Belif
MILKY MOISTURIZER HYDRA BALANCING 125mL$80.00THE FACE SHOP
White Seed Brightening Lotion 150ml
White Seed Brightening Lotion 150ml is a lotion from THE FACE SHOP (150ml), built around Niacinamide and sourced for the Korean market rather than reformulated for US shelves.
No reviews yet150 ml
$20.00 per 100 ml
- Korean-market formula
- Ships from California or direct from Korea
- Korean barcode and batch code intact
- Suited to
- normalcombinationdryoily
- Helps with
- tone and texture supported by Niacinamidedaily hydration through the lotion stepa Korean-market formula rather than a US reformulationa routine step matched to this format
In stock. Arrives in 3 to 7 business days
We accept
You’re $100.00 away from free US shipping.
- 30-day returns
- Free US shipping on orders of $100 or more
- Tracked delivery to your door
How it works
THE FACE SHOP White Seed Brightening Lotion 150ml is built around Niacinamide, which supports an even-looking skin tone and works alongside the formula's humectants to keep the surface comfortable. It is one of the most studied actives in Korean formulation for tone evenness and is gentle enough for daily AM and PM use. Alongside it, the formula carries Panthenol and Propanediol, each doing a supporting job rather than competing for the same result. As a lotion, it is formulated for its own step in a Korean AM/PM routine, so it works with the rest of a layered routine instead of trying to replace it. Sourced for the Korean market, it is the same formula sold in Korea rather than a US-shelf substitute, with its intact Korean-market batch coding carried through.
Key benefits
- Carries Niacinamide, which supports an even-looking skin tone and works alongside the formula's humectants to keep the surface comfortable.
- Carries Panthenol, which is pro-vitamin B5, a conditioning agent Korean formulas lean on to keep the surface feeling soft rather than tight.
- Carries Propanediol, which is a humectant and solvent that helps carry the formula's other ingredients and keeps the texture from feeling tacky.
- Formulated as a lotion, matched to its step in a Korean AM/PM routine rather than asked to do every job at once.
- Is the Korean-market formula from THE FACE SHOP, with intact Korean-market batch coding rather than a US-reformulated substitute.
How to use
- Use it as the moisturizer step, AM and PM, after serum, giving it a moment to settle before the next step.
Where does this formula come from?
It comes from the Korean-market catalog rather than a US-shelf reformulation, and the packaging carries the same Korean-market batch coding a shopper would find on the box in Korea. That sourcing is checked on this row before the page is written, not assumed from the product name. It is the detail worth checking against the box on arrival.
Can I use this alongside other actives in my routine?
Yes. Niacinamide is the lead active here, and it is formulated to sit alongside the rest of a routine rather than replace it. Introduce any new step on its own for the first week or two before adding it next to another strong active, so it is easy to tell which product is responsible for any change. Once it is settled into the routine, it layers the way any other lotion in a Korean routine does.
How do I know this is authentic and not a US-reformulated version?
Check the box against the listing: an authentic Korean-market SKU carries Korean-primary packaging and an intact Korean-market batch code, not a US-only relabel. THE FACE SHOP's Korean-market formulas are sourced specifically to preserve that, rather than substituted for the US-shelf version some retailers carry under the same name.
What does Niacinamide do in this formula?
Niacinamide supports an even-looking skin tone and works alongside the formula's humectants to keep the surface comfortable. It is one of the most studied actives in Korean formulation for tone evenness and is gentle enough for daily AM and PM use. It sits at its own position on this product's own ingredient list rather than being assumed from the product name.
What does Panthenol do in this formula?
Panthenol is pro-vitamin B5, a conditioning agent Korean formulas lean on to keep the surface feeling soft rather than tight. It has a long track record in Korean skincare as a mild, everyday conditioning agent that layers cleanly under the rest of a routine. It sits at its own position on this product's own ingredient list rather than being assumed from the product name.
Not on the ingredient list below: fragrance or parfum, denatured or SD alcohol, essential oils, parabens, sulfate surfactants, mineral oil or petrolatum and added color.
