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KOREAN PHARMACY

ETUDE HOUSE SoonJung 10 Free Moist Emulsion 130ml

ETUDE HOUSE SoonJung 10 Free Moist Emulsion is a 130ml lotion with Madecassoside, used as the last skincare step, morning and evening, over serum.

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$25.00
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Suited to
Dehydrated skinSensitive skinDull, uneven tone
Helps with
Shoppers looking for Madecassoside in a lotionRoutines that want Madecassoside and Tocopherol in one stepFilling the lotion step with a Korean-market formulaAnyone who wants the Madecassoside lotion sold on Korean shelves

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How it works

The HOUSE SoonJung 10 Free Moist Emulsion is a 130ml lotion, used as the last skincare step, morning and evening, over serum. The active it is built around is Madecassoside, named twentieth on its own ingredient list. The same list carries Tocopherol, Camellia Sinensis Leaf Extract and Pentaerythrityl Tetraethylhexanoate, so the active is not the only thing on it worth naming. How much of the Madecassoside stays on the skin, and for how long, is decided by the lotion format rather than by the list alone. This is the Original Korean Formula, the lotion ETUDE sells in Korea, Madecassoside and all.

Key benefits

  • Madecassoside, the active this lotion is built around
  • Tocopherol on the same list, an antioxidant
  • Camellia Sinensis Leaf Extract on the same list, a plant extract
  • Pentaerythrityl Tetraethylhexanoate and Squalane on the same list, emollients
  • Bis-Diglyceryl Polyacyladipate-2 and Panthenol further down the same list
  • Madecassoside named twentieth on the manufacturer list printed on this page

Key actives

Madecassosideactive

Madecassoside is the centella triterpene most associated with the look of redness, and the one brands lead with in cica products. It is water soluble and stable, so it appears in essences as readily as in creams. On this lotion's own ingredient list it is named twentieth.

Tocopherolantioxidant

Tocopherol is vitamin E. It is an oil-soluble antioxidant that protects the oils in a formula from going rancid and works on skin as an emollient, and it is regularly paired with vitamin C because each keeps the other going for longer. It is named twenty-third on this lotion's list, alongside Madecassoside.

Camellia Sinensis Leaf Extractplant extract

Camellia Sinensis is the tea plant. Green tea leaf extract carries catechins, among the most studied plant antioxidants, and is used for the look of redness and oily shine. It is named twenty-fourth on this lotion's list, alongside Madecassoside.

Pentaerythrityl Tetraethylhexanoateemollient

Pentaerythrityl Tetraethylhexanoate is a light ester emollient that gives a dry, silky finish and disperses pigment evenly. The panel names it fourth on this lotion's list, beside Madecassoside.

Squalaneemollient

Squalane is the stable, saturated version of squalene, a lipid human skin already makes. It is a light emollient that absorbs quickly, does not oxidise, and is one of the few oils widely considered safe for blemish-prone skin. The panel names it sixth on this lotion's list, beside Madecassoside.

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ETUDE HOUSE SoonJung 10 Free Moist Emulsion 130ml

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How to use

  1. Use it after your toner, essence and serum, when those have settled.
  2. Warm a small amount between your fingers and smooth it over the face and neck in upward strokes.
  3. Add a richer cream over the top on dry areas in winter, rather than doubling the amount of this.
  4. Do not use it before your serum, since a milky layer applied first gets in the way of everything thinner.

Worth knowing

  • Patch test this lotion on a small area and wait a day before using it more widely, especially with Madecassoside on the list.
  • Introduce this lotion on its own for the first week, so anything your skin does is traceable to the Madecassoside rather than to three changes at once.

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Korean-market original

The Original Korean Formula lotion from ETUDE, 130ml formulated with Madecassoside and Tocopherol, held in the United States and shipped domestically.

Verify your unit when it arrives

Verify your unit when it arrives

Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.

Match the batch code on the box against the code printed on the bottle or tube itself; the two are stamped separately and should agree.

On the unit itself

  • The Korean-market barcode, unaltered from the retail package.
  • The manufacturer’s batch code, exactly as the maker printed it.

정품Genuine article, Korean-market stock

What professionals say

What professionals say

What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.

  • Centella can make your skin appear more hydrated, plumper and healthier.

    Samantha Stein, PA-CDermatology physician assistant, Cleveland Clinic
  • People with dry, flaky skin are more likely to see a benefit from using vitamin E because it enhances moisturization.

    Amy Kassouf, MDDermatologist, Cleveland Clinic
1 more professional perspective
  • Squalane comes from a lipid that occurs naturally in your skin.

    Alok Vij, MDDermatologist, Cleveland Clinic

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