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MILKY MOISTURIZER HYDRA BALANCING 125mL$80.00ETUDE
HOUSE SoonJung 10 Free Moist Emulsion 130ml
ETUDE HOUSE SoonJung 10 Free Moist Emulsion is a 130ml lotion with Madecassoside, used as the last skincare step, morning and evening, over serum.
No reviews yet130 ml
$19.23 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- Dehydrated skinSensitive skinDull, uneven tone
- Helps with
- Shoppers looking for Madecassoside in a lotionRoutines that want Madecassoside and Tocopherol in one stepFilling the lotion step with a Korean-market formulaAnyone who wants the Madecassoside lotion sold on Korean shelves
In stock. Arrives in 3 to 7 business days
We accept
You’re $100.00 away from free US shipping.
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
How it works
The HOUSE SoonJung 10 Free Moist Emulsion is a 130ml lotion, used as the last skincare step, morning and evening, over serum. The active it is built around is Madecassoside, named twentieth on its own ingredient list. The same list carries Tocopherol, Camellia Sinensis Leaf Extract and Pentaerythrityl Tetraethylhexanoate, so the active is not the only thing on it worth naming. How much of the Madecassoside stays on the skin, and for how long, is decided by the lotion format rather than by the list alone. This is the Original Korean Formula, the lotion ETUDE sells in Korea, Madecassoside and all.
Key benefits
- Madecassoside, the active this lotion is built around
- Tocopherol on the same list, an antioxidant
- Camellia Sinensis Leaf Extract on the same list, a plant extract
- Pentaerythrityl Tetraethylhexanoate and Squalane on the same list, emollients
- Bis-Diglyceryl Polyacyladipate-2 and Panthenol further down the same list
- Madecassoside named twentieth on the manufacturer list printed on this page
Inside the formula
Inside the formula
Where does this lotion go in my routine?
As the last skincare step, morning and evening, over serum. Anything thinner than a lotion goes on before it, and anything richer goes on after. If you are adding it to a routine you already like, give it a week on its own first, so what you see is the Madecassoside and not three changes at once.
Is this the Korean-market lotion or a US version?
The Korean-market one, Madecassoside and all. We match this lotion to its Korean barcode before it reaches the shelf, which is the check that tells you which market release you are holding.
What else is on the list besides Madecassoside?
Tocopherol, Camellia Sinensis Leaf Extract and Pentaerythrityl Tetraethylhexanoate. The order they are printed in on this lotion's panel is the order on the box, so you can see where Madecassoside sits relative to them. Further down the same panel: Squalane, Bis-Diglyceryl Polyacyladipate-2 and Panthenol.
Not on the ingredient list below: fragrance or parfum, denatured or SD alcohol, essential oils, silicones, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (24): Water/Aqua/Eau, Glycerin, Propanediol, Pentaerythrityl Tetraethylhexanoate, 1,2-Hexanediol, Squalane, Panthenol, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Glyceryl Stearate, Polyglyceryl-3 Methylglucose Distearate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Hydrogenated Lecithin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Xanthan Gum, Glyceryl Caprylate, Hydroxypropyl Starch Phosphate, Disodium EDTA, Ethylhexylglycerin, Madecassoside, Tromethamine, Butylene Glycol, Tocopherol, Camellia Sinensis Leaf Extract
Ingredient list read from incidecoder.com on 10 September 2026.
24 of 24 explained
- Water/Aqua/Eau solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Glycerin humectant
- Glycerin is the most used humectant in skincare. It draws water into the outer layer of skin and holds it there, and it is one of the very few ingredients whose hydrating effect is settled science rather than marketing. Higher amounts feel tacky, which is why it is usually blended.
- Propanediol humectant
- Propanediol is a plant-derived glycol used in place of propylene glycol. It hydrates, carries actives into solution, and gives a lighter, less sticky slip than glycerin at the same strength.
- Pentaerythrityl Tetraethylhexanoate emollient
- Pentaerythrityl Tetraethylhexanoate is a light ester emollient that gives a dry, silky finish and disperses pigment evenly.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Squalane emollient
- Squalane is the stable, saturated version of squalene, a lipid human skin already makes. It is a light emollient that absorbs quickly, does not oxidise, and is one of the few oils widely considered safe for blemish-prone skin. Most cosmetic squalane is now from sugarcane or olive rather than shark.
- Panthenol humectant
- Panthenol is pro-vitamin B5: skin converts it to pantothenic acid. It is a humectant that holds water and leaves skin feeling soft and less tight, and it is one of the ingredients formulators reach for when a formula also contains something harsh.
- Cetearyl Alcohol fatty alcohol
- Cetearyl Alcohol is a waxy solid, not the drying kind of alcohol. It is a blend of cetyl and stearyl alcohols used to thicken a cream and keep oil and water from separating, and it softens skin as it does so.
