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KOREAN PHARMACY

TIRTIR

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A cushion brand first, and a shade range rebuilt in public

TIRTIR is base makeup before it is skincare, and the Mask Fit cushion is the product that carried it out of Korea. The brand extended that cushion from a handful of shades to a thirty shade range after a very public conversation about how few of them there were, and that expansion is a large part of why it is stocked outside Korea at all.

The catalogue behind the cushion is wider than most people expect: blushes in full shade runs, eye products, and a skincare side led by propolis, adenosine and niacinamide. Shade runs are where a Korean shelf and an export listing diverge most often, because an export listing usually carries a subset of the shades.

How do you pick a cushion shade without seeing it?

Work from undertone before depth. Korean cushion numbering runs cool to warm within a depth band rather than in one straight line, so a number that is right for a friend can be wrong for you at the same depth. If you are between two, size up rather than down: a cushion oxidises slightly on skin through the day, and the shade that looked half a step too light at application is usually the one that settles correctly.

Why does the shade list matter more than the formula here?

Because on this brand the shade list is what differs between markets. The formula of a cushion is generally the same wherever it is sold, while the shades a distributor chooses to import are not, and a shade discontinued abroad is often still on the Korean shelf. Every listing here is the Korean-market release with its barcode intact, which for a cushion means the shade code on the box is the Korean one.