100% authentic Korean-market formulas

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KOREAN PHARMACY

Anua

Heartleaf 77 Pad

Anua's Heartleaf 77 Pad is a pad (160ml), built around Houttuynia Cordata Extract for a Korean-market formula, positioned as the toner step, wiped over the face after cleansing.

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$24.99
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Suited to
Congested skinUneven textureSensitive skin
Helps with
Shoppers looking for Houttuynia Cordata Extract in a toner padRoutines that want Houttuynia Cordata Extract and Madecassoside in one stepFilling the toner pad step with a Korean-market formula

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How it works

The Heartleaf is a 160ml toner pad, used use one pad from it straight after cleansing, morning and evening. The plant extract it is built around is Houttuynia Cordata Extract, named first on its own ingredient list. The same list carries Madecassoside, Asiatic Acid and Asiaticoside, so the plant extract is not the only thing on it worth naming. How much of the Houttuynia Cordata Extract stays on the skin, and for how long, is decided by the toner pad format rather than by the list alone. Anua sells this Houttuynia Cordata Extract toner pad in Korea, and this is that version.

Key benefits

  • Houttuynia Cordata Extract, the plant extract this toner pad is built around
  • Madecassoside, Asiatic Acid, Asiaticoside and Madecassic Acid on the same list, actives
  • Gluconolactone and Ulmus Davidiana Root Extract further down the same list
  • Pueraria Lobata Root Extract and Pinus Palustris Leaf Extract further down the same list
  • Houttuynia Cordata Extract named first on the manufacturer list printed on this page

Key actives

Houttuynia Cordata Extractplant extract

Houttuynia Cordata is heartleaf, and it is one of the two or three anchor plants of Korean calming skincare. Its extract carries quercitrin and other flavonoids and is used for the look of redness and blemish-prone skin. It is the entry this toner pad is named after, and the list carries it.

Madecassosideactive

Madecassoside is the centella triterpene most associated with the look of redness, and the one brands lead with in cica products. It is water soluble and stable, so it appears in essences as readily as in creams. It is named eighteenth on this toner pad's list, alongside Houttuynia Cordata Extract.

Asiatic Acidactive

Asiatic Acid is the third of centella's four triterpenes and the aglycone form, meaning it has no attached sugar. It is oil soluble, so it turns up in cica creams and balms more than in watery layers. The panel names it nineteenth on this toner pad's list, beside Houttuynia Cordata Extract.

Asiaticosideactive

Asiaticoside is one of the four active triterpenes isolated from centella and the most studied of them. Korean formulas name it separately when they want to show which fraction of the plant they standardised. The panel names it twentieth on this toner pad's list, beside Houttuynia Cordata Extract.

Madecassic Acidactive

Madecassic Acid is the fourth centella triterpene. A list that names all four is telling you the extract was standardised rather than simply pressed, which is the difference between a cica claim and a cica formula. The panel names it twenty-first on this toner pad's list, beside Houttuynia Cordata Extract.

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Anua Heartleaf 77 Pad

Anua Heartleaf 77 Pad

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How to use

  1. Use one pad from the Heartleaf straight after cleansing, morning and evening.
  2. Sweep the textured side outward across the face, then press the smooth side over anywhere that felt tight.
  3. It replaces the toner step, so serum and moisturizer follow it in the usual order while skin is still damp.
  4. One pad a session, twice a day. Do not go back over the same area again and again; a soaked pad is an application tool, not a scrub.

Worth knowing

  • Patch test this toner pad on a small area and wait a day before using it more widely, especially with Houttuynia Cordata Extract on the list.
  • Gluconolactone on this list makes this toner pad an exfoliating step, so do not stack it with another one on the same night.

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Anua, Korean-market original

Built around Houttuynia Cordata Extract, named on this product's own ingredient list, sourced as the authentic Korean-market formula.

Verify your unit when it arrives

Verify your unit when it arrives

Korean-market stock with the original barcode and batch code intact, exactly as it left Korea.

Anua uses a holographic QR seal that only the HiddenTag app can read. Install HiddenTag from your phone’s app store and scan the seal on the box. A camera app alone will not resolve it.

Source: Anua packaging, HiddenTag scheme

On the unit itself

  • The Korean-market barcode, unaltered from the retail package.
  • The manufacturer’s batch code, exactly as the maker printed it.

정품Genuine article, Korean-market stock

What professionals say

What professionals say

What skin-care professionals say about the key actives in this formula, quoted from the medical sources linked beside each.

  • Centella can make your skin appear more hydrated, plumper and healthier.

    Samantha Stein, PA-CDermatology physician assistant, Cleveland Clinic
  • Its potential for skincare is promoted because of its anti-inflammatory (think blemishes, rashes, eczema) and hydrating properties.

    Michele Koo, MDPlastic surgeon, PureWow

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