Intact Korean batch codes on every unit

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KOREAN PHARMACY

THE FACE SHOP

Categories
12
Price range
$10.00 to $60.00
Most named actives
Adenosine 19Panthenol 18Sodium Hyaluronate 10
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Listed on 13 of these 95 products.

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Listed on 37 of these 95 products.

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Showing 1 to 12 of 95 products

A drugstore giant, sold the way Korea actually sells it

THE FACE SHOP is one of Korea's original street-front chains and its catalogue is built like a chain's: a lot of lines, each cheap, each doing one thing. Rice Water Bright for cleansing, The Therapy for the hydrating and vegan-formulated end, Pomegranate and Collagen as the firming ladder, Real Nature as the ten-pack sheet masks.

Adenosine, panthenol, sodium hyaluronate and rice extract lead its actives, which is the profile of a brand doing plain competent formulation at a low price rather than chasing an ingredient story. The 130ml to 200ml emulsion and toner sizes are Korean domestic formats, and so are the body and hand lines.

With this many lines, which one do you buy?

Buy a line, not a product, because these ranges are designed as sets and the single items make less sense alone. Rice Water Bright is the cleansing choice and the Rich Cleansing Oil is the item most people should start with. The Therapy is the hydrating ladder, and its vegan versions are the ones with the shorter lists. Pomegranate and Collagen is the toner, emulsion, cream and eye cream stack for skin that wants weight rather than actives. Nothing here needs to be layered with anything else from the brand to work.

What does the Korean shelf hold that an export listing skips?

The ordinary things. A chain brand's domestic shelf carries massage creams, hand lotions, foaming cleansers in a 150ml refillable size and ten-pack sheet masks, none of which survive a distributor's shortlist because none of them is exciting. Those are the items on this page. Each carries the Korean barcode it was registered under, which on a brand this cheap is also the quickest way to tell a real unit from a counterfeit.