it works

The Heartleaf 70% Soothing Cream is a 100ml cream, used as the last skincare step, morning and evening, over serum. The plant extract it is built around is Houttuynia Cordata Extract, named first on its own ingredient list. The same list carries Madecassic Acid, Asiatic Acid and Asiaticoside, so the plant extract is not the only thing on it worth naming. How much of the Houttuynia Cordata Extract stays on the skin, and for how long, is decided by the cream format rather than by the list alone. Anua sells this Houttuynia Cordata Extract cream in Korea, and this is that version.

Key benefits

  • Houttuynia Cordata Extract, the plant extract this cream is built around
  • Madecassic Acid, Asiatic Acid, Asiaticoside and Niacinamide on the same list, actives
  • Dipotassium Glycyrrhizate and Tocopherol further down the same list
  • Centella Asiatica Extract and Portulaca Oleracea Extract further down the same list
  • Houttuynia Cordata Extract named first on the manufacturer list printed on this page

Key actives

Houttuynia Cordata Extractplant extract

Houttuynia Cordata is heartleaf, and it is one of the two or three anchor plants of Korean calming skincare. Its extract carries quercitrin and other flavonoids and is used for the look of redness and blemish-prone skin. It is the entry this cream is named after, and the list carries it.

Madecassic Acidactive

Madecassic Acid is the fourth centella triterpene. A list that names all four is telling you the extract was standardised rather than simply pressed, which is the difference between a cica claim and a cica formula. The panel names it eleventh on this cream's list, beside Houttuynia Cordata Extract.

Asiatic Acidactive

Asiatic Acid is the third of centella's four triterpenes and the aglycone form, meaning it has no attached sugar. It is oil soluble, so it turns up in cica creams and balms more than in watery layers. The panel names it twelfth on this cream's list, beside Houttuynia Cordata Extract.

Asiaticosideactive

Asiaticoside is one of the four active triterpenes isolated from centella and the most studied of them. Korean formulas name it separately when they want to show which fraction of the plant they standardised. It is named thirteenth on this cream's list, alongside Houttuynia Cordata Extract.

Niacinamideactive

Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. The panel names it nineteenth on this cream's list, beside Houttuynia Cordata Extract.

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ANUA Heartleaf 70% Soothing Cream

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How to use

  1. Use this cream AM and/or PM, as the last skincare step, after serum. Pat or smooth it on rather than rubbing, and give it a moment to settle before layering the next step.

Worth knowing

  • Patch test this cream on a small area and wait a day before using it more widely, especially with Houttuynia Cordata Extract on the list.
  • Introduce this cream on its own for the first week, so anything your skin does is traceable to the Houttuynia Cordata Extract rather than to three changes at once.

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Korean-market original

Built around Houttuynia Cordata Extract, named on this product's own ingredient list, sourced as the authentic Korean-market formula.

Verify your unit when it arrives

Verify your unit when it arrives

Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.

Match the batch code on the box against the code printed on the bottle or tube itself; the two are stamped separately and should agree.

On the unit itself

  • The Korean-market barcode, unaltered from the retail package.
  • The manufacturer’s batch code, exactly as the maker printed it.

정품Genuine article, Korean-market stock

What professionals say

What professionals say

What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.

  • Centella can make your skin appear more hydrated, plumper and healthier.

    Samantha Stein, PA-CDermatology physician assistant, Cleveland Clinic
  • Its potential for skincare is promoted because of its anti-inflammatory (think blemishes, rashes, eczema) and hydrating properties.

    Michele Koo, MDPlastic surgeon, PureWow
1 more professional perspective
  • Niacinamide helps reduce the appearance of pores in a few ways. By strengthening the skin barrier and improving elasticity, pores appear less noticeable and more even.

    Ashlyn YankeAesthetician, Cleveland Clinic

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