Full INCI (29): Water, Propanediol, Propylene Glycol Dicaprylate/Dicaprate, Niacinamide, Caprylic/Capric Triglyceride, 1,2-Hexanediol, Cyclopentasiloxane, Panthenol, Cyclohexasiloxane, Cetearyl Olivate, PEG-100, Mg Stearate+, Glyceryl Stearate, Cetearyl Alcohol, Caprylic/Capric Glycerides, Sorbitan Olivate, Butylene Glycol, Lupinus Albus Seed Extract, Bellis Perennis (Daisy) Flower Extract, Polyglutamic Acid, Hexylresorcinol, Salix Alba (Willow) Bark Extract, Chenopodium Quinoa Seed Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Carbomer, Potassium Hydroxide, Disodium EDTA, Phenoxyethanol, Parfum/Fragrance
Ingredient list read from inkeedecoder.com on 10 September 2026.
25 of 29 explained
- Water solvent
- Water is the base almost every serum, toner and cream is built on. It dissolves the water-loving ingredients and sets how light the finished texture feels. On an INCI list it is usually first, which only means it is the largest single ingredient by weight.
- Propanediol humectant
- Propanediol is a plant-derived glycol used in place of propylene glycol. It hydrates, carries actives into solution, and gives a lighter, less sticky slip than glycerin at the same strength.
- Niacinamide active
- Niacinamide is vitamin B3, and it is the most studied active in Korean formulation. It is used at roughly 2 to 5 percent for the look of uneven tone and visible pores, and it is water soluble, stable and comfortable beside almost every other active, which is why it turns up in so many lists.
- Caprylic/Capric Triglyceride emollient
- Caprylic/Capric Triglyceride is the light fraction of coconut oil, with the heavy parts removed. It is the workhorse emollient of modern formulas: it softens skin, dissolves oil-soluble actives and absorbs without the greasy weight of a whole plant oil.
- 1,2-Hexanediol humectant
- 1,2-Hexanediol is a glycol used for two reasons: it holds water like glycerin, and it makes a formula harder for microbes to live in, so less traditional preservative is needed. Korean formulas use it heavily for that second reason.
- Cyclopentasiloxane silicone
- Cyclopentasiloxane is a volatile silicone: it spreads a formula thin and smooth then evaporates, leaving no residue. It is the silicone behind a dry, powdery primer finish.
- Panthenol humectant
- Panthenol is pro-vitamin B5: skin converts it to pantothenic acid. It is a humectant that holds water and leaves skin feeling soft and less tight, and it is one of the ingredients formulators reach for when a formula also contains something harsh.
- Cyclohexasiloxane silicone
- Cyclohexasiloxane is a volatile silicone used for a light, fast-spreading feel that leaves nothing behind.
- Cetearyl Olivate emulsifier
- Cetearyl Olivate is the water-loving half of the olive-derived emulsifier pair. With sorbitan olivate it builds emulsions whose lipid profile is close to skin's own.
- Glyceryl Stearate emulsifier
- Glyceryl Stearate is glycerin joined to stearic acid, and one of the most used emulsifiers in skincare. It holds oil and water together and thickens the result, and it softens skin at the same time.
- Cetearyl Alcohol fatty alcohol
- Cetearyl Alcohol is a waxy solid, not the drying kind of alcohol. It is a blend of cetyl and stearyl alcohols used to thicken a cream and keep oil and water from separating, and it softens skin as it does so.
- Caprylic/Capric Glycerides emollient
- The partial glycerides of the same short coconut fatty acids used to make caprylic/capric triglyceride. They are lighter than the triglyceride and help dissolve actives.
13 more explained
- Sorbitan Olivate emulsifier
- Sorbitan Olivate is an olive-derived emulsifier, the oil-loving half of the pair sold as Olivem. It holds oil into water and leaves a light, non-waxy feel.
- Butylene Glycol humectant
- Butylene Glycol is a small glycol that does two jobs at once: it holds water in the top layer of skin and it dissolves plant extracts and actives that plain water cannot. It also thins a formula, which is why watery Korean essences lean on it.
- Lupinus Albus Seed Extract plant extract
- White lupin seed extract, a legume extract carrying proteins and peptides. It is used as a conditioning extract.
- Bellis Perennis (Daisy) Flower Extract plant extract
- Common daisy extract, carrying saponins and flavonoids. It is used for the look of uneven tone.
- Polyglutamic Acid humectant
- Polyglutamic Acid comes from fermented soy and holds several times more water than hyaluronic acid for its weight. It forms a light film on the surface, so it is often layered with hyaluronic rather than replacing it.