- Bis-Diglyceryl Polyacyladipate-2 emollient
- Bis-Diglyceryl Polyacyladipate-2 is a thick synthetic emollient built to mimic the lipids in skin's own surface. It is used in balms for a cushioned, sealing feel.
- Glyceryl Stearate emulsifier
- Glyceryl Stearate is glycerin joined to stearic acid, and one of the most used emulsifiers in skincare. It holds oil and water together and thickens the result, and it softens skin at the same time.
- Polyglyceryl-3 Methylglucose Distearate emulsifier
- Polyglyceryl-3 Methylglucose Distearate is a sugar-derived emulsifier known for a light, non-soapy feel. It builds gel-creams that do not read as rich.
- Ammonium Acryloyldimethyltaurate/VP Copolymer thickener
- This is a synthetic thickener that gels quickly and holds an emulsion stable across a wide pH range. It gives a light, non-tacky body.
12 more explained
- Hydrogenated Lecithin emulsifier
- Hydrogenated Lecithin is lecithin with its unsaturated bonds filled in, which makes it far more stable. It emulsifies and is the standard shell for the liposomes that carry actives into the outer layer of skin.
- Acrylates/C10-30 Alkyl Acrylate Crosspolymer thickener
- This is a carbomer relative with fatty side chains, so it thickens and stabilises an emulsion at the same time. It gives a light gel-cream body rather than a heavy one.
- Xanthan Gum thickener
- Xanthan Gum is a polysaccharide made by fermenting sugar. It thickens a watery formula into a gel and holds the whole thing in suspension so nothing separates. Too much of it and a serum turns stringy, which is why it appears in fractions of a percent.
- Glyceryl Caprylate emulsifier
- Glyceryl Caprylate is a mild emulsifier that also makes a formula less hospitable to microbes, so it is often part of a preservative-free system.
- Hydroxypropyl Starch Phosphate thickener
- Hydroxypropyl Starch Phosphate is a modified starch used to thicken and to take the sticky edge off a formula, leaving a powdery finish.
- Disodium EDTA chelator
- EDTA is a chelator: it locks up trace metal ions from water and packaging that would otherwise turn a formula cloudy, off-colour or rancid. It does nothing to skin and appears at a fraction of a percent.
- Ethylhexylglycerin preservative booster
- Ethylhexylglycerin softens skin and boosts a preservative system, which is why it is nearly always sitting beside phenoxyethanol or 1,2-hexanediol. It also cuts down the odour bacteria produce, so it turns up in deodorising products.
- Madecassoside active
- Madecassoside is the centella triterpene most associated with the look of redness, and the one brands lead with in cica products. It is water soluble and stable, so it appears in essences as readily as in creams.
- Tromethamine pH adjuster
- Tromethamine neutralises acidic thickeners such as carbomer so they gel, and holds a formula near skin-friendly pH. It is used at a fraction of a percent.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- Tocopherol antioxidant
- Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer.
- Camellia Sinensis Leaf Extract plant extract
- Camellia Sinensis is the tea plant. Green tea leaf extract carries catechins, among the most studied plant antioxidants, and is used for the look of redness and oily shine.
- Market
- Korean market, the version sold in Korea
- EAN (barcode)
- 8809820688076
- Made in
- Republic of Korea
- Volume
- 130 ml
- Category
- Moisturizer
- Actives
- Centella Asiatica, Green Tea, Madecassoside, Panthenol, Squalane
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name. The barcode in the specification above is the Korean-market one and it is printed on the box you receive.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
How to use
- Use it after your toner, essence and serum, when those have settled.
- Warm a small amount between your fingers and smooth it over the face and neck in upward strokes.
- Add a richer cream over the top on dry areas in winter, rather than doubling the amount of this.
- Do not use it before your serum, since a milky layer applied first gets in the way of everything thinner.
Worth knowing
- Patch test this lotion on a small area and wait a day before using it more widely, especially with Madecassoside on the list.
- Introduce this lotion on its own for the first week, so anything your skin does is traceable to the Madecassoside rather than to three changes at once.
Complete the routine
- This itemETUDE HOUSE SoonJung 10 Free Moist Emulsion 130ml$25.00

- Prep after cleansing, before the treatment stepETUDE HOUSE Wonder Pore Freshner 500ml$32.50

- Seal the routine in as the last stepETUDE Soonjung 2x Barrier Intensive Cream 60ml$22.50

Total for 3 items$80.00
Reviews
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ETUDE HOUSE SoonJung 10 Free Moist Emulsion 130ml
How it felt, how your skin took it, what you layer it with. Straight answers help the next person choose.
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ETUDE, Korean-market original
The Original Korean Formula lotion from ETUDE, 130ml formulated with Madecassoside and Tocopherol, shipped from California or direct from Korea.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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