Each step says which entries it matched and where they sit on that product’s own declared list. “Panthenol 4th of 34” means panthenol is the fourth of thirty-four ingredients, and because an ingredient list runs from the highest concentration down to one percent, fourth of thirty-four is a formulation decision and thirty-first of thirty-four usually is not.
The positions are the whole argument, and they are checkable. Open any product on this page and the full list is printed there, unabridged and not as an image, which is the one field where this store beats every competitor in the category. If a position here disagrees with the list there, the list there is right and we have a bug worth telling us about.
One rule overrules the ranking, and it is the only one. A routine may carry at most one exfoliating acid or retinoid step, and the treatment step is the one that gets it, because the treatment step is what the actives step is. A toner is a hydrating layer and a moisturiser is a lid; neither is where a second acid belongs, whatever it ranks. Left to the ranking alone this page once offered a glycolic toner, an AHA-BHA serum and a lactic acid pad in the same routine, each of them the best-scoring product in its own step and the three of them together a barrier injury. Whichever step ends up carrying the acid says so, and prints the entry on its list that put it there.
What we will not do is tell you a product will fix something. A position on a list is a fact; an outcome is a promise about your skin that nobody who has not seen it can make. Every step has four alternatives behind it for exactly that reason, and the acid rule does not hide them: if you want the acid toner anyway, it is in the swap list under the step, one click from being yours.