- Hexylresorcinol active
- Hexylresorcinol is a resorcinol derivative used for the look of dark spots and uneven tone. It is one of the stronger non-prescription tone ingredients.
- Salix Alba (Willow) Bark Extract plant extract
- Willow Bark Extract carries salicin, the plant compound salicylic acid is related to. The two are not interchangeable: willow bark is a mild clarifying extract, not a BHA exfoliant at the levels used in cosmetics.
- Chenopodium Quinoa Seed Extract plant extract
- Quinoa seed extract. It carries complete plant protein, saponins and minerals and is used as a conditioning extract.
- Acrylates/C10-30 Alkyl Acrylate Crosspolymer thickener
- This is a carbomer relative with fatty side chains, so it thickens and stabilises an emulsion at the same time. It gives a light gel-cream body rather than a heavy one.
- Carbomer thickener
- Carbomer is a synthetic polymer that only gels once a base neutralises it, which is why arginine or tromethamine sits nearby on the list. It gives the clear, non-stringy gel texture a xanthan formula cannot reach.
- Potassium Hydroxide pH adjuster
- Potassium Hydroxide is a strong base used in traces to raise a formula to its target pH. In a soap-style cleanser it also converts fatty acids into the surfactant that does the cleansing.
- Disodium EDTA chelator
- EDTA is a chelator: it locks up trace metal ions from water and packaging that would otherwise turn a formula cloudy, off-colour or rancid. It does nothing to skin and appears at a fraction of a percent.
- Phenoxyethanol preservative
- Phenoxyethanol is the most widely used cosmetic preservative outside the paraben family. It keeps a water-containing formula from growing bacteria and mould, and is capped at one percent in most markets, so it always sits low on a list.
- Market
- Korean market, the version sold in Korea
- Made in
- Republic of Korea
- Volume
- 150 ml
- Category
- Moisturizer
- Ships from
- California or Korea
Orders ship from California or direct from Korea with tracked delivery to your door, and both routes carry the same Korean-market release. Shipping is free on orders of $100 or more. Returns are accepted for 30 days, by mail.
We split shipments free, so one out-of-stock item never holds up the rest of your order.
Where this unit came from
- 1Seoul
Bought as Korean-market stock - 2Barcode
Listed against the Korean barcode on its box - 3California or Korea
Ships to you from either, as the same Korean-market release
We stock the version of a formula that is sold in Korea, not the release a brand prepares for another market under the same name.
Every unit keeps its original barcode and batch code intact, so the unit in your hands can be checked against the brand’s own records.
Every order ships from California or direct from Korea, and returns run for 30 days.
Every claim on this page traces to the unit in the box, the barcode, the batch code and the price you can read for yourself.
Inside the formula
Inside the formula
Worth knowing
- Patch test on the inner arm first if trying a new brand's formula for the first time.
- Stop use and check the ingredient list against any known sensitivities before continuing.
Complete the routine
- This itemTHE FACE SHOP White Seed Brightening Lotion 150ml$30.00

- Prep after cleansing, before the treatment stepTHE FACE SHOP THE THERAPY Essential Tonic Treatment 150ml$32.50

- From the same Korean-market lineTHE FACE SHOP THE BOTANIC WOODY MUSK BODY WASH 350ml$15.00

Total for 3 items$77.50
Reviews
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THE FACE SHOP White Seed Brightening Lotion 150ml
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THE FACE SHOP, Korean-market original
The Korean-market lotion built around Niacinamide, from THE FACE SHOP, sourced for the Korean market and reviewed before it ever reaches this page.
Verify your unit when it arrives
Verify your unit when it arrives
Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.
On the unit itself
- The Korean-market barcode, unaltered from the retail package.
- The manufacturer’s batch code, exactly as the maker printed it.
정품Genuine article, Korean-market stock
What professionals say
What professionals say
What skin-care professionals say about skin care, quoted from the medical sources linked beside each.
Your skin barrier is basically your outer layer of the skin.
Melissa Piliang, MDDermatologist, Cleveland Clinic Pretty much every step of a Korean skin care routine is going to have some component of hydration.
Alok Vij, MDDermatologist, Cleveland Clinic
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